The content highlights the struggle between reason and desire, morality and impulse, which is a universal phenomenon that can lead to irrational consumer behavior. The lack of self-control can result in under-saving retirement, consumption of unhealthy products, and regretful decisions. Additionally, money plays a significant role in influencing human behavior, and small reminders of money can have a profound impact on people's choices. To improve advertisement, companies should understand the relational norms of their target audience, use simple language, gather market preferences, and utilize visual aids like transitions or animations.