This assignment delves into the concept of goodwill impairment and its various implications in the realm of finance and accounting. It examines the theoretical framework surrounding goodwill impairment recognition and measurement, drawing upon authoritative pronouncements like US GAAP and IFRS. The analysis extends to the practical consequences of goodwill impairments, including their effects on financial reporting, firm performance, and investor perceptions. The assignment utilizes relevant academic research and case studies to illustrate the complexities and challenges associated with goodwill impairment.