Communication Theory: Priestley Paradox, Shannon & Weaver vs Eunson Models, Forms of Communication, Strengths and Weaknesses of Communication Channels

Advanced Business Communication BAS22
Activity No 1: Communication theory
A: 5 Multi-choice Questions: Please circle the correct answer (s)
1. What is the Priestley paradox theory? (Lecture Notes 1)
a. The difference between good and bad communication
b. Is the more we elaborate our means of communication, the less we actually
effectively communicate
c. Is a person who emotionally is dependent on communications system such as
mobile phones and the internet
d. Is a theory which asks the questions, who, what, when, why, where and how
Ans. b
2. The fundamental difference between communication and communications is:
(Lecture Notes 1)
a. Communication is how we communicate, whereas communications is the
process of communication
b. Communication is the transfer of meaning whereas communications are the
channels used to communicate
c. Communications is singular and communication is plural
d. There is no difference as they mean the same
Ans. b
3. Examples of communication channels include: (there are 2 correct answers) Reading
No 1)
a. Voicemail and formal meetings
b. Teleconferencing and deep streams
c. Focus groups and light rail
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d. Suggestion boxes and computers
Ans. a & d
4. Three barriers to communication can be; (Reading No 1)
a. Receiver’s inattention, noise, and language differences
b. Noise, empathy, and interference
c. Different cultural backgrounds, noise and empathy
d. Inappropriate channels, empathy and inadequate feedback
Ans. a
5. Name the two major influences on communication in the 21st Century (Lecture Notes
1)
a. Inbound communication and digital communication
b. Technology and globalisation
c. The internet and social media
d. Technology and the internet
Ans. c
B: 3 Short Answer Questions:
1. What are four major differences between the Shannon and Weaver’s and
Eunson’s communication models ( Reading No 1 on Moodle )
Shannon & Weaver’s model Eunson’s Model
1.
The sender and receiver interpret the
same information in the several ways in
the Shannon & Weaver’s model.
The sender and receiver can switch their
roles in the Eunson’s model.
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2. This model is a linear and views
communication as a one way process.
Eunson’s model is not linear and multi-
directional.
3. The social context is ignored in which
communication takes place.
The context taken place in this model is
cultural, status, interpersonal relations,
time and place.
4. This model assumes that all the
communication is intentional and
transparent whereas in real some
communication is unintentional.
The messages in the Eunson’s model are
edited before sending and after sending.
2. Name the three forms of communication. (Lecture Notes 1)
Interpersonal communication: The interpersonal communication is the procedure in which
people exchange information, significance and feelings through the verbal nd non-verbal
messages (Hargie, 2016).
Intrapersonal communication: The intrapersonal communication takes place within a
person. This type of communication is used by a person for the several purposes like
expounding concepts, analysing situations and more.
Group communication: It is a mode of communication between the employer and
employees within the team. This kind of communication has role in influencing people
the way people experience and understand the world.
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