Advanced Composition Case Study 2022

Running head: ADVANCED COMPOSITION
Advanced Composition
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2ADVANCED COMPOSITION
Communication is the key to success in the modern industrial setup. This is because as
competition is rapidly increasing, there are changes in the needs and demands of the customers
all around the world. To keep pace with the same, all the organizations have to work very hard so
that they can survive in this era of rapid competition. However, sound communication must be
developed among all the different departments of an organization o that there are no hindrances
in the decision-making system.There are two main types of communication that are electronic or
digital communication. There is a huge debate that is put forward by many people based on
different benefits or the drawbacks that are associated with the two. Electronic communication
mediums like twitter, instant chat messages, and others are convenient for the modern-day
communication system as it passes on the message in an error-free and time optimizing manner.
As per the opinion of Choo et al. (2018), the digital communication system must be
initiated in all the business organizations as this helps in speeding up the rate of the operations.
In other words, working with remote employees has become the modern-day aspects of business
enterprises. To work with the entire dynamic workforce it is the urgent need of the business
organizations to work with employees from across different places of the world. This enables
them to get the best expertise and also modern-day business ideas. However remote employees
have to stay in a constant connection with the rest of their team and the managers who are
working from the main office. In such cases, communication is based on modern digital or the
electronic communication system. The different tools that are used during such time are emails,
WhatsApp groups, virtual team rooms, and others. These are the applications that help the
employees working from different places to cooperate and also be able to work collaboratively.
The electronic or the digital communication mediums are highly useful as they help in
transferring the messages from the source to the recipients in a very fast and efficient manner.

3ADVANCED COMPOSITION
Peters et al. (2017) have also stated in a similar context that in case of the electronic or the digital
communication mediums the employees can communicate without any loss or any kind of
interruptions in the flow. Even if the employees cannot meet together they can always be a part
of the meeting and keep on sharing their innovative business ideas.
Diversity is another great benefit of strengthening electronic communication mediums.
This is mainly because in the modern-day scenario there have been many transitions in the needs
and demands of the customers (Rice et al., 2017). Customers all around the world are after some
new and innovative products. To satisfy their needs, the companies have to ensure that they are
hiring the best experts from different teams and are using their innovative ideas for improving
their production (Doorley et al., 2020). The modern electronic communication mediums have
made it possible. Zoom Duo is also one of the most useful modern communication systems that
help in connecting many different participants from different parts of the world to work together
at the same time. For example, a company working in Australia will be able to collaborate with
all the other employees who are working from other places like Japan, China, India, and many
others.
However, Vidal, Kirchmaier, and Battiston (2017) have argued that one of the major issues that
one might face in the case of the digital or the online electronic communication system is the
uncertainty of the internet system. Internet systems might often get slow or might be out of
service for some severe issues. However, this will surely hamper the flow of information and the
entire work will be badly affected.
Jewitt et al 2019) has suggested that in the case of digital communication there is a lack
of personal touch or human interaction in the communication. It must be noted in this context