Advanced Diploma of Leadership and Management Strategic Plan Report

This report provides a comprehensive analysis of a strategic plan for a leadership and management program, focusing on the 'Stay Connected' organization. The report begins with outlining information requirements, followed by a detailed PEST analysis that examines political, economic, social, and technological factors. It then evaluates the strengths and weaknesses of competitors, including Telstra, My Aged Care, ACSA, Live Better, NSW Government, and City of Sydney. A SWOT analysis identifies the organization's strengths, weaknesses, opportunities, and threats. The report also explores potential cooperative ventures, particularly with state or local governments, and includes a cost-benefit analysis to assess the financial viability of the business. Additionally, the report poses key questions for experts to gain further insights and concludes with a list of references. The assignment provides a framework for strategic decision-making and addresses various aspects of business development, including market analysis, competitive positioning, and financial planning.

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Title: Advanced Diploma of Leadership and Management
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Contents
Information Requirements...............................................................................................................2
PEST Developments........................................................................................................................3
Strengths & Weaknesses of Competition........................................................................................5
SWOT Analysis...............................................................................................................................6
Cooperative Ventures......................................................................................................................7
Cost-Benefit Analysis..................................................................................................................8
Questions for Experts......................................................................................................................8
References......................................................................................................................................10

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Information Requirements
The different areas of which the information will be needed for the strategic plan are –
 The different aged care nursing units in NSW. The information can be attained through a
different online portal and even from state or government organizations.
 The total number of population of old aged people in NSW. The most accurate
information can be attained from government sources.
 The total population apart from old aged people, who are confined in their homes due to
any sickness or other problems. The information can be obtained from community
offices.
 The total population that does not possess skills in the latest technology. The information
can be obtained from different public surveys.
 The total population that does not have the availability of technology. The information
can be obtained through community surveys.
 The information about the latest technology that can help people in a much better way.
The information can be attained through various different online articles.
 The information about the different expenses that the organization needs to incur for
setting up the business. The information can be attained by analyzing different
competitors.
 The different benefits the organization should offer its customers. The information can be
attained by analyzing the services offered by competitors.
 The various marketing approaches the organization can utilize for attracting and
informing the target audience. This can be attained by analyzing the competitor’s
approaches.

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 The different risk management approaches the organization needs to be aware, so as to
use them in times of emergency. The information can be attained from the latest research
work.
PEST Developments
The different PEST developments required for the organization Stay Connected are –
 Political
 Restricted internet access.
 Transportation.
 License.
 Governmental norms.
 Healthcare facilities.
 Stable political environment.
 Increase rates of government services.
 The sudden changes in government functioning.
 The political environment in remote places.
 Any political emergency.
 Economic
 Current economic situation.
 The currency rate.
 New tax policy.
 New tariff rates.
 The competitors and their price offer.
 The funding decisions from the government.

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 The latest technology charges (Brookfield, Tilley & Cox, 2016).
 Growth rate.
 Inflation.
 Interest rate.
 Social
 Old age population rate.
 The population of people confined in their homes, due to medical issues.
 The literacy level (Cajamarca, Herskovic & Rossel, 2019).
 The various different cultural norms.
 Income distribution.
 The pressure imposed by the internal market.
 Language barriers.
 The relationship between people living in a community.
 The staff of the organization.
 The abilities of the staff in the organization to manage old aged people or people
with health issues.
 Technology
 The different changes from time to time.
 The need for different equipment.
 Choosing an inappropriate technology.
 Disturbing content on the internet.
 The various viruses that can impact functioning.
 Computer hardware.

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 Computer software.
 Computer IT systems (Chiu & Liu, 2017).
 ICT security approaches.
 Email access.
Strengths & Weaknesses of Competition
 Telstra.
The organization's biggest strength is that they have offered old aged people with
easy videos to learn the latest technology easily, which can be accessed at any place. The
only drawback of its service is its registration process, which is complex.
 My Aged Care.
Its biggest advantage is its reputation in the market, as it is supported by the
Australian government. They have limited services, which do not cover the latest
technology.
 ACSA.
The organization offers the aged old people with various facilities that can help in
overall development. The weakness of this organization is that all its services are focused
on aged old people only, which excludes the people who are confined in their homes, due
to medical issues and also, do not belong to the aged old group.
 Live Better.
The organization offers old aged people with numerous services, so as to improve
their lives. Though the organization offers social media support, their services lag behind
in comparison to the competitors.
 NSW Government.

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They offer people with the best services at extremely reasonable prices. But, its
activities are easily affected due to political instabilities, which impacts their functioning.
 City of Sydney.
They also offer services for the old aged people at reasonable prices, along with
ensuring that they stay updated. Its weakness is that their services are mainly for old aged
people who live alone.
SWOT Analysis
 Strengths
 The organization's core people are a set of teachers, who deeply know the
problem.
 The organization main focus is on offering technology learning services, which
includes the latest technology.
 The organization is also targeting people who are confined in their homes, due to
medical issues. This increases the target audience of the organization.
 They are offering equipment and also, installation services for both hardware and
software (González, Ramírez & Viadel, 2015).
 They are offering a learning experience in a systematic, step by step way.
 Weaknesses
 The CEO of the organization lacks experience in running a business.
 The organization is targeting a diverse audience, which will increase the expenses
of the organization.
 In addition to this, the organization may also face humongous issues in managing
customers with medical issues.

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 The organization lacks skilled employees.
 The organization's ignorance of the financial aspect.
 Opportunities
 The organization plans to utilize the old aged people as its role models.
 The highly skilled teachers, who understand the problems deeply that are faced by
the senior citizen (Huber & Watson, 2013).
 The funding from the state or local government will help the organization
immensely.
 The collaboration of the organization with the government will help the
organization in building a credible image in the market.
 This will also help the organization in reducing the expenses of tax policies.
 Threats
 The market is dominated by prominent competitors, who have a huge market
base, along with a solid credible image (Lin & Chuang, 2018).
 The organization does not have any individual that possesses the skills of running
a business, which is a huge threat, especially for proper management.
 The new and emerging tax policies.
 The economic instabilities in the country.
 The old aged people have limited funds, which can restrict them from learning.
Cooperative Ventures
For the organization Stay Connected, the best cooperative venture will be in collaboration
with a state or local government. This will help the organization with financial support, along

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with a credible image in the market. It is also important for the organization to identify different
risks, which include –
 The organization functioning will be governed by the government, which will get
impacted by economic and political instabilities. For this, the organization should have a
bigger hold than the government.
 The other government organization offering similar services can impose humongous
competition. This can shift the customers to Stay Connected easily. For this, the
organization needs to attain multiple competitive advantages (Lipphardt, Leen-Thomele,
Coroian & Held, 2017).
 The private organization like Telstra are offering a learning experience, which is easy and
can be accessed at any place. The organization should implement its approach of hiring
senior citizens, who have learned technology skills from them.
Cost-Benefit Analysis
The estimated cost of investment that will be needed for the business will be around
$150,000. For all the expenses in a year, the estimated cost is $200,000. Therefore, the total cost
to be incurred according to estimation is $350,000. Furthermore, the estimated income from the
services is estimated to be $500,000, which is one of the main objectives of the organization.
Therefore, according to cost benefit analysis = $500,000/$350,000 = 1.43.
Questions for Experts
Some of the questions for the experts are –

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 What is the biggest weakness of our organization? How it can impact the functioning of
the organization? What are the different ways or measures the organization needs to
undertake to manage it appropriately? (Martínez-Alcalá et al., 2018)
 What are the different services, which the organization should include for offering the old
aged people with great customer experience? Inform us about the different services which
can help the organization in attaining a competitive advantage? (Morrison & McCutheon,
2019)
 Are the estimated income of the organization for the initial year accurate? If not, what
should the organization aim for? Also, the organization should lay its main focus on
which aspects?
 What are the different benefits and drawbacks of a cooperative venture? As a new
organization in the market, what are the different aspects in which the organization
should focus on to manage the cooperative venture effectively? (Vaportzis, Giatsi
Clausen & Gow, 2017) Also, as the organization is planning to collaborate with a local or
state government, what are the different issues the organization can face, in its
functioning? (Wallace, Graham & Saraceno, 2013)
 The organization plans to attract a diverse audience, which also includes people confined
in their houses due to medical issues. What are the different measures, which an
organization can take to manage customers with medical issues? What are the different
cost-effective ways, which the organization can utilize for managing a budget?
(Özsungur, 2019)

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References
Brookfield, K., Tilley, S., & Cox, M. (2016). Informal Science Learning for Older
Adults. Science Communication, 38(5), 655-665.
Cajamarca, G., Herskovic, V., & Rossel, P. (2019). Monitoring Older Adults’ Health
Information Using Mobile Technology: A Systematic Literature
Review. Proceedings, 31(1), 62.
Chiu, C., & Liu, C. (2017). Understanding Older Adult's Technology Adoption and Withdrawal
for Elderly Care and Education: Mixed Method Analysis from National Survey. Journal Of
Medical Internet Research, 19(11), e374.
González, A., Ramírez, M., & Viadel, V. (2015). ICT Learning by Older Adults and Their
Attitudes toward Computer Use. Current Gerontology And Geriatrics Research, 2015(1), 1-
7.
Huber, L., & Watson, C. (2013). Technology: Education and Training Needs of Older
Adults. Educational Gerontology, 40(1), 16-25.
Lin, C., & Chuang, S. (2018). A Study of Digital Learning for Older Adults. Journal Of Adult
Development, 26(2), 149-160.

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Lipphardt, A., Leen-Thomele, E., Coroian, E., & Held, P. (2017). OLDER ADULTS AND
LEARNING TECHNOLOGY: INNOVATIONS IN ADULTS’ AND SENIORS’
EDUCATION. Innovation In Aging, 1(suppl_1), 956-956.
Martínez-Alcalá, C., Rosales-Lagarde, A., Alonso-Lavernia, M., Ramírez-Salvador, J., Jiménez-
Rodríguez, B., & Cepeda-Rebollar, R. et al. (2018). Digital Inclusion in Older Adults: A
Comparison Between Face-to-Face and Blended Digital Literacy Workshops. Frontiers In
ICT, 5(1), 2-6.
Morrison, D., & McCutheon, J. (2019). Empowering older adults’ informal, self-directed
learning: harnessing the potential of online personal learning networks. Research And
Practice In Technology Enhanced Learning, 14(1), 5-15.
Özsungur, F. (2019). A research on the effects of successful aging on the acceptance and use of
technology of the elderly. Assistive Technology, 1(1), 1-14.
Vaportzis, E., Giatsi Clausen, M., & Gow, A. (2017). Older Adults Perceptions of Technology
and Barriers to Interacting with Tablet Computers: A Focus Group Study. Frontiers In
Psychology, 8(1), 16-45.
Wallace, S., Graham, C., & Saraceno, A. (2013). Older Adults' Use of Technology. Perspectives
On Gerontology, 18(2), 50.