This document provides an analysis of advanced financial accounting concepts, including accounting principles, conceptual framework, measurement issues, and fundamental qualitative characteristics. The case study focuses on Invocare Limited, a funeral home services provider listed on the Australia Stock Exchange. The report examines how Invocare Limited follows accounting concepts such as accrual, conservatism, and going concern. It also discusses the conceptual framework of accounting and measurement issues related to asset valuation. The document highlights the importance of fundamental qualitative characteristics, such as relevance, faithful representation, timeliness, verifiability, comparability, and understandability in financial statements. Students can find comprehensive study material, solved assignments, essays, and dissertations on advanced financial accounting at Desklib.