Advanced Human Resource Management

Running head: ADVANCED HUMAN RESOURCE MANAGEMENT
Advanced Human Resource Management
Name of the Student
Name of the University
Author Note

ADVANCED HUMAN RESOURCE MANAGEMENT1
Table of Contents
Introduction:...............................................................................................................................3
Generation Y:.............................................................................................................................3
Key Success Factors of the strategies employed by Briscoe Group:.........................................5
Recommendations for the Employee Engagement:...................................................................6
Evaluation of the Engagement:..................................................................................................7
Conclusion:................................................................................................................................7
References:.................................................................................................................................9

ADVANCED HUMAN RESOURCE MANAGEMENT2
Introduction:
The paper is focused in the description of the demographics of the Generation Y and
along with that, the paper identifies the attitudinal differences of the Generation Y with the
previous generation. In addition to this, the paper discusses regarding the implications of the
Generation Y on the human resource management. Considering the case of the Briscoe
Group, the paper evaluates the key success factors of their engagement strategy in addition to
the process in which the selected organization measures and evaluates the success of their
implemented strategy. Apart from this, the paper identifies the probable alternative strategies
that can be introduced in the organization for improving the employee engagement inside the
workforce with a precise focus on the younger workforce of the organization.
Generation Y:
The Generation Y is the generation which indicates the individuals belonging to it
should satisfy the age range of 25 to 39 years (Bolton et al., 2013). The term “Generation Y”
came from the concept and the nomenclature of the previous generation. As the previous
generation which includes the birth year restriction starting from 1965 to 1979 is termed as
Generation X, the next generation is termed as Generation Y in alphabetical order
(Luscombe, Lewis & Biggs, 2013). The individuals belonging to the Generation Y are also
referred as the Millennials, the Internet Generation, iGen and the Net Generation (DeVaney,
2015).
The general attitudinal differences amongst individuals of both the generations X and
Y is pretty much influenced by the improvement in the technology. Gafni and Geri (2013)
commented that the individuals of the Generation Y is significantly tech-savvy. The
individuals of the Generation Y prefers to communicate with the usage of the technology
whereas the Generation X are seen to be comparatively less technology based. The