Advanced Project Management for Hilti Group: Project Selection, Organizational Context, and Governance

This report discusses project selection, organizational context, and governance for Hilti Group. It covers topics such as project management, functional structure, and project governance. The report recommends the use of digital marketing and extreme programming framework for the organization.

ADVANCED PROJECT
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Part – A........................................................................................................................................3
Project Selection and Management.............................................................................................3
Presenting Screening model........................................................................................................3
Recommendation on the project management.............................................................................3
Part- B..........................................................................................................................................4
Organizational Context................................................................................................................4
Functional structure.....................................................................................................................4
Part – C........................................................................................................................................4
Project Governance......................................................................................................................4
Frame work of project management..........................................................................................4
Recommendation.........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Project management is defined as the process of leading team as well as developing
the strategic plans in order to accomplish the desire objectives in limited frame of time
(Silvius,2017). the present report is based on Hilti Group that is a multinational company
that deals in selling construction product and services (Hilti company information, 2021).
Furthermore, the study will discuss about the project management, organisational context and
governance rules and regulation required for completing the project management.
MAIN BODY
Part – A
Project Selection and Management
The Hilti company that manufacture construction products and services for
maintained the building and industry (Demirkesen and Ozorhon, 2017). The organization is
following cooperate strategy that has contributed in accomplishing goals more effectively
and efficiently. Along with this, the strategic objective of the firm is to build the
sustainability in the competitive environment through market leadership. The other
business strategy is to build a healthy relation with the customer as it will contribute in the
sales of the firm. It has been be suggested to Hilti company to make use of digital
marketing that will contribute in increasing the sales of the firm.
Presenting Screening model
Screening model is strategy used to find out the true information by filtering out
the false data. Moreover, his model is used by the marketer in order to identify the market
situation. It has been suggested to Hilti company to make use of Analytical hierarchy
process that can be define as method used to solve the complex decision with the help of
math and psychology (Abadi and et.al., 2018). Along with this, this approach is consisting of
three part such as ultimate goal, possible solution for solving the issues and the evaluation.
However, this method will benefit Hilti in better focusing on the specific problem as well
as improve the consistency of the firm.
Recommendation on the project management
It is to be suggested to the Hilti to make use of project matrix in order to maintain the
project management. Moreover, it is a software used for developing the appropriate plan for

the project. It helps the organization in providing the company with the overview and the
risk related with the task (Chen and et.al., 2019). Along with this, it will the project
executive to work on a specific task instead of other as well as allow organization to
maximize the use of resources. Furthermore, the matrix will help the company in linking the
project goals with the organizational objective. Thus, it will help Hilti to improve the
efficiency of project management as well as allow the firm to accomplish the aims
effectively.
Part- B
Organizational Context
The project of the company is digital marketing and it will help the organization in
accomplishing their decided goals such as customer retention, sustainability in the market.
However, by using this marketing techniques the firm will be able to identify the insights
of the market and demands of targeted customer. Moreover, Hilti can make use of TOWS
matrix that will help in identifying the external and internal threat as well as opportunity.
That will contribute in making the appropriate strategy for achieving the goals of project
management (Datta, 2020). Such firm organize a marketing camping in order to attract more
and more customer as well as satisfy their needs.
Functional structure
It is to be recommended to the Hilti to adopt the functional organization structure
as it will allow the firm in organizing the group of employees of similar work. Along with
this, it will benefit the firm in segmenting the major goal into functional department.
This will contribute in dividing the project objective into the team group from different units
of the organization (Abuga and Deya, 2019). Furthermore, the major strengths of this structure
are specialization such as the staff are skilled in their task that contributes in increasing
productivity of the firm. However, the weakness is there could be lack of coordination among
the units that will result in loss for the firm.
Part – C
Project Governance
Frame work of project management
It is a management approach that helps the organization that deals with the
accountability and responsibility of the project. The Two framework that can be used by

the company is extreme programming this method will allow organization in
collaborating with the clients. This programming is very useful in increasing he productivity
by defining the aims of the project. Furthermore, the advantage of this approach is that it
increases the team work (ul Musawir, Abd-Karim and Mohd-Danuri, 2020). However, the
disadvantage are that it depends more on the capability of team. Another framework is extreme
project management this method helps company in dealing with the complex threats of
external environment. The advantage of this approach allows the organization to manage
the unpredictable task. On the other hand, disadvantage is too hard to control this type
of project.
Recommendation
It is to be suggested to the organization that it should to Hilti company to make use of
Extreme programming framework as it will allow the organization in interacting with the
customer (Sirisomboonsuk and et.al., 2018). Along with this, this method will help the
organization in dividing the task into the group unit that will contributes in accomplishing
the marketing goal. As well as improve the productivity as well as sustainability of the
firm in the competitive market.
CONCLUSION
The report has concluded about project management that can be define as an approach
of designing and planning the task in order to accomplish it effectively. Along with this, the
study has been based on the Hilti that need to use digital marketing in order to fulfil
their company objective. Furthermore, the report has also suggested the company to
make of fictional structure in order to increase the productivity of the firm. Lastly, it has
summarized about the project framework as well as it advantages and disadvantage and
recommended the firm for using the approach.

REFERENCES
Books and journals
Abadi, S. and et.al., 2018. Implementation of fuzzy analytical hierarchy process on notebook
selection. International Journal of Engineering and Technology. 7(2.27). pp.238-243.
Abuga, R. M. and Deya, J., 2019. Effect of organizational structure on strategy implementation:
A case study of Safaricom Kenya Ltd. International Academic Journal of Human
Resource and Business Administration. 3(5). pp.247-254.
Besomi, M. and et.al., 2019. Consensus for experimental design in electromyography (CEDE)
project: electrode selection matrix. Journal of Electromyography and Kinesiology. 48.
pp.128-144.
Chen, T. and et.al., 2019. How do project management competencies change within the project
management career model in large Chinese construction companies?. International
Journal of Project Management. 37(3). pp.485-500.
Datta, K., 2020. Application of SWOT-TOWS matrix and analytical hierarchy process (AHP) in
the formulation of geo conservation and geo tourism development strategies for Mama
Bhagne Pahar: An important geomorphosite in West Bengal, India. Geoheritage. 12.
pp.1-11.
Demirkesen, S. and Ozorhon, B., 2017. Impact of integration management on construction
project management performance. International Journal of Project Management. 35(8).
pp.1639-1654.
Sirisomboonsuk, P and et.al., 2018. Relationships between project governance and information
technology governance and their impact on project performance. International journal
of project management. 36(2). pp.287-300.
ul Musawir, A., Abd-Karim, S. B. and Mohd-Danuri, M. S., 2020. Project governance and its
role in enabling organizational strategy implementation: A systematic literature
review. International Journal of Project Management. 38(1). pp.1-16.
Silvius, G., 2017. Sustainability as a new school of thought in project management. Journal of
cleaner production, 166, pp.1479-1493.
Online references
1

Hilti company information, 2021. [Online]. Available through < https://www.hilti.in/>
2