Advanced Research Techniques l Assignment

MITS Advanced Research Techniques
Research Report
Candidate:
Student Name
Higher Education Department
Victorian Institute of Technology
Report Title:
The development of metrics for proper quantification of user experience satisfaction of
mobile applications.
Abstract
The paper mainly reflects on proper development of metrics that are helpful in quantifying the
customer satisfaction experience on mobile apps. The main aim of the research is to use GQM
model that is helpful in proper development of usability metrics that further helps in determining
the level of satisfaction that the customer gets by using the mobile app. The paper reflects on the
entire steps that are mainly utilized in order to conduct the literature review effectively. From the
literature that is reviewed, it is analyzed that usability metrics mainly include a user performance
measure, temporal efficiency, length of proportion as well as effectiveness of task. In addition to
this, the paper also reflects on the SUMI model for showcase five different metrics of usability
that will be helpful in measuring the satisfaction level of the customers. Furthermore, proper
qualitative as well as quantitative methodology that is mainly used in order to conduct the
research quite effectively.

Introduction
The main focus of the paper is on the development of metrics for proper quantification of
user experience satisfaction of mobile applications. It is found that usability is one of the metrics
and its measurement can be considered as one of the most important tasks that is helpful in
ensuring that the application that is used is quite accurate and have sufficient speed. Moreover, it
also helps in ensuring that safety of the various users who uses the mobile app from injury as
well as other type of strain. The enhancing number of mobile phone related users have mainly
deployed mobile app for gaining proper competitive advantages in the market [3]. It is found that
the paper generally attempts for reviewing a number of existing metrics for various types of
desktop-based computing and for subsequently developing proper conceptual model that is
helpful in evaluating the mobile app. Furthermore, the model mainly consists of a number of
usability-based metrics for evaluating the mobile application [1].
It is found that usability generally refers to one of the methods that generally helps in
improving the ease of use during the early process of design. By effectively focusing on the user
experience as well as usability, one can be able to properly create high quality applications [4].
However, it is found that there are clear guidelines about different types of definitions that are
associated with the various usability factor, criteria as well as rules for measuring the usability of
the mobile app. Moreover, some of the developers generally employed a number of usability
methods. Furthermore, it is found that a number of novelties based mobile applications and their
unique features can be considered as the main challenges that are associated with the usability
measurement related activity for the mobile devices [2]. It is found that a number of features off
mobile devices can be effectively explored that further include limited bandwidth, charging
mobile as well as limited memory quite effectively.