Database Design And Management Assignment

ADVANCED TOPICS IN
DATABASE DESIGN AND
MANAGEMENT

Abstract
This project objectives is understanding the why clients are desert shopping carts results in a
$10 Million deals increment on Lotte.com. The Lotte.com is the main web based shopping
center in Korea. This web based shopping center has in excess of 13 million clients and it has
built up a coordinated web movement investigation system by utilizing the SAS. The SAS
system is utilized for client encounter investigation. In this way, this web based shopping
center can enhance the online experience for their clients and additionally create the great
comes back from their showcasing efforts. In this way, lotte.com chose to execute the SAS
for client encounter investigation answers for enhance the deals and fulfil the client needs.
Every day, in excess of one million site guests are see the Lotte.com. Thus, it has to realize
the Lottie is have to distinguish what number of guests are making the buys and which
channel is bringing the most profitable movement. Once, exploring the numerous assorted the
methodologies and solutions, the lottie.com presented the coordinated web activity
examination system by utilizing the SAS investigation solution.
1

Table of Contents
1 Introduction.................................................................................................................................3
2 Background Information............................................................................................................3
3 Identification of Problem............................................................................................................4
4 Problem Analysis.........................................................................................................................4
5 Question Answers........................................................................................................................5
5.1 Question 1.............................................................................................................................5
5.2 Question 2.............................................................................................................................6
5.3 Question 3.............................................................................................................................7
6 Conclusion....................................................................................................................................7
References............................................................................................................................................9
2

1 Introduction
This project’s goal is to understand, why the consumers abandon the shopping carts,
which results in the sale of $10 Million i.e., an increase in Lotte.com. The Lotte.com is the
main web based shopping center in Korea. This web based shopping center has in excess of
13 million clients and it has built up an incorporated web movement investigation system by
utilizing the SAS. The SAS system is utilized for client encounter investigation. Along these
lines, this internet shopping center can enhance the online experience for their clients and
create the great comes back from their showcasing efforts. So, lotte.com decided to
implement the SAS for customer experience analytics solutions to improve the sales and
satisfy the customer needs. This system is used for executives, this can confirm the results
anytime, anywhere and make the immediate changes. Each day, more than one million web
site visitors are view the Lotte.com. Along these lines, it has to realize the Lottie is have to
recognize what number of guests are making the buys and which channel is bringing the most
significant movement. Once, surveying the numerous different the methodologies and
solutions, the lottie.com presented the incorporated web movement examination system by
utilizing the SAS investigation solution.
2 Background Information
The Lotte.com is the main web based shopping center in Korea. This web based
shopping center has in excess of 13 million clients and it has built up an incorporated web
movement investigation system by utilizing the SAS. The SAS system is utilized for client
encounter investigation. Along these lines, this internet shopping center can enhance the
online experience for their clients and create the great comes back from their showcasing
efforts. So, lotte.com decided to implement the SAS for customer experience analytics
solutions to improve the sales and satisfy the customer needs. This system is used for
executives can confirm the results anytime, anywhere and make the immediate changes. Each
day, more than one million web site visitors are view the Lotte.com. So, it needs to know the
Lottie is need to identify the number of visitors are purchasing, then which channel brings the
extremely valuable traffic. Once, various diverse approaches and solutions are reviewed, the
lottie.com has introduced an integrated web traffic analysis system, with the help of SAS
analytics solution (Balaraman & Chandrasekar, 2016).
In Korea, such a system is the first online conducting investigation system connected
with web based shopping center. This system effectively measure and break down the site
3