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Advantages and Disadvantages of Social Media

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Added on  2020-10-22

Advantages and Disadvantages of Social Media

   Added on 2020-10-22

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E- Marketing
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Advantages and Disadvantages of social media.....................................................................1TASK 2............................................................................................................................................2Employing digital advertising................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONMarketing efforts and advertising that is done by organisation with help of web toincrease sale of products is known as e marketing. One of the main feature of this type ofadvertising is that it help in reach more number of customers and is cost effective process ofmarketing (Strauss & Frost, 2016). M&S global retailer that deals in different type of productsincluding clothing, home products and many more is consider in this report for study.Advantages and disadvantage of social media platforms is all given in this, further, different typeof digital advertising use by organisation to increase its sales is also given in this. TASK 1Advantages and Disadvantages of social mediaSocial media is a computer based technology that help in sharing of data and ideas anddevelop virtual connections or networks. Mainly, it is a internet based that provide anopportunity to the users to share photos, videos and personal information (Gerrikagoitia and et.al., 2015). An individual can engage in social media activities with help of a tablet, computerand smartphone. Organisations also use these platforms to carry out their promotion activitieswhich help in attract more number of customers. Various advantages and disadvantages of socialmedia can be understood by the following points:Advantages:Brand awareness: One of the main benefit of using social media platforms is that it helpin grab the attention of million of customers which enhance brand awareness of company.Cost effective: marketing on social media platforms is much cheaper as compare totraditional methods of advertising. If company choose for paid advertisement then itrequire little budget. Customer interaction: One of the main benefit of social media platforms is thatcompany can provide better and improved services to its customers. It help in develop arelationship with customers which help in retain them for long time. Disadvantages:Resources: Company require to invest resources to manage its presence on social mediafor advertise new content and to respond to the feedback of customers. 1
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