Advantage of Brand Equity in FMCG company
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University of Scranton
Marketing Management (MKT 506)
Added on 2020-03-07
About This Document
The Research Proposal studies the importance of brand equity to the FMCG companies taking Procter & Gamble as an example. Procter & Gamble is the largest FMCG company in the world and the owner of brands like Gillette and Head & Shoulders. Multinational FMCG Companies give huge importance to creating and maintaining high brand equity in the global competitive market.
Advantage of Brand Equity in FMCG company
University of Scranton
Marketing Management (MKT 506)
Added on 2020-03-07
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