This article discusses the advantageous factors of e-commerce activities, including retaining loyal clientele, maintaining privacy, expanding market, and increasing revenue. It also explores the impact of e-commerce on business growth.
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Running head: ADVANTAGES AND DISADVANTAGES OF E-COMMERCE ADVANTAGES AND DISADVANTAGES OF E-COMMERCE Name of the Student Name of the University Author Note
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1ADVANTAGES AND DISADVANTAGES OF E-COMMERCE E-commerce encompasses all the activities that are undertaken by the company in order to ensure the dealings with the clients from all over the world. The companies that ensure an e- commerce activity are known to be connected to the clientele with the help of the internet. The following paper addresses the advantageous factors of the activities of e-commerce. The e-commerce facilities that are provided by the clientele tend to help the companies to retain the loyal clientele of the company. The clientele of the company is generally attracted to the benefits that are provided by the company through the e-commerce sites rather than the brick and mortar stores that are maintained by the company (Deng & Wang, 2016). The use of the e- commerce often helps the company to develop the client base of the company as well. The companies that have been dealing with the e-commerce are known to have been maintaining the privacy of the clientele as well (Payaro & Papa, 2016). The e-commerce activities that are maintained by the organization tend to implement the various factors that are necessary for the maintenance of the privacy of the credentials that are being shared by the concerned clients (Mohammed & Tejay, 2017). The e-commerce activities further allow the concerned companies to deal with the increase in the client base in the international markets as well. The clients of the organization tend to remain loyal to the company. This helps in the market expansion of the company as well. The increase in the client base of the company further helps in the increase in the revenue that is generated from the sales of the company products in the various international markets (Patel, Goyal & Agarwal, 2018). The e-commerce websites help the clients to have a prior knowledge of the products that they have been marketing through the publication of the reviews that the concerned products have been receiving from the existing clients of the company. This further helps the clientele in choosing one single product from a plethora of products that are available on the given company website (Patwardhan & Gawai, 2017). The
2ADVANTAGES AND DISADVANTAGES OF E-COMMERCE reviews as well as the advertising of the concerned products further helps in the development of e-commerce within the organization. Thus, in lieu of the above discussion, it might be stated that the e-commerce is advantageous to the overall growth of the concerned business organization.
3ADVANTAGES AND DISADVANTAGES OF E-COMMERCE References Deng, Z., & Wang, Z. (2016). Early-mover advantages at cross-border business-to-business e- commerce portals.Journal of Business Research,69(12), 6002-6011. Available at DOI: 10.1016/j.jbusres.2016.05.015 Mohammed, Z. A., & Tejay, G. P. (2017). Examining privacy concerns and ecommerce adoption in developing countries: The impact of culture in shaping individuals' perceptions toward technology.Computers&Security,67,254-265.AvailableatDOI: 10.1016/j.cose.2017.03.001 Patel, D., Goyal, S., & Agarwal, R. (2018). E-Commerce Business Model. InImproving E- Commerce Web Applications Through Business Intelligence Techniques(pp. 110-129). IGIGlobal.Availableat:https://www.igi-global.com/chapter/e-commerce-business- model/197191 Patwardhan, R., & Gawai, N. (2017). Trustworthiness of the users and products based on user reviews on ecommerce sites.International Journal of Advanced Research in Computer Science,8(7). Available at DOI: 10.26483/ijarcs.v8i7.4243 Payaro, A., & Papa, A. R. (2016, June). Products suitable for ecommerce. A proposed model for click and bricks companies. In4thInternational Conference on Contemporary Marketing IssuesICCMIJune22-24,2016Heraklion,Greece(p.115).AvailableatDOI: 10.17265/2328-2185/2017.03.005