Advantages and Disadvantages of E-commerce

Running head: ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
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1ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
E-commerce encompasses all the activities that are undertaken by the company in order
to ensure the dealings with the clients from all over the world. The companies that ensure an e-
commerce activity are known to be connected to the clientele with the help of the internet. The
following paper addresses the advantageous factors of the activities of e-commerce.
The e-commerce facilities that are provided by the clientele tend to help the companies to
retain the loyal clientele of the company. The clientele of the company is generally attracted to
the benefits that are provided by the company through the e-commerce sites rather than the brick
and mortar stores that are maintained by the company (Deng & Wang, 2016). The use of the e-
commerce often helps the company to develop the client base of the company as well. The
companies that have been dealing with the e-commerce are known to have been maintaining the
privacy of the clientele as well (Payaro & Papa, 2016). The e-commerce activities that are
maintained by the organization tend to implement the various factors that are necessary for the
maintenance of the privacy of the credentials that are being shared by the concerned clients
(Mohammed & Tejay, 2017). The e-commerce activities further allow the concerned companies
to deal with the increase in the client base in the international markets as well. The clients of the
organization tend to remain loyal to the company. This helps in the market expansion of the
company as well. The increase in the client base of the company further helps in the increase in
the revenue that is generated from the sales of the company products in the various international
markets (Patel, Goyal & Agarwal, 2018). The e-commerce websites help the clients to have a
prior knowledge of the products that they have been marketing through the publication of the
reviews that the concerned products have been receiving from the existing clients of the
company. This further helps the clientele in choosing one single product from a plethora of
products that are available on the given company website (Patwardhan & Gawai, 2017). The