Essay on Advantages and Disadvantages of Social Media Marketing

This essay provides a comprehensive analysis of the advantages and disadvantages of social media marketing. It highlights how social media marketing helps businesses gain a competitive edge by promoting products and services, enhancing communication, and expanding their reach. However, it also addresses the potential drawbacks, such as security risks, time consumption, and brand image dilution. The essay emphasizes the importance of strategic planning and effective management to leverage the benefits of social media marketing while mitigating its negative impacts. It concludes that while social media marketing can significantly contribute to business growth and customer engagement, businesses must remain vigilant about potential challenges and implement appropriate safeguards. Desklib offers a wide range of study resources, including solved assignments and past papers, to support students in their academic endeavors.

Assessment-3
Critical Essay- Advantages and disadvantages of
Social Media Marketing
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Contents
Introduction......................................................................................................................................3
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
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Introduction
Statement- Social media marketing makes the promotion of products and services in the market
so that customers get influenced.
Issues- The use of social media marketing leads to loss of information and data by the hackers
and security theft. This also leads to leakage of cost and time.
Key terms- Communication skills, security issues, effective production, high cost, leakage of
time, promotion, advertisement, competitive advantage.
Position statement- The communication channels get hacked by the hackers. This is made with
the loss of data and information.
Outline- The number of issues faced by the organisation with the use of social media that makes
the organisation take the negative impacts of social media into consideration.
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Statement
Social Media Marketing makes the business to meet the competitive advantage.
Example
Social media makes the customers know about the products and services and make them
purchase it online.
The success of the business and its operations rely upon the operative use of social media as this
help in the marketing of products and services. The promotion of products and services can take
place with the help of various media of digital technology. The imperative use of digital
technology and social media has brought significant changes in the growth and survival of the
businesses as this has brought a significant change in the competition of the market. This helps in
promoting the products and services and makes the customers know about the products and
services that have been delivered to them by the businesses (Alharbie, 2015).
Evaluation
Social media reduces the manual working of the employees and give rise to the informal
behaviour among the employees. On the same hand, This also helps in building a large network
by effective communication so that it can be communicated to one another.
Conclusion
Social media marketing makes the usage of social media such as Instagram, Facebook, YouTube
etc. For the promotion and advertisement of products and services.
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Statement
Social media makes the employees use their skills in an effective way with the transmission of
messages in the industry instantly.
The number of media has been invented into the market that has changed the paradigm of the
market and the current marketing perspective. The valuable use of social media makes the
business to use new tricks or tactics for the promotion of services in the market. This takes the
business to have growth and expansion in the market. The communication level gets improved in
the business that makes the effective delivery of messages from one person to another. This help
in the growth of the business as the transmission of information is made in an easy and operative
manner (Kelly, et. al., 2015).
Example
Online selling of products and services makes the business to know about the needs of customers
by generating feedbacks from the customers.
Evaluation
The high usage of social media by the people makes the business to sell its products and services
online by attracting the customers. This also reduces the sale of the business offline as the
transaction take place online more with the high use of social media.
Conclusion
Social media are used to improve the communication skills that makes the transmission of
messages in the business in an effective manner. This makes the employees carry healthy
relation in the business.
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Statement
Strategic social media marketing provides the number of opportunities to the customers as well
as in the organisation by online settings and marketing.
Social media and marketing help in developing the effective relationships in the organization.
The use of social media makes the accomplishment of goals in an effective manner with the
guidance and training provided to the employees. Social media helps in the online practising of
the products and services that make the use of modes of social media. This increases the
interaction among the people and leads to innovating new products. The high usage of social
media leads to security issues as well. The hacking and leakage of information take place with
the use of social media (Whiting & Deshpande, 2014).
Example- The communication channels get hacked by the hackers that leads to leakage of
financial information and data.
Evaluation- Social media need to be used in an appropriate manner so that high level of security
can be made. This need to be done with the effective implementation of a strategy.
Conclusion- social media helps in creating healthy relations with the effective interactions that
take place in the business. This increases the production and income level of the business.
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Statement
The necessity has been evaluated the growth of the business by building the network globally.
This lead to sustainability with the improvement in human interactions.
Social media has evolved in the growth of the business as this makes the employees have key
communication skills among them. This makes them share their culture with each other and
number of solutions are found in the business. The social media need to be used by keeping into
consideration its negative impact as ineffective planning of the usage of social media makes the
diminishing result of a brand in the organisation. This creates a negative impression on the mind
of the users (Vinerean, 2017).
Example
The negative feedback or comments received from the customers on blog or emails create the
negative impression on the customers.
Evaluation
The effective planning for the usage of social media needs to be taken into consideration so that
it can lead to effective utilisation of social media in the organisation.
Conclusion
The social media makes the creation of magnificent impression in the eyes of the customers. This
needs effective management and planning for the use of social media for marketing the products.
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Statement
The usage of social media marketing makes the high consumption of time and leakage of control.
Social media are used at the high level in the organisation for increasing the number of
customers and meeting the competition in the market. The use of social media has been increased
at the high level due to flexible use made by the customers. The social media marketing is a
time-consuming process as the commitments are made for the long term that needs to fulfilled by
the organisation. The customers need to be provided with the delivery of products at a long
distance as the commitments are made by the business. This makes it have lack of time and high
involvement of cost (Fuchs, 2017).
Example
The dissatisfaction of the customers is the ability of the companies that need to be made into the
category of satisfaction by providing the products and services of their demand.
Evaluation
The social media need to be used in an operative manner so that it can handle the power and
responsibility. This makes the organisation meet the competition that leads to leakage of time
and cost in the organisation.
Conclusion
The use of social media makes the organisation t have leakage of control on the services
provided to the customers. The negative feedbacks need to be handled by the business people.
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Statement
Businesses have been using the social media marketing for reducing the cost by improving the
productivity and increases the income level.
Social media has been used to great extent by the business so that it can meet the needs of the
customers. The use of social media and online marketing makes the fulfilment of long-term goals
and efforts in the business. This makes the usage of social media building of trust among the
employees as well as the customers. This help in attracting the customers and makes them be
provided with products and services of their demand. The negative impact makes the dilution of
brand image as the transparency of the brand and its products are made to the customers. The
return of the products and services is difficult for the organisation as this leads to the reduction of
trust of customers. This makes the reduction in the sale of products and services in the market
(Mahajan, 2015).
Example
The loyalty of the customers gets diluted with the defective delivery of products and services to
the customers.
Evaluation
The social media has been used to a great extent so that it can make the usage of skills of the
employees in an effective manner. This makes the accrual of the informal communication among
the employees and leads to leakage of trust.
Conclusion
The social media are used for the fulfilment of the demands of the customers and make them
deliver the products and services of their demand. This also makes them keep all the negative
impacts in consideration.
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Conclusion
The above essay gives the consideration of the advantage and disadvantages of social media
marketing. This help in increase in the number of customers by making them know about the
products and services. This makes the organisation earn high profits by building the trust among
the employees and customers. The data need to save on the platform of cloud computing so that
protection to the data can be made and no loss of vital information takes place. This makes the
businesses to meet the competition in the market with the effective use of social media.
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References
 Alharbie, A., 2015. Business Growth thru Social Media Marketing. International Journal of
Innovation and Applied Studies, vol. 13, issue no. 4.
 Fuchs, C., 2017. Social media: A critical introduction. Sage.
 Kelly, B., Vandevijvere, S., Freeman, B. & Jenkin, G., 2015. New Media but Same Old Tricks:
Food Marketing to Children in the Digital Age. Springer.
 Mahajan, R., 2015. Use of social media as a new investigative tool in marketing research for
small business. International Journal of e-Education, e-Business, e-Management and e-
Learning, vol. 5(3), p.129.
 Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of
Marketing, Volume 5, Issue 1, pp.28-35,
 Whiting, A. & Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal of
Applied Business and Economics, vol. 16(5), pp. 74-78.
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