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Advantages and Disadvantages of Using Social Networks in Business

   

Added on  2020-03-16

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Business Research Method Research Proposal 1ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS INBUSINESSBy (Name)Course Professor’s nameUniversity nameCity, StateDate of submission
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Business Research Method Research Proposal 21.IntroductionSocial media has a great impact in today’s world and it has been adopted all over the world as the new trend in promoting businesses. There has been a tremendous growth in a number of social media such as Facebook and twitter which have captured a number of users all over the world just in a few years. The rapid growth of technology is a sign that many people are definitely gaining on its benefits. It has since become part and parcel of human lifeand it’s not only used by the developed nations but also the underdeveloped has come to understand the power of social media in bettering their lives. However, every good thing has its own disadvantages and social media is not an exception. It has really affected the society in a negative way despite its importance. This therefore means that the use of social media is on our hands and it is upon every user to use it to its advantage. Billions of shillings are spentin broadcasting corporation by the Australian government and this is a clear indication of its vastness and the need of it to be noticed whether its effects positively or negatively impact the users of social media in Australia. This study therefore tries to conduct a research on the advantages and disadvantages of using social network in business in Australia.2.Project ObjectiveIt is evident that there are a number of channels that can be used in promoting businesses such as social media which envelops Facebook, twitter, LinkedIn, instar gram, pinterest and many others [ CITATION Arr07 \l 1033 ]. This study therefore tries to solve certain mystery to achieve the following objectives.
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Business Research Method Research Proposal 3To examine the contribution of social network sites on the performance level of businesses.To unlock the advantages and disadvantages of social network sites on the performance level of businesses.To come up with better strategies on how to effectively utilize social network sites forthe success of a business.3.Project ScopeIn the western countries, social media acts as one of the strongest power of all. It is seen as the most reliable source and the fastest means of promoting a company’s business in Australia. Adequate information on the advantages and disadvantages of social network on the performance level of businesses will be gathered from the literature review. 4.Literature review4.1 Concept of Social Networks in Business The world is a small village when it comes to modern technology. Social network sites are no exception as they define the web-based services, which allow people to share their common interests with others on the same social network platform. They enhance an organization’s advertisement effectiveness; marketers can use this platform as a perfect opportunity to promote their brands.The mostly used social network sites are Facebook, Instagram, Google+, Twitter and YouTube[ CITATION Bal12 \l 1033 ].
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Business Research Method Research Proposal 44.2 Empirical Evidences in Relation to Social Networks in BusinessAccording to Bwire (2016), there is an increasing popularity of social media sites among the consumers of Australia. There is however a sizeable gap between the social networking strategies of Australia business and behavior of the customers.27% small scale businesses use social network sites, whereas 34% medium scale businesses use social network sites for promoting their brand value [ CITATION Car05 \l 1033 ]. Figure 1: Social Network Usage in Australian Businesses(Source: Carney 2005)4.3 Influence of Social Networks on Consumer Buying PatternActions have consequences; positive or negative. Over the past few decades, the shopping pattern of the customers has shown a massive change. Customers are now more inclined towards searching for information regarding their required products and services online [ CITATION Cho07 \l 1033 ].
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