Advantages and Disadvantages of Using Social Networks in Business: A Comprehensive Analysis

This report explores the advantages and disadvantages of using social networks in business, focusing on the Australian context. It examines the benefits of social media for businesses, including increased brand awareness, improved customer engagement, and enhanced market reach. However, it also highlights the potential drawbacks, such as privacy concerns, negative publicity, and the risk of cyberbullying. The report draws on a comprehensive literature review and provides insights into the best practices for leveraging social media effectively while mitigating potential risks.

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HI6008 Assignment 1
Advantages and Disadvantages of Using Social
Networks in Business

Table of Contents
1. Introduction.......................................................................................................................................3
2. Project Objective...............................................................................................................................5
3. Project Scope.....................................................................................................................................5
4. Literature Review..............................................................................................................................6
5. Gaps in literature review..................................................................................................................11
6. Conclusion.......................................................................................................................................12
7. References.......................................................................................................................................13
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1. Introduction
It has been scrutinised that social mass media practice is growing time by time in world
generally. It might be illustrious that entirely the virtual commercial stations remain hooked
on to social broadcasting thing. Australian Communications Organisation has alleged to stay
the chief media that is existing to the consumers, in addition nearby are several unlike
possessions of social mass media. It’s been distinguished that presently there be various
diverse rewards in addition numerous drawbacks in place of fit for consuming social
broadcasting at Australia (Wei, et. al., 2017).
It is illustrious that in current centuries the practise of social broadcasting consumes been
amplified to the crucial phase. It might be illustrious altogether concluded that Australian
Communications Organisation is outlay nearly $1.22 billion thru the administration of
Australia. Now it displays that this one consume massive, distribution besides requirements
to be observed that remain the belongings undesirable otherwise optimistic aimed at the
clients of Australia owing to social broadcasting tradition. Henceforth this remains the chief
motive of learning is actuality directed to aspect at benefits besides the drawbacks of social
broadcasting expressly in Australian Communications Business.
Advantages of social media
Fig1: Advantages of Social Media
(Source: https://www.researchgate.net)
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The graphs illustrate that due to exchange of information and communication 97% of people
in the countries find the social media to be advantageous whereas data sharing is also
regarded to be one of the other advantages of social media which include education and
service to also a part of it and for that more than half of people believe it to be the advantage
of social media.
Disadvantages of social media
Fig2: Disadvantages of Social Media.
(Source: https://www.researchgate.net)
The above graph illustrates the disadvantages of social media and maximum people believe
that Internet addiction to be the huge disadvantage of social media, by statictics 77% of
poeople believe that it is huge disadvantage of social media. Also loosing contacts,lack of
security and information overload is also belived to the disadvantage of social media in which
more than half of country people vote them to be the disadvantage of social media.
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2. Project Objective
It’s been distinguished that nearby remain numerous dissimilar stations intended for
communications these days besides the communal media practice consume been amplified
also broadcasting like Facebook, Instagram, Twitter, Pinterest plus countless others in arena.
Furthermore, the Australian Communications Organization has been vigorous in
circumstance plus concealments 76% total examinations too. Henceforward the benefits and
the drawbacks remain desired to stand deliberated consequently which has been examined in
detail in this report (Wei, et. al., 2017).
3. Project Scope
It has been observed that at western world social media supremacy is unique of the toughest
influence all above. It might be understood that wildest besides the unique of consistent basis
is likewise thought to remain by way of social media influence. At this time Australian
Communications Organisation is unique of the chief in situation by means of that the
administration built frequency also the broadcasting enterprise that is respectable meant for
the community plus proportion of data is drawn in the situation.
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4. Literature Review
Social Mass media partakes an actual significant fragment in provided that the evidence to
the customers in abundant a sooner step which clues them to conclusion construction.
Henceforth, the present education continued planned to tutoring the inspiration of communal
media also the condition protagonist in publicity. The following continued the chief efforts at
investigation in theme, which consume remained mentioned aimed at the investigation
determination.
Jeng et. al. (2017), supposed that nearby remain numerous drawbacks aimed at the social
broadcasting too. Single of the highest might be understood as mistaken of untrue declaration
does feast through the rapidity of passion ended social broadcasting. Things drive viral within
seconds. Now the screens in addition the transmissions remain not that upright by means of it
wants to remain. Nevertheless, the bareness is nearby which might be understood by
anybody. This is incorrect feature besides requirements toward be lectured correctly
Wei et. al. (2017), said that it is renowned that nearby remain numerous dissimilar
recompenses of social broadcasting in nation. It consumes remained renowned that unique
biggest remains the realisms also the newest bulletin remain efficient toward the sphere
completely ended. Now the globalization is additional issue that might remain renowned. It is
understood that the social mass media is wildest online frequency to range some newsflash
completely over the sphere. Hereafter it might be quantified that recompenses stand superior
in quantity.
Rothaermel (2015), supposed in provision of arcade investigation which is additional
conceivable in straight periods through the assistance of social interacting besides appreciated
material originates hooked on the administrative grasp. He contends that altogether evidence
set awake by client persist not significant in altogether events besides at this time places the
position of selective responses besides opinions of clients to usage to highest benefits of
commercial. Consequently companies’ impression to investigate hooked on the mind-set of
client to classify their requirements besides opinions concerning present harvests besides this
is maintained by him
Zeng & Gerritsen (2014), enlightened that social broadcasting is varying the international
vacation industry values. Communal subjects appeared as of social broadcasting
investigation, such as per conceptualisation of joining and withdrawal, the impression of
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machineries on out-dated corporeal seats of traveller‟ social communication, besides the
cumulative variability amongst “travellers” besides “non-tourists” involvements
Valeecha & Reza (2013), strained to examine in what way far communal media is serving the
telecom makes popular Karachi, Pakistan besides in what way customers remain replying
toward it through classifying person’s influences that remain critical aimed at the
achievement of telecom varieties. They prepared an investigative qualitative investigation by
means of chief statistics composed after 108 social broadcasting employers, 5 telecom
businesses besides 8 social broadcasting activities. They accomplish afterward their review
founded happening the statistics composed as of completely the 3 lookouts that vigorous
social broadcasting employers assuming industries to stance neighbouring on social
broadcasting by participating thru it the purchaser association approaches in addition
constantly be organised to co-operate by means of the consumers.
Similarly, Kumar & Singh (2013), creates the instance that by what means social mass media
as per a advertising communiqué tool assistances in construction brand fairness besides client
association. In their education they consume inspected the approach “Live the instant” cast-
off in social broadcasting movement through Maruti Suzuki aimed at Ritz car toward making
mindfulness in addition penchant aimed at car. They originate that consuming social
broadcasting approach castoff developed a greatest fruitful movement through the business
besides remained accomplished of structure a robust variety in addition reinforce its
consumer association finished social media linkage. This instrument not solitary enthused the
attention amongst its connected admirers communal it likewise augmented the consciousness
of additional shareholders.
Dr. Bhagwat, & Goutam (2013), experiential the prosperous of social broadcasting
advertising in their training besides highlighted happening the probabilities available for
merchants to progress a individual connexion through the board inhabitants. They consume
approved available an exploratory investigation amongst the property adolescences at
Bangladesh toward walk around the social broadcasting make contacts stages besides
originate customers’ replies in the direction of the social broadcasting by means of a
promotion communication selection done a experimental education bearing in mind brand
double, suggestion, mindfulness, trustworthiness also shopper practise as self-governing
flexible also social mass media efficiency by way of the in need of mutable, gauging it
complete out slashes. They likewise showed an painstaking meeting to appearance at the
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dealers opinion in the direction of communal broadcasting practise for product construction
besides to determine dissimilar methods besides performs of social broadcasting stages for
brand construction.
Ramnarain & Kumar (2013), in their investigative investigation exertion amongst 150
adolescences matured 18- 24 reviewing at College KwaZulu-Natal of Durban, that is in South
Africa by means of a organised survey originate that nearby happens at association amongst
the masculinity, social broadcasting glancing besides acquiring performance of defendants.
They likewise originate that social broadcasting perusing consumes predisposed the
childhoods procuring performance concluded 3 influences, viz., imperative frequency for
announcement, heightened produce in addition brand superior also expenses authority. The
allegation of their exploration conclusions be situated that complete enquiry interested in the
social broadcasting, the vendors essential to reconsider their advertising besides communiqué
methods in instruction to inspiration the acquiring performance of adolescences of South
Africa.
Dr, Bhagwat & Goutam (2013), said the study completed by Bruhn et. al. (2012), wherever
they proclaim the necessity aimed at social interacting places in a commercial. They
highpoint that social expertise is linking persons in traditions to stake material besides other
belongings to every other. Commencing their reading they initiate Facebook to remain the
foremost Social broadcasting interacting position. They consume likewise providing with
numerical statistics which demonstrate that social mass media positions are mounting besides
provided that amenities to together commercial administrations besides the individuals. Their
standing in dumpy stretch is trendy lieu of their obligation in civilization for communiqué in
addition similarly for occupational as glowing.
Bridge, & O’Neill (2012), strained to discover the partiality of individuals besides the
practice decoration of social broadcasting locations between several age assemblies in
addition vocation. Founded on oldness a trial of 120 in addition grounded on vocation 360
example remained nominated besides followed their communiqué of facebook practise for 1
month by means of “Communication pursuing”- a investigation technique. They consume in
conclusion transported advancing that facebook is inexpensive basis which could be
rummage-sale for elevation by some corporation besides deprived of some hesitation the
consumers are in advance visions nearby the goods besides likewise the businesses become a
straight one to unique border through the customer’s in shot snowballing their marketplace
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share. Nonetheless they likewise put onward one estimation that the situation is not lone
foundation for elevation as nearby are likewise additional foundation obtainable which could
be cast-off by the vendors aimed at their preferment and facilities.
Likewise, Bashar et. al. (2012), finished an observed investigation discovery available the
efficiency of social broadcasting as an advertising tool. They presented their education
between 150 public networkers at Delhi & NCR area by means of a connected survey
technique in addition finished a non-probability suitability sample technique. The investigator
lastly originate that social broadcasting by way of a advertising tool drive be actual first
uncertainty it delivers a tangible also opportune material required through the customers to
bond the hole among the customers’ prospects besides whatever the customers really famine.
Besides suggested that today’s industries consume to stand distorted after a transactional
association towards a social connexion. They partake likewise recommended scarce
stepladders to accomplish this goalmouth.
Picazo-Vela, et. al. (2012), highlighted on the new development besides tendencies at Social
Interacting Media, aimed at which occurrence of vendors at social media remains essential of
the time. They absorbed happening the standing of Social Broadcasting Marketing toward
being a critical component for structure business’s brand in addition to transport in
achievement. There are, ten references for finest conceivable another assortment aimed at the
businesses that incline to remain employed at the global situation also highpoint arranged the
Reuters’ communal media references.
In additional learning by Bajpai et al. (2012), social broadcasting advertising: approaches
besides its influence climaxes arranged the several social broadcasting promotion policies for
small industries that be able to take this viral promotion method outside the contemporary
social broadcasting to shape the communal commanding sufficient to variety an enterprise
purchasing in addition advertising current. They similarly associate it through the suggestions
of outdated resources of promotion.
Picazo-Vela, et. al. (2012), showed additional examination via the TAM to discriminate that
pleasure is the main issue that inspire customers to usage social systems as a podium for
supplementary in their procurement choices. They originate that fun providing by Facebook,
as glowing as the occasion it affords manipulators to question for recommendations in an
informal also enjoyable way, stimulates persons to wage additional courtesy toward the
goods indorsed on Facebook. “Facebook indorses a customer to customer method,
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browbeaten by customers to segment involvements besides generate a shared information on
goods besides facilities; on the additional, it delivers bosses a straight station for interactive
with customers complete a commercial to customer method” (Picazo-Vela, et. al., 2012).
Vendors could advance their Facebook sheet of paper petition by addition games,
competitions, in addition communicating requests, which could appeal additional operators.
Castronovo & Huang (2012), at their education consumed labelled the character of communal
media by way of another marketing announcement model. The chief determination of their
broadside remained to summary WOM Advertising, social broadcasting in addition substitute
marketing infrastructures as conceivable mechanisms of combined marketing infrastructures.
Moreover, they consume likewise industrialised an combined another marketing communiqué
theoretical model that could be cast-off through industrial consultants to contribute them in
understanding their promotion purposes viz., upsurge sales, upsurge customer consciousness;
besides upsurge customer loyalty, anywhere in altogether the dissimilar machineries of
classical might be combined to synergise in addition realize accomplishment.
Bajpai & Pandey (2012), inspects in what way viral advertising for instance a thought scripts
its residence finished social interacting locations. They consume occupied Facebook aimed at
their examination. They consume evidently put advancing that folk’s straight dealers through
brainy policies for Facebook environs determination certainly taste achievement. They
likewise highpoint upon the proposals providing by Facebook aimed at brand venders besides
accomplish that nearby remain numerous belongings leftward to absorb in addition dealers
remain unmoving happening the initial phases.
Greer & Ferguson (2011), deliberate the usage of twitter aimed at raise in addition branding
by means of a gratified examination. They cast-off a strategic in addition planned perfect of
media raise to inspect the Twitter places of 488 native small screen positions at United States.
One conclusion of the learning remained that bulletin levels remained the greatest normally
happening substances scheduled situates besides likewise create that, though, positions that
obtainable newsflash substances similarly infrequently encouraged their unvarying updates.
Nevertheless, other objects in grouping such as challenge publicities, contravention news, or
invites for worker communication prepared not happen numerous an eras. They accomplish
their education by maxim that general, positions prepared not originate available to usage
Twitter to straight spectators toward position’s on-air encoding
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5. Gaps in literature review
This literature appraisal partakes essentially unified numerous influences in addition
comparisons in understandings of a number of playwrights. The obligation of fetching a
proportional investigation is satisfied grounded proceeding the performance of the urgings
besides comparable interpretations concerning the benefits also drawbacks of community
interacting usage in corporate. The greatest distinguished percentage in literature appraisal
would partake been conversation of conceivable answers of difficulties that rise after
drawbacks. Nonetheless it missed available on also solitary identical narrow thoughts
consume changed since the differences in addition comparable opinions apprehended through
the playwrights. This consumes remained recognised by way of the opening in literature
examination. But society’s essential to highlight on exercise of workforces for satisfying their
errands connecting to social broadcasting advertising besides operation. Development of their
awareness could increase up safety amount with specialists in their corporations in addition
with vicissitudes in strategies (Web Africa, 2014). Additional communication with clients
accomplished preserve structures in totalling obligatory events as of them at condition of
ingredient of suspicion, endure vigorous portion to recuperate communal dissemination
through technique of an important device aimed at realising administrative development.
Declaration to clienteles about safety up-liftment supported through improved sanctuary
procedures could consequence hooked on production of acquisition verdicts besides
acquisition stimulated thru social broadcasting.
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6. Conclusion
Social interacting consumes numerous qualities besides disadvantages which save
connotations besides numerous clients trendy a condition of misperception, though compliant
this unique by way of a communiqué stage. Rewards could remain now support of
corporations although drawbacks partake probabilities to interruption the productivity of
social networking. This literature examination partakes conversed selected valuable in
addition detrimental facades of communal broadcasting popular a procedure of relative
valuation with opening recognised in the conversation. Opinions of numerous playwrights
remain the improper of judgement amongst compensations besides drawbacks in addition gap
takes raised Businesses essential to consume refuge consciousness besides strategies
concerning this to recover safety stage besides information distillation amongst workforces
accountable for handling this one. Social introduce yourself could be actual in usage in
commercial if safety events besides companies’ regulator could remain enhanced. Society’s
essential remedial events to advance produce excellence founded on responses of clienteles
besides formerly the custom of social interacting in commercial could proposal maximum
optimum consequence in relationships of development in transactions besides great income
attainment on frequent source (Bridge and O’Neill, 2012). This conversation consumes not
remained encompassed decoratively in relative examination in literature evaluation besides
the gap textured as per an outcome.
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7. References
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traditional media in terms of brand equity creation. Management Research Review,
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10. Kumar, R.S., & Singh, S.A., 2013. Social Media as an effective tool of Marketing
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