Advantages and Disadvantages of Social Networking in Business

The article discusses the advantages and disadvantages of using social media in business. It highlights how social media can be used to attract customers, promote products, and increase brand loyalty. However, it also warns about the potential downsides, such as intellectual property issues and the risk of negative publicity. The article emphasizes the importance of understanding both sides of social media and developing effective strategies for using it in business.

Advantages and disadvantages using social network in
Business:
Introduction:
The role and use of social media in business is to decision making and operation and
management are widely discussed. The strategic importance of social media are highly
important for the competitiveness of business environment. The online world is rapidly
evolving with business due to competition and people are attract toward the online shopping
and social media. The business development team of organization have to take part for
business direct or indirect for attract customer and promote product to customer individually.
Thought the business development have to face challenge of intellectual property and articles
was found over the past many years. The phenomenon of social networking and development
of social media has been the most dramatic development in the information age over the
recent years. The journalist and business expertise who tweet them opinion and comments on
the internet for others need to be aware that they could be subject to law suits.
Aim:
Advantage and disadvantages of social network in business.
Objective:
 To discuss about pro and cons of social media for business peoples and customer.
 How business developer deals with social media in order to attract customer and
promote product?
 How social media itself invite downfall for any business?
Project scope:
The article provide both side of social media whereas positive and negative. The article
discuss about the how social media and new technology affect the business development and
invite downfall of business in short time. How the business promote their product
individually to customer and how business expand through customer and customer group
circle. How expert advice impact on product and also it affect the business growth and
customer interest.
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Literature review:
Social media and internet are two popular technology amount the entire business world.
These are the technology which helps to bought together peoples and put into same platform,
these platform provide to executive the business ability and joint people to change business to
business communication, business to customer communication and customer to customer
communication. The aim of the reports is to provide positive things about the social media
and negative things of social media for both customer as well as business developer.
The social media is one of the biggest platform for marketing, it also called e-marketing. The
social media provide platform to connect people world- wide. The business developer easily
found their current and potential customer. Facebook alone have 1.13 billion users and these
are the large the 5th large community among the world community. All kind of peoples who
are aware with technology they probably use youtube directly or indirectly, personally or
professionally, for knowledge purpose or for study purpose, for entertainment or for fun
purpose. Youtube social site majority access by any users. So the youtube also provide good
opportunity for business expand, develop and aware about the product to customer. The
youtube advertisement play significant role for marketing and promote organization product
or service. Twitter has 313 million monthly active users, Instagram has 500 million users. It
is not rule and compulsory that business organization can use single platform and single
account in order to promote product or deal with the customer. You can create multiple
account in order to promote product and sell product as per client comment and client likes
about the product.
One of great advantage of all kind of social media is that these can be easy to access and free
to create account. It is also free to upload images, video, chats, conference. Video calling and
many more option that provide detail idea about the product. So the organization only need to
invest time in order to promote product as maximum as they can. There are no expire date
for any social media account, users can use that site life long and available 24 x 7 days.
Sometimes there are paid website for advertisement, but it is not necessary to use paid
website in order to attract customer. This also useful for those business who provide service.
The social media use as encourage the product by sharing. The uniqueness of social media is
that not only you but your follower also get inform about the business product or service.
They are able to get information about the product if they follow the page of that company or
product, also customer get information and updates about the product as company provide
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update, there is not necessary to inform each customer about the product. Although people
most like to share thing with their networks by sharing photos, video, articles and hot deals. It
like automatic marketing, it’s like marketing through customer, it’s like marketing through
connect like with network. Unlike other forms of internet marketing, like your site and paid
advertisements, social media is often share with their followers.
This marketing tactics are frequent and effective compare to traditional marketing strategies.
The social media give frequent and effective response, also provide customer like and dislike,
customer choice and interest, the organization can promote product or service as per client
comment.
The social media help to increases brand loyalty, they increasing the reach of your brand. The
social media allows business to increase brand loyalty. According to survey and research the
social habit shows that around 55% of citizen of USA who follow the social media are more
likely to remain loyal to those brands. Social media is more than sales pitch. That provide
two way communication to customer that allow organization to build meaningful
relationships with current and potential customers. This activity make them more confident
for their decision to trust your business and this way they encourage them to choose your
brand in future.
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