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Advantages of Digital Technology Assignment

Added on - 10 Dec 2020

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Research Project
Table of ContentsPART 1-Research proposal.............................................................................................................1TITLE:............................................................................................................................................1INTRODUCTION..........................................................................................................................1LITERATURE REVIEW...............................................................................................................3METHODOLOGY.........................................................................................................................5TIMELINE......................................................................................................................................6.........................................................................................................................................................7PART 2- Research project..............................................................................................................8EXECUTIVE SUMMARY.............................................................................................................8.........................................................................................................................................................8INTRODUCTION..........................................................................................................................9RESEARCH METHODOLOGY.....................................................................................................9RESULTS AND FINDINGS........................................................................................................10CONCLUSION.............................................................................................................................19REFLECTION...............................................................................................................................19RECOMMENDATION.................................................................................................................20APPENDIX...................................................................................................................................21REFERENCES..............................................................................................................................23
PART 1-Research proposalTITLE:'To analyse the advantages of digital technology, especially E-Commerces, on Businessgrowth . A case study on Kingfisher Plc.INTRODUCTIONOverview of the ResearchDigital technologies are electronic systems, resources, devices and tools that store,generate and process information. These tools and technologies includes productivityapplication, online games, multimedia, cloud computing, social media, E-Commerce, mobiledevices and interoperable system (E-Commerce, 2018). All these impacts upon the businessgrowth and development. Beside this, E-Commerce will be the main and effective tool whichhighly effects on success and activities of organisation because such tool assist the organisationto attract large number of customers(Anitha, 2014). E-Commerce will be effective activity ofpurchasing or selling of goods and services over the internet. This tool draws on technologiessuch as electronic funds transfer, mobile commerce, supply chain management, onlinetransaction processing, Internet marketing, electronic data interchange (EDI), automated datacollection systems and inventory management systems. Mostly enterprises are interested onimplementing digitalisation in regards to producing featured and unique products at marketwhich assist in satisfying the wants of customers effectively. Researcher have selectedKingfisher Plc for this specific research project which is a British multinational retailing industrylocated in London, United Kingdom. In order to promote and sell their products at marketplace,company will be use E-commerce technique because it support them to easily introduce featureand quality of goods to the customer easily.Background of the ProjectIn today's era, the main purpose and motive of each and every organisation tries toaccomplish higher success and development through fulfilling the desire of customers.Kingfisher Plc is a British Multinational retailing firm headquartered in UK. It was founded in1982 by Andy Cosslett, Verinique Laury. In the company approximately 74,000 employees thatare work as well as having main purpose to implementing E-Commerce in their businessoperation and activities(Appelbaum, 2013). Thus, with the use of this tool company easily1
advertise their products including home appliances, hardware, home furnishings and gardensupplies & plants. Thus, digitalisation in the company will more effective for its future growthand success as well as also benefit to gain competitive edge within predetermined period of time.In simple word, digital technologies and tools give an accurate guidance to the enterprise toachieve significant growth and progress which develop a better value in reaching at competitiveand strong position(Baird, Jia Hu and Reeve, 2011).As a multinational company Kingfisher Plcis emphasised on implementing E-Commerce in order to attaining their targeted objectiveswithin predetermined time period.Research Aim:It is a planned statement which determine the entire motive and vision of research projectand also give a way to reaching at better and final outcomes. The main aim of this researchproject will be “To analyse the advantages of digital technology, especially E-Commerces, onBusiness success and activities of an organisation. A case study on Kingfisher Plc.”Research Objectives:This is also an essential part of study which is based on research aim. There are someobjectives of research which are shown as under:To find out the necessities and requirement of implementing digital tools on businessactivities of Kingfisher Plc.ToIdentifythe effect of applying digital technologies on increasing the profitability ofcompany.To determine the different sources which are adopted by Kingfisher Plc in order toachieve growth.To ascertain the advantages of E-Commerce on business growth.Research Questions:This part of the research is mainly based on the research objectives which will prepare bythe researcher(Bushra, Ahmad and Naveed, 2011). Beside this some research question which isdetermined as below:What is the necessities and requirement of implementing digital tools on businessactivities of Kingfisher Plc.What are the advantages of E-Commerce on developing innovative goods and services atmarket place.2
What are the different sources which are adopted by Kingfisher Plc in respect to growtheir business operations and activities at large scale.What are the advantages of E-Commerce on business growth.Rational of research:The main purpose of chosen this topic is to identify main advantages of applying E-commerce in business operation and activities(Epstein and Buhovac, 2014). Another motivebehind selecting this topic is to analysis various benefits for promoting new products andservices at marketplace. Beside this, to evaluatedifferent sources which are adopted byKingfisher Plc in regards to grow their operations and activities at large scale.LITERATURE REVIEWThis will known as one of the essential part of research study. It will be effective ingathering accurate amount of the information and data through secondary approach by evaluatingthe views of writers and authors. This will supports in conducting detail and in-depthinvestigation as to developing entire activities of this in an effective manner. This part give aaccurate theoretical framework which will assist in collecting information through secondarymethod. This approach includes books, online sites, journals, etc., all these are help theresearcher to gather accurate data about the research topic.The necessities and requirement of implementing digital tools on business activities ofKingfisher Plc.As per the point of view ofKallunki, Laitinen and Silvola, (2011)digital technology willmore essential and beneficial for company in growth and development. In modern era, most ofthe business are concern on increasing their sales and profit through using effective technologiesand tools. In today's environment, competitions is more high so company will requiredigitalisation in their operations because with the use of this they improve their productivity andperformance. Kingfisher Plc is a British multinational retail industry which has various numberof customers who are emphasised on taking advantages of offered services and products ofbusiness. It is important for Kingfisher Plc to implement E-commerce in regards to offeringvariety of services and products to their potentials and target clients. Effective and accurateimplementation of digital tool are beneficial in completion of business function and operationsystematically. The main necessity and requirement of digitalisation in workplace will bemaximise sales and attract large number of customers easily.3
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