This research project examines the benefits and drawbacks of globalization for businesses, focusing on the case of Waitrose, a British multinational retailer. It analyzes the impact of globalization on Waitrose's business environment, including market development, resource access, and revenue streams. The project also analyzes the challenges faced by Waitrose due to globalization, such as cultural differences, international laws, and communication barriers. The research utilizes both qualitative and quantitative methods to gather data and draw conclusions. Desklib provides past papers and solved assignments for students.