Benefits and Drawbacks of Globalization
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This research project examines the benefits and drawbacks of globalization for businesses, focusing on the case of Waitrose, a British multinational retailer. It analyzes the impact of globalization on Waitrose's business environment, including market development, resource access, and revenue streams. The project also analyzes the challenges faced by Waitrose due to globalization, such as cultural differences, international laws, and communication barriers. The research utilizes both qualitative and quantitative methods to gather data and draw conclusions. Desklib provides past papers and solved assignments for students.
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RESEARCH PROJECT
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Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of research..............................................................................................................1
Background of the Research...................................................................................................1
Rationale of the project..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................7
3.1 Type of Investigation........................................................................................................7
3.2 Research Philosophy........................................................................................................7
3.3 Research Approach...........................................................................................................8
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS.................................................10
CHAPTER 5: RESEARCH OUTCOMES....................................................................................21
5.1 Conclusion......................................................................................................................21
5.2 Recommendation............................................................................................................21
CHAPTER 6: REFLECTIONS AND RECOMMENDATION....................................................22
6.1 Reflection.......................................................................................................................22
6.2 Alternative Research Methodology................................................................................22
REFERENCES..............................................................................................................................23
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of research..............................................................................................................1
Background of the Research...................................................................................................1
Rationale of the project..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................7
3.1 Type of Investigation........................................................................................................7
3.2 Research Philosophy........................................................................................................7
3.3 Research Approach...........................................................................................................8
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS.................................................10
CHAPTER 5: RESEARCH OUTCOMES....................................................................................21
5.1 Conclusion......................................................................................................................21
5.2 Recommendation............................................................................................................21
CHAPTER 6: REFLECTIONS AND RECOMMENDATION....................................................22
6.1 Reflection.......................................................................................................................22
6.2 Alternative Research Methodology................................................................................22
REFERENCES..............................................................................................................................23
Topic: Benefits and drawback of globalisation
CHAPTER 1: INTRODUCTION
TITLE: To determine the benefits and drawbacks of a global business environment. A Case
Study on Waitrose.
Overview of research
Globalisation, itself is a very wide concept and with the change in course of time every
person knows about the concept and how it is providing benefits to an organisation. In simple
words globalisation is defined as a process which provides a great opportunity to companies in
interacting with people, countries and regulatory bodies across the world. Therefore, it can be
said that globalisation has increased the level of competition between companies and along with
this it has provided competitive advancement due to bigger geographic dispersion. There are
main advantage which have been provided by globalisation one of the biggest advantage is that it
promotes a sense of culture awareness amongst individuals. As a result, it provides a chance to
company for including people from different diversified areas this will enable firm in delivering
better services and facilities to its valuable customers (Ferraro and Briody, 2013). Along with
this, globalisation provides a wider areas for expanding its business which ultimately increase
customer's base in stipulated time frame. Present report will include both benefits and drawback
of globalisation and for this, hypothesis will be developed which will be further supported by
literature review. In order to make research appropriate different research methodologies will be
used such as primary and secondary. Therefore, this research will be helpful in evaluating a valid
conclusion about the topic on which research is being done.
Background of the Research
Globalisation is said to be a procedure which after coming to the market area has enabled
company in grabbing opportunities and Forster its business. Therefore, company has got a larger
market area for delivering excellent products to its customers which is helping nation in
enhancing its economy (Voegtlin, Patzer and Scherer, 2012). Waitrose is a British multinational
company of United Kingdom which is dealing in retail sector and since the year it was
established it is providing effective services and faculties. As company is operating its business
in different places so for them this research will be helpful in determining what all are the factors
that must be considered by company so as to sustain in the market for a longer period of time.
1
CHAPTER 1: INTRODUCTION
TITLE: To determine the benefits and drawbacks of a global business environment. A Case
Study on Waitrose.
Overview of research
Globalisation, itself is a very wide concept and with the change in course of time every
person knows about the concept and how it is providing benefits to an organisation. In simple
words globalisation is defined as a process which provides a great opportunity to companies in
interacting with people, countries and regulatory bodies across the world. Therefore, it can be
said that globalisation has increased the level of competition between companies and along with
this it has provided competitive advancement due to bigger geographic dispersion. There are
main advantage which have been provided by globalisation one of the biggest advantage is that it
promotes a sense of culture awareness amongst individuals. As a result, it provides a chance to
company for including people from different diversified areas this will enable firm in delivering
better services and facilities to its valuable customers (Ferraro and Briody, 2013). Along with
this, globalisation provides a wider areas for expanding its business which ultimately increase
customer's base in stipulated time frame. Present report will include both benefits and drawback
of globalisation and for this, hypothesis will be developed which will be further supported by
literature review. In order to make research appropriate different research methodologies will be
used such as primary and secondary. Therefore, this research will be helpful in evaluating a valid
conclusion about the topic on which research is being done.
Background of the Research
Globalisation is said to be a procedure which after coming to the market area has enabled
company in grabbing opportunities and Forster its business. Therefore, company has got a larger
market area for delivering excellent products to its customers which is helping nation in
enhancing its economy (Voegtlin, Patzer and Scherer, 2012). Waitrose is a British multinational
company of United Kingdom which is dealing in retail sector and since the year it was
established it is providing effective services and faculties. As company is operating its business
in different places so for them this research will be helpful in determining what all are the factors
that must be considered by company so as to sustain in the market for a longer period of time.
1
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Global business environment is very much affected by the economy of country because it has a
role of enhancing sales of a company or vice-versa.
Rationale of the project
Present report is being done in order to determine the importance of globalisation and
what all are the factors that are putting an impact on the global business environment (Horner
and et.al., 2018). According to the market area, global business environment is providing with
large number of benefits for example: it is providing a platform where different companies can
come and integrate with various business and can get maximum benefits out of the same
(Wetherly, 2014). Other than this is assisting company in improving its customer's base in a
stipulated time frame. But along with its benefits there are limitations as well like there are
various international laws which can be an issue for companies to follow. Thus, major motive
behind selecting this research topic is to identify major benefits as well as drawback related to
globalisation. Therefore, significance of this research is to determine what measures can be taken
for eradicating problems.
Research Aims:
This is a crucial element of an entire research because objectives are based on aims which
resultant in evaluating a valid conclusion. Therefore, research aim of this project is “To
determine the benefits and drawbacks of a global business environment. A Case Study on
Waitrose.”
Research objectives:
To determine the concept of globalisation.
To determine the benefits and drawback of global business environment on Waitrose for
expanding its business activities.
To analyse major challenges which can be faced by Waitrose while expanding its
business activities.
Research Questions:
What is the concept of globalisation?
What are the benefits and drawback of global business environment on Waitrose for
expanding its business activities?
What kind of challenges that can be faced by Waitrose for expanding its business
activities?
2
role of enhancing sales of a company or vice-versa.
Rationale of the project
Present report is being done in order to determine the importance of globalisation and
what all are the factors that are putting an impact on the global business environment (Horner
and et.al., 2018). According to the market area, global business environment is providing with
large number of benefits for example: it is providing a platform where different companies can
come and integrate with various business and can get maximum benefits out of the same
(Wetherly, 2014). Other than this is assisting company in improving its customer's base in a
stipulated time frame. But along with its benefits there are limitations as well like there are
various international laws which can be an issue for companies to follow. Thus, major motive
behind selecting this research topic is to identify major benefits as well as drawback related to
globalisation. Therefore, significance of this research is to determine what measures can be taken
for eradicating problems.
Research Aims:
This is a crucial element of an entire research because objectives are based on aims which
resultant in evaluating a valid conclusion. Therefore, research aim of this project is “To
determine the benefits and drawbacks of a global business environment. A Case Study on
Waitrose.”
Research objectives:
To determine the concept of globalisation.
To determine the benefits and drawback of global business environment on Waitrose for
expanding its business activities.
To analyse major challenges which can be faced by Waitrose while expanding its
business activities.
Research Questions:
What is the concept of globalisation?
What are the benefits and drawback of global business environment on Waitrose for
expanding its business activities?
What kind of challenges that can be faced by Waitrose for expanding its business
activities?
2
CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to the viewpoint of Briscoe, Tarique and Schuler, (2012) it is stated that
globalisation is being used by every individual because it is associated with various tasks. It is
providing an impact on activities of business operations. Globalisation, is a very wide concept as
it includes varies perspectives. In simple term globalisation is a process which secures socio-
economic integration with the help of which free flow of goods, services, information and
knowledge across all boundaries. With the help of globalisation company has enabled
themselves in expanding its business across the globe which facilitate better economic linkage
between countries and companies who are working within. Therefore, it can be said that because
of globalisation exchange of ideas, resources, raw materials and technologies has become more
easier. For instance: firm can established new and latest technologies that can provide effective
results to organisation. In relation with businesses, globalisation itself constitutes three channels
that helps in performing its activities in a proper manner (Intriligator, 2017). First is trading of
products, exchange of capital and lastly free flow of income.
Therefore, globalisation is not a new concept, earlier traders use to travel vast distance so
as to have benefits. Later gradually, in 19th century with the coming of Industrial revolution
globalisation has brought advances in communication and transportation. For example: in order
to communicate with one another people use telegram it was the only source of communication.
But with the change in course of time and advancement in technologies interacting with people
has become easier.
Thus, globalisation has totally changed the scenario of business because company can
now easily get the raw material in quick time and at cheap cost as well. As a result, it is helping
firm in delivering excellent services and facilities to its valuable customers. This is enabling
company in improving market share, sales and profitability of the organisation. Major advantage
of globalisation which is being enjoyed by company is access of latest tools and technologies. It
is assisting company in delivering better and effective services to its customers.
Henceforth, globalisation is not a new concept as it has assisted company in trading in
different parts of the world removing geographical boundaries (Zajda, 2015). Along with this, it
has provided companies with a new space to technologies.
3
Concept of globalisation
According to the viewpoint of Briscoe, Tarique and Schuler, (2012) it is stated that
globalisation is being used by every individual because it is associated with various tasks. It is
providing an impact on activities of business operations. Globalisation, is a very wide concept as
it includes varies perspectives. In simple term globalisation is a process which secures socio-
economic integration with the help of which free flow of goods, services, information and
knowledge across all boundaries. With the help of globalisation company has enabled
themselves in expanding its business across the globe which facilitate better economic linkage
between countries and companies who are working within. Therefore, it can be said that because
of globalisation exchange of ideas, resources, raw materials and technologies has become more
easier. For instance: firm can established new and latest technologies that can provide effective
results to organisation. In relation with businesses, globalisation itself constitutes three channels
that helps in performing its activities in a proper manner (Intriligator, 2017). First is trading of
products, exchange of capital and lastly free flow of income.
Therefore, globalisation is not a new concept, earlier traders use to travel vast distance so
as to have benefits. Later gradually, in 19th century with the coming of Industrial revolution
globalisation has brought advances in communication and transportation. For example: in order
to communicate with one another people use telegram it was the only source of communication.
But with the change in course of time and advancement in technologies interacting with people
has become easier.
Thus, globalisation has totally changed the scenario of business because company can
now easily get the raw material in quick time and at cheap cost as well. As a result, it is helping
firm in delivering excellent services and facilities to its valuable customers. This is enabling
company in improving market share, sales and profitability of the organisation. Major advantage
of globalisation which is being enjoyed by company is access of latest tools and technologies. It
is assisting company in delivering better and effective services to its customers.
Henceforth, globalisation is not a new concept as it has assisted company in trading in
different parts of the world removing geographical boundaries (Zajda, 2015). Along with this, it
has provided companies with a new space to technologies.
3
Benefits and drawback of global business environment on Waitrose for expanding its business
activities
Global business environment shows the reality of business how they are performing at
international market. It is basically considered as an integrated environment where large number
of companies gets an opportunity of sharing their views and thoughts. Along with this, global
business environment has provided technological advancement to companies which is enabling
them in gaining competitive advancement (Cavusgil and Knight, 2015). Therefore, to understand
this more in an effective manner some of the benefits and drawbacks are explained below which
are related to global business environment.
Benefits:
Market development: Globalisation provides company with an opportunity of catching
up with different countries with the help of increased manufacturing, diversification,
improvement and economic expansion. Therefore, globalisation provides a greater chance to
companies for developing its market with the help of resources available (Yawar and Seuring,
2017). For example: if Waitrose is given with appropriate resources and raw materials than
company will be able to provide better results. Henceforth, it will work as a benefit for Waitrose
and further can assist company in providing better services.
Proper resources and supplies: Globalisation has bough every element into a shell
because of which company can easily have an access to resources that are available. These
resources plays a crucial role for companies in proving better services because without this firm
cannot gain competitive benefits. With the help of effective suppliers company enable
themselves in forming strategic alliances through out the globe so that better results and
outcomes can be achieved (Khilji, 2012). Thus, in relation with Waitrose, in order to gain
benefits they must consider those places from where company can get raw materials so as to
make finished goods.
More revenue streams: With the increase in sales company is more intended to enhance
its revenue and for this it is important that firm have sufficient resources that are required for
manufacturing final product which can be delivered to its end customers. For example: With the
establishment of more and more companies in different locations company can increase its
revenues and market share. As a result, it will aid company in improving its customer's base.
4
activities
Global business environment shows the reality of business how they are performing at
international market. It is basically considered as an integrated environment where large number
of companies gets an opportunity of sharing their views and thoughts. Along with this, global
business environment has provided technological advancement to companies which is enabling
them in gaining competitive advancement (Cavusgil and Knight, 2015). Therefore, to understand
this more in an effective manner some of the benefits and drawbacks are explained below which
are related to global business environment.
Benefits:
Market development: Globalisation provides company with an opportunity of catching
up with different countries with the help of increased manufacturing, diversification,
improvement and economic expansion. Therefore, globalisation provides a greater chance to
companies for developing its market with the help of resources available (Yawar and Seuring,
2017). For example: if Waitrose is given with appropriate resources and raw materials than
company will be able to provide better results. Henceforth, it will work as a benefit for Waitrose
and further can assist company in providing better services.
Proper resources and supplies: Globalisation has bough every element into a shell
because of which company can easily have an access to resources that are available. These
resources plays a crucial role for companies in proving better services because without this firm
cannot gain competitive benefits. With the help of effective suppliers company enable
themselves in forming strategic alliances through out the globe so that better results and
outcomes can be achieved (Khilji, 2012). Thus, in relation with Waitrose, in order to gain
benefits they must consider those places from where company can get raw materials so as to
make finished goods.
More revenue streams: With the increase in sales company is more intended to enhance
its revenue and for this it is important that firm have sufficient resources that are required for
manufacturing final product which can be delivered to its end customers. For example: With the
establishment of more and more companies in different locations company can increase its
revenues and market share. As a result, it will aid company in improving its customer's base.
4
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Drawbacks:
Language and culture: It is determined as one of the major drawback for a company
when they are intended to establish its business in different locations. Because there might be a
possibility that employees had to learn new languages and had to follow norms and regulations.
For instance: Waitrose is opening its business in South Africa where culture is totally different
(Alsamawi and et.al., 2017). Thus, in their initial years company can face issue in interacting
with customers and other stakeholders which can further have an impact on company's sales and
profitability.
International Laws: Every country have their own laws and regulations which are
important to be followed by companies so that company doesn't face any kind of issues while
operating its business. Therefore, for the managers of Waitrose, it will be difficult to
communicate all the norms and regulations to its employees so that action plan can be deliver in
a better manner.
Major challenges which can be faced by Waitrose while expanding its business activities
Globalisation provides greater opportunities to companies but along with the benefits
there are some challenges as well which can hinder business operations because reaching to
maximum number of people at a time is not possible (Johns and et.al., 2015). Therefore, to
understand major challenges that can be faced by Waitrose while expanding its business are
mentioned below:
Physical Distance: In this current scenario where internet has boomed the process of
business activities but it cannot match the physical appearance of an individual for talking. This
creates the physical distance which becomes one of the prime issues for companies while
delivering the best suitable services and facilities (Prajogo, 2016).
Unfamiliar Cultures: Waitrose is a British Multinational company so there might be a
possibility that they includes employees who are from different culture. This can sometimes
resultant in clashes in opinions. As a result, it can put an impact on the operations of company
because of which sales and profitability can get affected.
Organisational Communication: This is an effective process which is used by company
for interacting with various firms so that trading system can be done in an effective manner.
5
Language and culture: It is determined as one of the major drawback for a company
when they are intended to establish its business in different locations. Because there might be a
possibility that employees had to learn new languages and had to follow norms and regulations.
For instance: Waitrose is opening its business in South Africa where culture is totally different
(Alsamawi and et.al., 2017). Thus, in their initial years company can face issue in interacting
with customers and other stakeholders which can further have an impact on company's sales and
profitability.
International Laws: Every country have their own laws and regulations which are
important to be followed by companies so that company doesn't face any kind of issues while
operating its business. Therefore, for the managers of Waitrose, it will be difficult to
communicate all the norms and regulations to its employees so that action plan can be deliver in
a better manner.
Major challenges which can be faced by Waitrose while expanding its business activities
Globalisation provides greater opportunities to companies but along with the benefits
there are some challenges as well which can hinder business operations because reaching to
maximum number of people at a time is not possible (Johns and et.al., 2015). Therefore, to
understand major challenges that can be faced by Waitrose while expanding its business are
mentioned below:
Physical Distance: In this current scenario where internet has boomed the process of
business activities but it cannot match the physical appearance of an individual for talking. This
creates the physical distance which becomes one of the prime issues for companies while
delivering the best suitable services and facilities (Prajogo, 2016).
Unfamiliar Cultures: Waitrose is a British Multinational company so there might be a
possibility that they includes employees who are from different culture. This can sometimes
resultant in clashes in opinions. As a result, it can put an impact on the operations of company
because of which sales and profitability can get affected.
Organisational Communication: This is an effective process which is used by company
for interacting with various firms so that trading system can be done in an effective manner.
5
Therefore, this can come up as a challenge for an organisation as they have to set effective
system which can cost higher while expanding its business at international level.
Foreign laws and regulations: Along with proper establishment of company in different
location it is also important that they follow rules and regulations that are formulated by these
nations (Touboulic and Walker, 2015). But following laws like tax implications, trading laws,
legal requirement so as to run business successfully can sometimes becomes a challenge. As
company may face losses because of change in revenue system and tax charges.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is a systematic process with the help of which researcher intend to
do the research in an effective manner. Research methodology itself includes various kinds of
factors that can further help in doing future action (Bresler and Stake, 2017). Therefore, elements
that are included in research methodology are explained below for better understanding:
3.1 Type of Investigation
In order to take research into right direction researcher choose different types of
investigation that are exploratory in nature. Therefore, it is generally divided into two segments
which are qualitative and quantitative method (Daim and et. al., 2012).
Qualitative method: It is a scientific method in which information are basically collected
with the help of open-ended and conversational communication. Thus, it is a theoretical based
method which provides in-depth knowledge to researcher regarding a specific topic.
Quantitative method: This is a method with the help of which relationship between two
variables are determined. It is a type of structured research instrument that helps in gathering
data and information that are in numerical form.
Therefore, in relation with types of investigation, researcher is using qualitative method
which will assist investigator in breaking down of complex problem into meaningful inferences.
Thus, this will make research more reliable and understandable in nature.
3.2 Research Philosophy
This is related with source form where information is collected, nature and development
of knowledge. Thus, choosing an effective research philosophy plays a crucial role as entire
research depends upon this. Furthermore, research philosophy is classified into two categories
and these are interpretivism and positivism (Ali and Amin, 2014).
6
system which can cost higher while expanding its business at international level.
Foreign laws and regulations: Along with proper establishment of company in different
location it is also important that they follow rules and regulations that are formulated by these
nations (Touboulic and Walker, 2015). But following laws like tax implications, trading laws,
legal requirement so as to run business successfully can sometimes becomes a challenge. As
company may face losses because of change in revenue system and tax charges.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is a systematic process with the help of which researcher intend to
do the research in an effective manner. Research methodology itself includes various kinds of
factors that can further help in doing future action (Bresler and Stake, 2017). Therefore, elements
that are included in research methodology are explained below for better understanding:
3.1 Type of Investigation
In order to take research into right direction researcher choose different types of
investigation that are exploratory in nature. Therefore, it is generally divided into two segments
which are qualitative and quantitative method (Daim and et. al., 2012).
Qualitative method: It is a scientific method in which information are basically collected
with the help of open-ended and conversational communication. Thus, it is a theoretical based
method which provides in-depth knowledge to researcher regarding a specific topic.
Quantitative method: This is a method with the help of which relationship between two
variables are determined. It is a type of structured research instrument that helps in gathering
data and information that are in numerical form.
Therefore, in relation with types of investigation, researcher is using qualitative method
which will assist investigator in breaking down of complex problem into meaningful inferences.
Thus, this will make research more reliable and understandable in nature.
3.2 Research Philosophy
This is related with source form where information is collected, nature and development
of knowledge. Thus, choosing an effective research philosophy plays a crucial role as entire
research depends upon this. Furthermore, research philosophy is classified into two categories
and these are interpretivism and positivism (Ali and Amin, 2014).
6
Interpretivism: In this researchers basically interpret different component of study that
integrates human nature or interest towards a topic (Fletcher, 2017). Therefore, interpretivism is
related with position of idealism which is used to have a valid conclusion.
Positivism: This research philosophy is generally based on factual knowledge which is
obtained through observation. Positivism is depends upon quantifiable observation which further
aid in doing statistical analysis.
In order to do this research, researcher will use interpretivism which moreover help them
in taking out proper evaluation and discussion.
3.3 Research Approach
It is determined as a plan and a process that includes certain steps of collecting data,
analysing and making interpretations as well. Therefore, research approach provides an effective
direction for analysing data and information. This has two components one is inductive and the
other one is deductive both are explained below for better understanding:
Inductive research approach: This is an approach that starts with an observation and it is
used for making a untested conclusion (Kim, Suresh and Kocabasoglu-Hillmer, 2013). Inductive
research approach is related with qualitative approach that helps in evaluating better outcomes
and results.
Deductive research approach: It is generally based on developing a hypothesis which
depends upon an existing theory. Therefore, it is used for getting an appropriate conclusion from
propositions.
Henceforth, for doing this research, researcher will use inductive approach as it will
provide quantified results that can be further approached for effective results.
3.4 Data collection
It is one of the important component which must be considered by a researcher so that
research is being conducted in an effective manner. Data collection method is of two types one is
primary and the other one is secondary. For better understanding both of them are explained
below:
Primary method of data collection: This is an effective method in which information are
collected for the first hand sources with the help of surveys, observations and experimentation.
7
integrates human nature or interest towards a topic (Fletcher, 2017). Therefore, interpretivism is
related with position of idealism which is used to have a valid conclusion.
Positivism: This research philosophy is generally based on factual knowledge which is
obtained through observation. Positivism is depends upon quantifiable observation which further
aid in doing statistical analysis.
In order to do this research, researcher will use interpretivism which moreover help them
in taking out proper evaluation and discussion.
3.3 Research Approach
It is determined as a plan and a process that includes certain steps of collecting data,
analysing and making interpretations as well. Therefore, research approach provides an effective
direction for analysing data and information. This has two components one is inductive and the
other one is deductive both are explained below for better understanding:
Inductive research approach: This is an approach that starts with an observation and it is
used for making a untested conclusion (Kim, Suresh and Kocabasoglu-Hillmer, 2013). Inductive
research approach is related with qualitative approach that helps in evaluating better outcomes
and results.
Deductive research approach: It is generally based on developing a hypothesis which
depends upon an existing theory. Therefore, it is used for getting an appropriate conclusion from
propositions.
Henceforth, for doing this research, researcher will use inductive approach as it will
provide quantified results that can be further approached for effective results.
3.4 Data collection
It is one of the important component which must be considered by a researcher so that
research is being conducted in an effective manner. Data collection method is of two types one is
primary and the other one is secondary. For better understanding both of them are explained
below:
Primary method of data collection: This is an effective method in which information are
collected for the first hand sources with the help of surveys, observations and experimentation.
7
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Data that are gathered are fresh because of which it provides an authentic results and outcomes.
Furthermore, researcher in order to do the same take help from questionnaire or observe things.
Secondary method of data collection: This is considered as a another method through
which data and information are collected (Liu, 2013). Content that are gathered are taken from
different sources like books, journals magazines etc., therefore, secondary method of data
collection assist researcher for having better understanding regarding the specific topic.
In order to do this research, both primary and secondary method of data collection will be
use. This will enable researcher in having proper information for taking out a valid conclusion
and result.
3.5 Sampling
Sampling is a process which is used for statistical analysis. In this, predetermined number
of observations are considered which is from a large number of population. Furthermore, it is
classified into two categories i.e. random sampling and systematic sampling. Thus, in order to do
this research 40 respondents will be taken and this is will be done through the process of random
sampling.
3.6 Timeline
Research includes a variety of steps or stages which further assist in doing research in a
systematic manner. Whatever research is being conducted it is effective when it is completed in a
stipulated time frame. Therefore, in order to the same researcher can taken help of Gantt Chart as
it will aid in performing the task in an effective manner.
8
Furthermore, researcher in order to do the same take help from questionnaire or observe things.
Secondary method of data collection: This is considered as a another method through
which data and information are collected (Liu, 2013). Content that are gathered are taken from
different sources like books, journals magazines etc., therefore, secondary method of data
collection assist researcher for having better understanding regarding the specific topic.
In order to do this research, both primary and secondary method of data collection will be
use. This will enable researcher in having proper information for taking out a valid conclusion
and result.
3.5 Sampling
Sampling is a process which is used for statistical analysis. In this, predetermined number
of observations are considered which is from a large number of population. Furthermore, it is
classified into two categories i.e. random sampling and systematic sampling. Thus, in order to do
this research 40 respondents will be taken and this is will be done through the process of random
sampling.
3.6 Timeline
Research includes a variety of steps or stages which further assist in doing research in a
systematic manner. Whatever research is being conducted it is effective when it is completed in a
stipulated time frame. Therefore, in order to the same researcher can taken help of Gantt Chart as
it will aid in performing the task in an effective manner.
8
9
10
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Questionnaire
Q1) Are you aware about the concept of globalization?
a) Yes
b) No
Q2) Do you think that operating in an global business environment is important for any
kind of organization?
a) Yes
b) No
Q3) What are the major benefits which can be gained by Waitrose by operate at global
environment?
a) Improvement in financial performance
b) Better risk management
c) Enhanced reputation
Q4) What are the issues which company face while carry out business activities at
international level?
a) Uncertainty
b) Rules and regulations
c) Risk management
Q5) As per your concern, Do you think that Waitrose require to expand its operations in
more areas at international level?
a) Yes
b) No
Q6) What are the most important resources which company should have to operate
efficiently at global level?
a) Human resources
b) Technical resources
c) Funds
Q7) What are the major factors that should be consider by Waitrose before expanding its
11
Questionnaire
Q1) Are you aware about the concept of globalization?
a) Yes
b) No
Q2) Do you think that operating in an global business environment is important for any
kind of organization?
a) Yes
b) No
Q3) What are the major benefits which can be gained by Waitrose by operate at global
environment?
a) Improvement in financial performance
b) Better risk management
c) Enhanced reputation
Q4) What are the issues which company face while carry out business activities at
international level?
a) Uncertainty
b) Rules and regulations
c) Risk management
Q5) As per your concern, Do you think that Waitrose require to expand its operations in
more areas at international level?
a) Yes
b) No
Q6) What are the most important resources which company should have to operate
efficiently at global level?
a) Human resources
b) Technical resources
c) Funds
Q7) What are the major factors that should be consider by Waitrose before expanding its
11
business activities in other counties?
a) Culture
b) Legal barriers
c) Budget
Q8) What are the various strategies which could be employ by Waitrose to expand it
activities at global level?
a) Direct exporting
b) Joint Ventures
c) Licensing
Q9) What measures could be taken by company to deal with the negative impact of
globalization on business activities?
a) Market analysis
b) Management of business resources
Q10) Any recommendation for Waitrose related with expansion of business activities at
global level.
12
a) Culture
b) Legal barriers
c) Budget
Q8) What are the various strategies which could be employ by Waitrose to expand it
activities at global level?
a) Direct exporting
b) Joint Ventures
c) Licensing
Q9) What measures could be taken by company to deal with the negative impact of
globalization on business activities?
a) Market analysis
b) Management of business resources
Q10) Any recommendation for Waitrose related with expansion of business activities at
global level.
12
Theme 1: Aware about globalisation
Q1) Are you aware about the concept of globalization? Frequency
a) Yes 37
b) No 3
Interpretation: Globalisation is a process by which national and international
organisations collaborates and they work together for better financial outcomes. This helps to
build any nation's economy and well being. This is an integration of national and foreign
companies through global trade, communication, immigration. As per the above specified graph,
it has been analysed that out of 40 respondents, 37 were aware about the concept of globalisation
as they are concerned about global expansion of business. They keep updating themselves about
how they can make their business more profitable. The remaining 3 respondents were not having
much knowledge of this concept. Maybe they were not exposed to happenings and innovations
going across the world.
13
a) Yes b) No
0
5
10
15
20
25
30
35
40
Column B
Q1) Are you aware about the concept of globalization? Frequency
a) Yes 37
b) No 3
Interpretation: Globalisation is a process by which national and international
organisations collaborates and they work together for better financial outcomes. This helps to
build any nation's economy and well being. This is an integration of national and foreign
companies through global trade, communication, immigration. As per the above specified graph,
it has been analysed that out of 40 respondents, 37 were aware about the concept of globalisation
as they are concerned about global expansion of business. They keep updating themselves about
how they can make their business more profitable. The remaining 3 respondents were not having
much knowledge of this concept. Maybe they were not exposed to happenings and innovations
going across the world.
13
a) Yes b) No
0
5
10
15
20
25
30
35
40
Column B
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Theme 2: Is it important to work in global business environment
Q2) Do you think that operating in an global business
environment is important for any kind of organization?
Frequency
a) Yes 35
b) No 5
Interpretation: For any organisation being in global business is beneficial. It helps the
organisation to develop strategies and opportunities. Entering into business in other countries is
risky but if it succeed in sustaining there it is profitable. Due to this economy of countries also
get benefited. From the above mentioned graph, it is interpreted that 35 respondents think that
operating in a global business environment is important for any kind of organisation. The reason
being people know globalisation will provide great scope for business expansion and profit. It
will help to increase the market segment for any company's products or service. On the other
hand there were 5 respondents who thinks global business is risky so they disagreed.
14
a) Yes b) No
0
5
10
15
20
25
30
35
Column B
Q2) Do you think that operating in an global business
environment is important for any kind of organization?
Frequency
a) Yes 35
b) No 5
Interpretation: For any organisation being in global business is beneficial. It helps the
organisation to develop strategies and opportunities. Entering into business in other countries is
risky but if it succeed in sustaining there it is profitable. Due to this economy of countries also
get benefited. From the above mentioned graph, it is interpreted that 35 respondents think that
operating in a global business environment is important for any kind of organisation. The reason
being people know globalisation will provide great scope for business expansion and profit. It
will help to increase the market segment for any company's products or service. On the other
hand there were 5 respondents who thinks global business is risky so they disagreed.
14
a) Yes b) No
0
5
10
15
20
25
30
35
Column B
Theme 3: Major benefits which can be gained
Q3) What are the major benefits which can be gained by
Waitrose by operate at global environment?
Frequency
a) Improvement in financial performance 22
b) Better risk management 10
c) Enhanced reputation 8
Interpretation: Waitrose is a successful British supermarket chain. When it will operate
at global level there will be issues which it will have to face. Starting business in any other
country is a risky task. As Waitrose is a trustworthy brand in British it will not face problem in
entering new country. The task is to fulfil the needs of customer of other countries. From the
above graph representation, 22 respondents says that the major benefit to Waitrose by operating
at global level is improvement in financial performance. This is very obvious as Waitrose never
failed in providing good service to its customers. 10 respondents says that it will help the
organisation to have better control over risk. Operating in global environment enhances
reputation of any company and hence 8 respondents says that it will enhance company's
reputation.
15
a) Improvement in financial
performance
b) Better risk management
c) Enhanced reputation
Q3) What are the major benefits which can be gained by
Waitrose by operate at global environment?
Frequency
a) Improvement in financial performance 22
b) Better risk management 10
c) Enhanced reputation 8
Interpretation: Waitrose is a successful British supermarket chain. When it will operate
at global level there will be issues which it will have to face. Starting business in any other
country is a risky task. As Waitrose is a trustworthy brand in British it will not face problem in
entering new country. The task is to fulfil the needs of customer of other countries. From the
above graph representation, 22 respondents says that the major benefit to Waitrose by operating
at global level is improvement in financial performance. This is very obvious as Waitrose never
failed in providing good service to its customers. 10 respondents says that it will help the
organisation to have better control over risk. Operating in global environment enhances
reputation of any company and hence 8 respondents says that it will enhance company's
reputation.
15
a) Improvement in financial
performance
b) Better risk management
c) Enhanced reputation
Theme 4: Issues that can be faced by company
Q4) What are the issues which company face while carry out
business activities at international level?
Frequency
a) Uncertainty 24
b) Rules and regulations 10
c) Risk management 6
Interpretation: While operating business there can be many issues which can be faced by
companies in order to carry out business activities effectively. Thus, with the help of this pie
chart, it can be understood that 24 respondents out of 40 as they have chosen the option “a”,
because they believe that uncertainty can create problem in performing business activities.
Whereas, other 10 respondents think that rules and regulations formulated by different
authorities can hinder the performance of Waitrose. According to other 6 respondents they
believe that risk management which can be faced by company while doing their business in an
effective manner.
16
a) Uncertainty
b) Rules and regulations
c) Risk management
Q4) What are the issues which company face while carry out
business activities at international level?
Frequency
a) Uncertainty 24
b) Rules and regulations 10
c) Risk management 6
Interpretation: While operating business there can be many issues which can be faced by
companies in order to carry out business activities effectively. Thus, with the help of this pie
chart, it can be understood that 24 respondents out of 40 as they have chosen the option “a”,
because they believe that uncertainty can create problem in performing business activities.
Whereas, other 10 respondents think that rules and regulations formulated by different
authorities can hinder the performance of Waitrose. According to other 6 respondents they
believe that risk management which can be faced by company while doing their business in an
effective manner.
16
a) Uncertainty
b) Rules and regulations
c) Risk management
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Theme 5: Needs to expand its business
Q5) As per your concern, do you think that Waitrose require
to expand its operations in more areas at international level?
Frequency
a) Yes 32
b) No 8
Interpretation: Waitrose is a British supermarket company which has a largest chain of
food retail sector from their self employed. Therefore it require to increase their more product
and productivity globally so it will attract customers level in many countries. As per the above
graph 32 out of 40 respondents are agreed with the expansion market of waitrose and 8 out of 40
respondents are disagree because they are satisfied with their organic product & supply chain of
market. As a result some customers are not aware about waitrose products so it should increase
lot of trust in their customer and also increase their production with good material.
17
a) Yes b) No
0
5
10
15
20
25
30
35
Column B
Q5) As per your concern, do you think that Waitrose require
to expand its operations in more areas at international level?
Frequency
a) Yes 32
b) No 8
Interpretation: Waitrose is a British supermarket company which has a largest chain of
food retail sector from their self employed. Therefore it require to increase their more product
and productivity globally so it will attract customers level in many countries. As per the above
graph 32 out of 40 respondents are agreed with the expansion market of waitrose and 8 out of 40
respondents are disagree because they are satisfied with their organic product & supply chain of
market. As a result some customers are not aware about waitrose products so it should increase
lot of trust in their customer and also increase their production with good material.
17
a) Yes b) No
0
5
10
15
20
25
30
35
Column B
Theme 6: Crucial resources required by company
Q6) What are the most important resources which company
should have to operate efficiently at global level?
Frequency
a) Human resources 24
b) Technical resources 10
c) Funds 6
Interpretation: Their are lot of resources by Waitrose but company should use human
resource approach to satisfy their customers needs also increase production of their product.
Through the representative above graph 24 out of 40 respondents are agreed with human
resource and 10 out of 40 respondents are agreed with technical resources but only 6 out of 40
respondents are agreed with funds, This problem may occur when consumers are not able to
purchase something and prices are very high, so company uses human resource approach at
global level for huge number of customers and brand loyalty towards peoples.
18
a) Human resources
b) Technical resources
c) Funds
Q6) What are the most important resources which company
should have to operate efficiently at global level?
Frequency
a) Human resources 24
b) Technical resources 10
c) Funds 6
Interpretation: Their are lot of resources by Waitrose but company should use human
resource approach to satisfy their customers needs also increase production of their product.
Through the representative above graph 24 out of 40 respondents are agreed with human
resource and 10 out of 40 respondents are agreed with technical resources but only 6 out of 40
respondents are agreed with funds, This problem may occur when consumers are not able to
purchase something and prices are very high, so company uses human resource approach at
global level for huge number of customers and brand loyalty towards peoples.
18
a) Human resources
b) Technical resources
c) Funds
Theme 7: Major factors require to be consider for expanding business
Q7) What are the major factors that should be consider by
Waitrose before expanding its business activities in other
counties?
Frequency
a) Culture 18
b) Legal barriers 10
c) Budget 12
Interpretation: There are some factors where company should focus before expending
their business performance in other countries. So waitrose should develop their more food supply
chains, more and more grocery markets according to the customer demand. According to the
above graph 18 out of 40 respondents are agreed with culture and 10 out of 40 peoples are agree
with waitrose legal barriers and 12 out of 40 respondents agreed with company's budget. So
waitrose has to increase brand loyalty towards customers also have idea about country's culture,
legal barriers and budget which depends on the customer basis. Therefore waitrose should
expend their business in other countries.
19
a) Culture
b) Legal barriers
c) Budget
Q7) What are the major factors that should be consider by
Waitrose before expanding its business activities in other
counties?
Frequency
a) Culture 18
b) Legal barriers 10
c) Budget 12
Interpretation: There are some factors where company should focus before expending
their business performance in other countries. So waitrose should develop their more food supply
chains, more and more grocery markets according to the customer demand. According to the
above graph 18 out of 40 respondents are agreed with culture and 10 out of 40 peoples are agree
with waitrose legal barriers and 12 out of 40 respondents agreed with company's budget. So
waitrose has to increase brand loyalty towards customers also have idea about country's culture,
legal barriers and budget which depends on the customer basis. Therefore waitrose should
expend their business in other countries.
19
a) Culture
b) Legal barriers
c) Budget
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Theme 8: Different strategies for expanding its business at global level
Q8) What are the various strategies which could be employ by
Waitrose to expand it activities at global level?
Frequency
a) Direct exporting 25
b) Joint Ventures 5
c) Licensing 10
Interpretation: If employee by Waitrose want to expand their business globally than they
need to follow various strategies like Direct exporting which very useful for company where
producer and supplier sells their product directly in market. Next strategy is Joint ventures which
is created by two or more parties which shared return & risk and ownership through this strategy
employee can expand their activities globally. Licensing is also very important strategy which
one company gives another company to permission of manufactures product on the specified
payment. On the basis of strategies 25 out of 40 respondents are agreed with direct exporting, 5
out of 40 peoples are agreed with joint ventures and 10 out of 40 people are satisfied with the
term of licensing.
20
a) Direct exporting
b) Joint Ventures
c) Licensing
Q8) What are the various strategies which could be employ by
Waitrose to expand it activities at global level?
Frequency
a) Direct exporting 25
b) Joint Ventures 5
c) Licensing 10
Interpretation: If employee by Waitrose want to expand their business globally than they
need to follow various strategies like Direct exporting which very useful for company where
producer and supplier sells their product directly in market. Next strategy is Joint ventures which
is created by two or more parties which shared return & risk and ownership through this strategy
employee can expand their activities globally. Licensing is also very important strategy which
one company gives another company to permission of manufactures product on the specified
payment. On the basis of strategies 25 out of 40 respondents are agreed with direct exporting, 5
out of 40 peoples are agreed with joint ventures and 10 out of 40 people are satisfied with the
term of licensing.
20
a) Direct exporting
b) Joint Ventures
c) Licensing
Theme 9: Measures needs to be taken for dealing with negative impact
Q9) What measures could be taken by company to deal
with the negative impact of globalization on business
activities?
Frequency
a) Market analysis 30
b) Management of business resources 10
Interpretation: Globalisation has impacted business in different forms it is negative as
well as positive. But to run its business it is important that company deal with all these aspects so
that better outcomes can be gained. Therefore, with the help of the above mentioned graph it can
be understood that 30 out of 40 respondents have chosen option “a”, which means according to
them market analysis is the factor on which company must focus so that from this issue company
can get through easily. Whereas, other 10 respondents think that management of business is the
important component that needs to be undertaken so that issues can be resolved.
21
a) Market analysis
b) Management of business resources
0
5
10
15
20
25
30
Column B
Q9) What measures could be taken by company to deal
with the negative impact of globalization on business
activities?
Frequency
a) Market analysis 30
b) Management of business resources 10
Interpretation: Globalisation has impacted business in different forms it is negative as
well as positive. But to run its business it is important that company deal with all these aspects so
that better outcomes can be gained. Therefore, with the help of the above mentioned graph it can
be understood that 30 out of 40 respondents have chosen option “a”, which means according to
them market analysis is the factor on which company must focus so that from this issue company
can get through easily. Whereas, other 10 respondents think that management of business is the
important component that needs to be undertaken so that issues can be resolved.
21
a) Market analysis
b) Management of business resources
0
5
10
15
20
25
30
Column B
CHAPTER 5: RESEARCH OUTCOMES
5.1 Conclusion
Globalisation is a very wide concept and after coming on to existence it has provided
company with large number of benefits. Trade has become easier, firm can now easily
communicate with different firms so as to gain maximum benefits. Therefore, with the help of
this assignment it has been concluded that globalisation plays a crucial role in global business
environment. Therefore, in terms of Waitrose, company has gained maximum benefits through
globalisation. It has increased the sales and profitability of company because of which have
improved their brand image in front of their customers. Along with this, there are some factors
and elements that are to be considered while expanding its business. Although globalisation
provides benefits to company but there are some limitations as well which can hinder business
activities. Therefore, with the help of this assignment it has been understood that factors such as
market analysis and management of resources are important to be considered so that better
outcomes can be gained. Thus, company must focus on these factors so that firm can operate its
business in an effective manner.
5.2 Recommendation
With the help of the above research it can be recommended that globalisation has played
a crucial role in giving major advantage to companies Thus, in order to increase sales and
profitability company can incorporate latest tools and technologies which can provide better
results and outcomes. Other than this, Marks and Spencer can improve its workforce who can
work and perform their activities. This will enable them in providing competitive advancement
to organisation in a stipulated time frame. Along with this, it has been recommended to the
company that firm should monitor the performance of employees so that managers can
understand about what kind of training should be provided in order to get best out of employees.
As a result, it will aid company in becoming one of the best companies amongst others.
22
5.1 Conclusion
Globalisation is a very wide concept and after coming on to existence it has provided
company with large number of benefits. Trade has become easier, firm can now easily
communicate with different firms so as to gain maximum benefits. Therefore, with the help of
this assignment it has been concluded that globalisation plays a crucial role in global business
environment. Therefore, in terms of Waitrose, company has gained maximum benefits through
globalisation. It has increased the sales and profitability of company because of which have
improved their brand image in front of their customers. Along with this, there are some factors
and elements that are to be considered while expanding its business. Although globalisation
provides benefits to company but there are some limitations as well which can hinder business
activities. Therefore, with the help of this assignment it has been understood that factors such as
market analysis and management of resources are important to be considered so that better
outcomes can be gained. Thus, company must focus on these factors so that firm can operate its
business in an effective manner.
5.2 Recommendation
With the help of the above research it can be recommended that globalisation has played
a crucial role in giving major advantage to companies Thus, in order to increase sales and
profitability company can incorporate latest tools and technologies which can provide better
results and outcomes. Other than this, Marks and Spencer can improve its workforce who can
work and perform their activities. This will enable them in providing competitive advancement
to organisation in a stipulated time frame. Along with this, it has been recommended to the
company that firm should monitor the performance of employees so that managers can
understand about what kind of training should be provided in order to get best out of employees.
As a result, it will aid company in becoming one of the best companies amongst others.
22
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CHAPTER 6: REFLECTIONS AND RECOMMENDATION
6.1 Reflection
Present research is based in the benefits and drawbacks of global business environment
which will be on Waitrose which is a multinational company in United Kingdom. This research
is done in order to have a better understanding about globalisation and its impact on business
environment. While doing this assignment, I used qualitative research methodology this helped
me in having proper information based on theoretical concept. In order to do part of literature
review I used secondary method of data collection with the help of which I gained knowledge
regarding globalisation. Other than this, primary method was being used for conducting surveys
and gathering relevant information and data regarding specific topic. This was some positive side
of the research but there are some limitations as well. First it was related to time, for doing this
research I was having limited time period which created issues in having an appropriate
outcomes and results. Apart from this, I faced another issue which is related to cost, I was having
insufficient amount of money which hampered in performing my actions properly. Therefore, I
learned that in order to do the research it is crucial that I maintain a proper time management so
that work can be executed in an effective manner.
6.2 Alternative Research Methodology
Research methodology includes various kinds of methods which further assist them in
carrying out the research in an effective manner. In order to do this present report, questionnaire
was been taken in which 10 questions were formulated which all were open ended. But along
with this, researcher can use alternative methods such as interview can be chosen. This will help
researcher in gathering information according to personal viewpoint and opinions. As a result it
will provide actual data and information in an effective manner.
23
6.1 Reflection
Present research is based in the benefits and drawbacks of global business environment
which will be on Waitrose which is a multinational company in United Kingdom. This research
is done in order to have a better understanding about globalisation and its impact on business
environment. While doing this assignment, I used qualitative research methodology this helped
me in having proper information based on theoretical concept. In order to do part of literature
review I used secondary method of data collection with the help of which I gained knowledge
regarding globalisation. Other than this, primary method was being used for conducting surveys
and gathering relevant information and data regarding specific topic. This was some positive side
of the research but there are some limitations as well. First it was related to time, for doing this
research I was having limited time period which created issues in having an appropriate
outcomes and results. Apart from this, I faced another issue which is related to cost, I was having
insufficient amount of money which hampered in performing my actions properly. Therefore, I
learned that in order to do the research it is crucial that I maintain a proper time management so
that work can be executed in an effective manner.
6.2 Alternative Research Methodology
Research methodology includes various kinds of methods which further assist them in
carrying out the research in an effective manner. In order to do this present report, questionnaire
was been taken in which 10 questions were formulated which all were open ended. But along
with this, researcher can use alternative methods such as interview can be chosen. This will help
researcher in gathering information according to personal viewpoint and opinions. As a result it
will provide actual data and information in an effective manner.
23
REFERENCES
Books and Journals
Ferraro, G. P. and Briody, E. K., 2013. The cultural dimension of global business. Upper Saddle
River: Pearson.
Voegtlin, C., Patzer, M. and Scherer, A. G., 2012. Responsible leadership in global business: A
new approach to leadership and its multi-level outcomes. Journal of Business Ethics.
105(1). pp.1-16.
Wetherly, P., 2014. The business environment: themes and issues in a globalizing world. Oxford
University Press.
Briscoe, D., Tarique, I. and Schuler, R., 2012. International human resource management:
Policies and practices for multinational enterprises. Routledge.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Khilji, S. E., 2012. Editor's perspective: does South Asia matter? Rethinking South Asia as
relevant in international business research. South Asian Journal of Global Business
Research. 1(1). pp.8-21.
Prajogo, D. I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Daim, T. U. and et. al., 2012. Exploring the communication breakdown in global virtual teams.
International Journal of Project Management. 30(2). pp.199-212.
Ali, F. and Amin, M., 2014. The influence of physical environment on emotions, customer
satisfaction and behavioural intentions in Chinese resort hotel industry. Journal for
Global Business Advancement. 7(3). pp.249-266.
Kim, M., Suresh, N. C. and Kocabasoglu-Hillmer, C., 2013. An impact of manufacturing
flexibility and technological dimensions of manufacturing strategy on improving supply
chain responsiveness: Business environment perspective. International Journal of
Production Research. 51(18). pp.5597-5611.
Liu, Y., 2013. Sustainable competitive advantage in turbulent business environments.
International Journal of Production Research. 51(10). pp.2821-2841.
Aas, K. F., 2013. Globalization and crime. SAGE Publications Limited.
Agrawal, S., 2017. PERSONALITY TRAITS AND ORGANISATIONAL COMMITMENT OF
GEN X AND GEN Y EMPLOYEES. Journal of Organisation & Human Behaviour. 6.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Benería, L., Berik, G. and Floro, M., 2015. Gender, development and globalization: economics
as if all people mattered. Routledge.
Benigno, P. and Faia, E., 2016. Globalization, pass-through and inflation dynamics.
International Journal of Central Banking. 12(4) pp.263-306.
Blaser, M., McRae, G. and Feit, H. eds., 2013. In the Way of Development: Indigenous Peoples,
Life Projects and Globalization. Zed Books Ltd..
Cetorelli, N. and Goldberg, L. S., 2012. Banking globalization and monetary transmission. The
Journal of Finance. 67(5). pp.1811-1843.
Clark, T. and et. al., 2015. Conceptual model of the globalization for domain-specific languages.
In Globalizing Domain-Specific Languages(pp. 7-20). Springer, Cham.
24
Books and Journals
Ferraro, G. P. and Briody, E. K., 2013. The cultural dimension of global business. Upper Saddle
River: Pearson.
Voegtlin, C., Patzer, M. and Scherer, A. G., 2012. Responsible leadership in global business: A
new approach to leadership and its multi-level outcomes. Journal of Business Ethics.
105(1). pp.1-16.
Wetherly, P., 2014. The business environment: themes and issues in a globalizing world. Oxford
University Press.
Briscoe, D., Tarique, I. and Schuler, R., 2012. International human resource management:
Policies and practices for multinational enterprises. Routledge.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Khilji, S. E., 2012. Editor's perspective: does South Asia matter? Rethinking South Asia as
relevant in international business research. South Asian Journal of Global Business
Research. 1(1). pp.8-21.
Prajogo, D. I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Daim, T. U. and et. al., 2012. Exploring the communication breakdown in global virtual teams.
International Journal of Project Management. 30(2). pp.199-212.
Ali, F. and Amin, M., 2014. The influence of physical environment on emotions, customer
satisfaction and behavioural intentions in Chinese resort hotel industry. Journal for
Global Business Advancement. 7(3). pp.249-266.
Kim, M., Suresh, N. C. and Kocabasoglu-Hillmer, C., 2013. An impact of manufacturing
flexibility and technological dimensions of manufacturing strategy on improving supply
chain responsiveness: Business environment perspective. International Journal of
Production Research. 51(18). pp.5597-5611.
Liu, Y., 2013. Sustainable competitive advantage in turbulent business environments.
International Journal of Production Research. 51(10). pp.2821-2841.
Aas, K. F., 2013. Globalization and crime. SAGE Publications Limited.
Agrawal, S., 2017. PERSONALITY TRAITS AND ORGANISATIONAL COMMITMENT OF
GEN X AND GEN Y EMPLOYEES. Journal of Organisation & Human Behaviour. 6.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Benería, L., Berik, G. and Floro, M., 2015. Gender, development and globalization: economics
as if all people mattered. Routledge.
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Goswami, H. and Narwal, S., 2014. E-Commerce: Challenges And Opportunities For
Developing Countries. ZENITH International Journal of Business Economics &
Management Research. 4(1). pp.90-99.
Gwynne, R. N. and Cristobal, K. A. Y., 2014. Latin America transformed: globalization and
modernity. Routledge.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Kahler, M., 2012. Economic security in an era of globalization: definition and provision. In
Globalisation and economic security in East Asia (pp. 40-56). Routledge.
Kamens, D. H., 2013. Globalization and the emergence of an audit culture: PISA and the search
for ‘best practices’ and magic bullets. PISA, power and policy: The emergence of global
educational governance, pp.117-140.
Karadagli, E. C., 2012. The effects of globalization on firm performance in emerging markets:
Evidence from emerging-7 countries. Asian Economic and Financial Review.2(7).
p.858.
Kaur, K. and et. al., 2014. IMPACT OF E-LEARNING IN LIBRARY: AN OVERVIEW.
Sansmaran Research Journal. 4(1). pp.26-27.
Lechner, F. J. and Boli, J. eds., 2014. The globalization reader. John Wiley & Sons.
Nagaike, K., 2015. Queer Readings of BL. International Perspectives on Shojo and Shojo
Manga: The Influence of Girl Culture, pp.64-73.
Pargas, D. A., 2015. Slavery and forced migration in the Antebellum south. Cambridge
University Press.
Rai, S. M., 2013. Gender and the political economy of development: From nationalism to
globalization. John Wiley & Sons.
Horner, R. and et.al., 2018. Globalisation, uneven development and the North–South ‘big
switch’. Cambridge Journal of Regions, Economy and Society. 11(1). pp.17-33.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer,
Dordrecht.
Intriligator, M., 2017. Globalisation of the World Economy: Potential Benefits and Costs and a
Net Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Johns, J. and et.al., 2015. Geography and history matter: international business and economic
geography perspectives on the spatial and historical development of multinational
enterprises. In The Rise of Multinationals from Emerging Economies (pp. 51-80).
Palgrave Macmillan, London.
Touboulic, A. and Walker, H., 2015. Theories in sustainable supply chain management: a
structured literature review. International Journal of Physical Distribution & Logistics
Management, 45(1/2), pp.16-42.
Yawar, S. A. and Seuring, S., 2017. Management of social issues in supply chains: a literature
review exploring social issues, actions and performance outcomes. Journal of Business
Ethics, 141(3), pp.621-643.
Alsamawi, A. and et.al., 2017. Introduction to the Social Footprints of Global Trade. In The
Social Footprints of Global Trade (pp. 13-18). Springer, Singapore.
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
25
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Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology, 20(2), pp.181-194.
26
method. International Journal of Social Research Methodology, 20(2), pp.181-194.
26
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