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Advantages And Disadvantages Of Digital Technology

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Added on  2020-12-30

Advantages And Disadvantages Of Digital Technology

   Added on 2020-12-30

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RESEARCH PROJECT
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Table of ContentsINTRODUCTION...........................................................................................................................1Research Title.........................................................................................................................1Aim.........................................................................................................................................1Objectives...............................................................................................................................1Question..................................................................................................................................1Rational of Study....................................................................................................................1LITERATURE REVIEW................................................................................................................2Terminology of digital technology.........................................................................................2Impact of e commerce on high street shops...........................................................................3Advantages and disadvantages of digital technology on high street shops of London..........3RESEARCH METHODOLOGY.....................................................................................................4TIME SCALE..................................................................................................................................6REFERENCES................................................................................................................................8
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INTRODUCTIONResearch Title“To ascertain the influence of digital technology on high streets shops in London”.Digital technology ha created boom in society by offering convenient way of buying andselling goods. The technological advancement is setting competitive benchmarks fororganisation at worldwide level (Vendrell-Herrero and et. Al., 2017). Digital connection ofconsumers is driving unstoppable revolution for retailers. Like UK retail is the third largestindustry of world in accordance to sales. However, evolution of e commerce has created variouschallenges and barriers for companies which has become turbulence to their survival.Apparently, advancement in technology has created various opportunities for business. It helpsthe firm in enhancing consumer experience, connecting with consumers and empoweringemployees (Warschauer and Matuchniak, 2010). The increasing use of portable devices andsmart tools like face prima, social media advertising etc. has created big opportunity for thecompanies to connect with worldwide buyers. Aim“To ascertain the influence of digital technology on high streets shops in London”.ObjectivesTo assess the concept of digital technology and its tools.To analyse impact of e commerce on decreasing high street shops.To assess limitation and benefits of digital technology on high street shops in London.QuestionWhat is digital technology and its different tools?How e- commerce is impacting high street shops?What are the benefits and limitation of digital technology on high street shops ofLondon?Rational of StudyThe motive behind conducting this study is to determine appropriate use oftechnological tools. It will assist in developing understanding over various aspect ofbusiness which requires changing with changing technology (Westerman, Bonnet andMcAfee, 2014). However, this topic is chosen because of academic and personal interest,1
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because the changes in working pattern of high street stores are noticeable and areinfluencing shopping preferences domestic buyers.LITERATURE REVIEWTerminology of digital technologyVendrell-Herrero and et. Al., 2017, has stated that digital technology has createdradical change in business world by making easy management of business functions. It is thesource which is helping firm in connecting with worldwide buyers via e commerce. Offeringonline products and services is the biggest advantage which is been sued by leadingenterprises of UK like, Tesco, Marks and Spencer etc. Technological tools like social mediaadvertising has reduced the manual working of marketing team. It is promotional tool inwhich the marketing head only neds to focus on making attractive commercial. According toTaiminen and Karjaluoto, 2015, cloud computing is the technique which helps the firm inadministrating and documenting all record at one place. It is digital recording of informationevery business information. In addition, the author discussed about the various appreciationlike Amazon on which the firm offers its products at minimum price in comparison to storeand also enables the free home delivery option. Moreover, there is bio metric system whichis used by an enterprise make digital record of employee attendance which helps thinreducing business and favouritism in workforce planning, leave policy and changing HRplans.As per the views of Quinton and et. al., 2017, digital technology has made easymanagement of business operations. Technological tools assist the organisation in attractingworldwide consumers which helps in boosting sales and grabbing attention of largepopulation at one time. It is source which is effective and is beneficial for boosting salesinstantly. The advancement has made payment easy and safe for global buyers. Moreover,the customer relationship management software is assisting several business enterprises inmanaging effective customer relation by dealing with queries online instantly. With the helpof this software the management is able to get feedback about products and servicesinstantly. Thus, it can be said that online connection assist the enterprises in analysing andmeasuring consumer response towards their products ad services. 2
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