Understanding Adventure Tourism: Destinations, Providers, and Impacts

This presentation provides an overview of adventure tourism, including key providers and destinations. It also discusses the impacts of adventure tourism on the economy and environment, as well as the customer profile and future trends. The presentation concludes with a SWOT analysis of adventure tourism.

Introduction
Tourism plays an important role in everyday life of an individual by
giving them break from the busy work life and is proved to be a mood
buster by engaging an individual in travelling to different new regions
(Anuar and et.al., 2022). This helps them to learn about the culture and
environment of different people.
Destinations/ activities/ sub-types
The various adventure tourism destinations in
UK are Cumbria, East Sussex, Oxfordshire,
Highlands of Scotland. These destinations offer
various land, water and sky adventurous
activities like the water activity at by the
Highlands of Scotland which facilitates the
water activity by kayaking and paddling to
explore the uninhabited islands of the west coast
of Scotland with a four days of water adventure
and exploring the remote bays which also helps
the people to improve their paddling skills along
with connecting with nature and sea eagles. The
sky activity of kite buggying at the beaches of
Camber Sands island and skydiving from 15000
ft above the ground from Lincolnshire
parachute centre with the help of trained
instructors. Climbing and trekking on the
mountain at Hadrian's Wall Path gives a
complete new experience about the nature and
wildlife. Land activities like camping in the
complete remote areas of Glenfeshie covered by
mountains and waterfalls it gives a different
sense of connecting with nature.
Conclusion
From the above report it can be concluded that adventure
tourism plays an important role in increasing the overall
economy of the country. There are various impacts of
adventure tourism which has led to increase in the job
opportunities for people. Some underdeveloped countries face
leakage floe due to import of equipments from other
countries. There are various activities in this tourism which
land, air and water based which gives the traveller a unique
experience and relieves stress. The adventure tourism is
planning to attract more people by maintaining a sustainable
environment for the localities and respecting their culture.
Thus adventure tourism unleashes an individuals potential to
take risk through various high risk activities.
Future trends
Key providers/ organisations
An individual can unleash his or her potential of learning new things
by travelling. Adventure tourism allows an individual to travel to new
areas and explore the remote areas as well as the areas with extreme
climate conditions and this helps the people to step out there comfort
zone and take part in various physical activities like skydiving,
trekking etc.
•Adventure tourism sector is growing very fast due to the variety of
opportunities it provides to the people which tests their physical
potential by taking part in climbing, rafting and many more other
activities which also increases an individuals' interaction with the
nature. For all these various activities o adventure there organizations
who carry out adventure tourism. These are Ultimate Adventure
Travel Pt y Ltd, Intro Travel, G Adventures and Insight Travel. These
organization plays an important role in inspiring and guiding the
people by providing them with the correct information about the new
place (Mackenzie and Raymond, 2020).
References
•Mackenzie, S.H. and Raymond, E., 2020. A conceptual model of adventure tour
guide well-being. Annals of Tourism Research. 84. p.102977.
•Hung, H.K. and Wu, C.C., 2021. Effect of adventure tourism activities on subjective
well-being. Annals of Tourism Research. 91(C).
•Araújo, A. and et.al., 2019. Understanding the role of destination imagery in
mountain destination choice. Evidence from an exploratory research. European
Journal of Tourism Research. 22. pp.151-165.
•Bandam, R. and Kumar, J.R., 2021. Tourism Service in India: A Model for
Identifying Niche Tourism Products in View of Foreign Tourists. International Journal
of Hospitality & Tourism Systems. 14(1).
•Morgan, D., 2021. Safety Management in the Adventure Tourism Industry. In Tourist
Health, Safety and Wellbeing in the New Normal (pp. 373-387). Springer, Singapore.
Threats
Threat- The adventure tourism involves high
risk activities which sometimes may
crate serious threat to the travellers
due to unfavourable climatic
conditions like cyclone, hurricane
which are threat to the individuals'
life (Lindbergand Jensen, 2021).
Many land activities in adventure
tourism leads to deforestation which
is major threat to both the local
communities and the environment.
Strengths
- Due to the existence of various facilities
provided by the tour experts, guides and
the organizations who support adventure
tourism has increased the number people
in opting adventure tourism (Giddy and
Webb, 2018). The travellers are provided
with all the equipments needed in
different activities along with information
about the weather conditions of an area.
Opportunities
- Since the travellers are concerned about their
health and safety so the travel planners and
tourism industry can provide more unique
activities within the countries to support
domestic travel and increase the number of
travellers with more outdoor activities. This will
further increase the revenue and economy of
the company (Ponte and et.al., 2021). More
diversification can be made according to the
interest of the travellers.
Weakness
Travellers are keen to travel and explore new
remote areas but due to poor connectivity of
flights in many hostile areas makes it very
difficult for the people to reach a particular
destination. Also, some government policies to
do not support the travellers to visit and
explore the local areas which stops the
traveller from connecting with the localities
(Filimonau and Magklaropoulou, 2020). Less
support and communication within the travel
agencies leads creates problem for solo
travellers who need proper guidance for the
adventure.
SWOT Analysis
Key facts, statistics and
impacts Customer profile
This is due to the fact that adventure tourism has so many
eye-catching sites of nature like beautiful landscapes,
mountains and it also includes fun activities (Giddy and
Webb, 2018). There are many positive impacts of adventure
tourism such as it has led in increase the economy of the
country with the help of money flow new job opportunities
are created for escorts and trainers. Many people have opened
training classes to generate source of income like scuba
diving and mountaineering training. Low risk activities like
boat paddling, normal walk, camping, horse riding is chosen
by people above 40 years (Hanna and et.al., 2019). Many
people prefer to travel solo and some with friends and the
adventure company provides a full package which includes
training foe various activities and also provides the
equipments needed foe the same. People who are plan to
travel with their families choose soft activities which are
mainly moderate and low risk for children. Adventure has
increased in demand after COVID as people want to improve
their mental health by exploring and connecting with the
nature (Hung and Wu, 2021). With help of this tourism
travellers gains the knowledge of different cultures,
connecting with locals gives an idea about their lifestyle and
culture. Young generation mainly involved in this tourism due
to high opportunities to explore various hostile areas and
gains knowledge about the climatic conditions, natural habitat
of that area. Stepping out of comfort zone helps the people to
test their potential and improves decision-making power
during high risk conditions (Bandam and Kumar, 2021).
Education is also one main factor which attracts many people
in adventure tourism as many training classes provides
knowledge about the culture, history and lifestyle of local
people which is fascinating for travellers above 40 years.
Since COVID has affected health and changed the
lifestyle of many people which has increased the
concern about health. As a result of which many
travellers are preferring domestic travel and focusing to
explore the local areas within the country. This has led
to increase in demand for more unique activities within
the country where there the area is less crowded. Due to
this change in trend the adventure tourism is planning to
facilitate domestic vacations with more outdoor
activities so that the travellers feel safe and explore new
places within the country.
Giving main priority to sustainability of locals and
environment
Many adventure travellers are concerned bout the
sustainability of the nature and look for places where the
activities support the nature and do not destroy the
culture of the local people. To support this the adventure
travel planners are planning exclusively to maintain
environment sustainability by cutting down the
consumption plastics, lees usage of water by collecting
rain water so that the ethical culture of the localities is
not harmed (Cheng and et.al., 2018). More sustainable
adventure is in demand as the travellers are concerned
about how their accommodation and adventure activities
like camping, trekking, could have a negative impact on
the surrounding environment as well as can damage the
cultural sensitivity of the local people.
Major key facts of adventure tourism includes more interaction with the
nature which has led relieve stress for many travellers post COVID as
the people are frustrated and craving to involve in more physical
activities. Taking part in different activities and completing them gives a
feeling of accomplishment along with increasing physical strength.
Adventure tourism has helped people in gaining new skills.
Adventure tourism encourage and pulls many youth generation as the
tourism increases the excitement and enthusiasm of an individual along
with providing high energy level physical activities which requires
physical and technical skills. People explore the remote and hostile areas
which are totally out of their comfort zone. The UK adventure tourism
contributes 19% of the world adventure tourism according to UNWTO.
It is reported that the adventure tourism has reached 496 million U.S.
dollars in 2021 in market size (Rantala, Rokenes and Valkonen, 2018).
This is due to the fact that adventure tourism has so many eye-catching
sites of nature like beautiful landscapes, mountains and it also includes
fun activities (Giddy and Webb, 2018). There are many positive impacts
of adventure tourism such as it has led in increase the economy of the
country with the help of money flow new job opportunities are created
for escorts and trainers. Many people have opened training classes to
generate source of income like scuba diving and mountaineering
training. Keeping in mind the sustainability of nature adventure tourism
focuses to use renewable sources of energy which has helped in creating
awareness about the environment among the travellers. Due to increase
interest in adventure tourism many entrepreneurs are investing money in
the industry which is creating many job opportunities for hotels where
more people are providing service facilities to the customers which is
increasing the economy and revenue of the company (Shavkatovich,
2018). Many costly equipments of mountaineering, scuba diving are
imported from different countries this leads to loss of revenue generated
due to adventure tourism. Many travellers also stays in foreign owned
hotels which leads loss of country's economy and shows in money flow.