Understanding the World of Adventure Tourism

Introduction
Adventure Tourism is a type of tourism in which the traveller is engaged of doing such adventures
activities like bungee jumping, rafting, scuba diving, trekking, climbing, fly boarding etc. adventure
travellers basically outside their usual environment for spending time and leisure with fun and
enthusiasm(Albach, Folmann and do Vale, 2018). There are two main types of adventure tourism
that is hard adventures activities and soft adventures activities. In this, There is also discussion about
the different types of adventure tourism, SWOT analysis of the adventure tourism industry, different
destinations for adventures, leakage effects and many more (Banik, and Mukhopadhyay, 2020). The
different types of adventure activities are filled the colours in the tourism, which can be also discuss
into it.
Destinations/ activities/ sub-types
•There are many destinations for adventure sports, which can be famous for the different activities
some of these are White-water rafting, Hertfordshire, Three Peaks Challenge, Climb England's only
via ferrata, Lake District, Zip down Velocity 2, Wales, Swim with seals, Lundy Island (Joo,
Woosnam, Lee, and Lee, 2020). Adventure sports is one of the famous activities, which can be done
by the travellers and it is performed due to its speed and highly specialised gear (John, Larke, and
Kilgour, 2018). For instance, there are various types of adventure that is bungee jumping, dirt biking,
skiing, scuba diving and many others. People get tiresome and bored from their jobs and daily life
routines that is why they need to do some adventures in life. There are many activities in adventures
but they can vary on to the destination. Every destination have a wonderful and different quality of
acquiring joyful experiences in adventures. There are main adventures are giving below:
•Trekking
•Caving
•Parasailing
•Fly-boarding
•Skydiving
•Flying Fox
•Rock climbing
•Bungee Jumping
•Scuba Diving
•Motorcycling Tour
CONCLUSION
From the above analysis, it can be summarised that the term adventure tourism is said
to be the various activities under which people prefer to travelling in various countries
and places. In order to enjoy the adventures and feel satisfied in life and be able to
focus on their business, jobs, or other professional work. Due to this, the adventure
travellers spend most of their time outside their usual environment for spending time
and leisure for the purpose of refreshment. With the help of SWOT analysis, the
situation of the Adventure Tourism can be understood in relation to the various
external factors, strengths or weakness with threats.
.
Future trends
Key providers
There are many wide range of organisation which can conduct the adventure tourism, as well as
these can also provides the accommodation, restaurant, recreation and entertainment and also
includes some extra travel services. There are many small enterprises and large enterprises of
adventures activities who can guide the traveller to do some adventure activities. Which can also
known as key providers because they can manage the whole facility or comfort regarding their
customer or the person will do hard adventures activities. Key providers can also make training
plans of adventure sports and gives some tips and guidance to the adventure tourist. There are many
organization and tour & travel companies who can make travel packages for travellers along with
different types of activities and adventures sports etc. (Fatouretchi, 2019). According to the
Adventure Tour Operators Association, the name of some organization are thrillophilia, make my
trip, oasis travel, great vacation travel company, sky high travel, mapstat travel agent, wayward
travel company and many more. They can provides the adventures activities in reasonable prizes.
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Threats
• Threats for the travel and Adventure Tourism
company, the adventures sports can damage most of
the forests and the biggest reason of deforestation is
to wildlife adventures.
• Also, the industry has become very competitive as
many companies joined this business.
• As professionals are required in this industry and if
the company lacks about the professional staff then
it will not be able to perform and serve the
customers better (Zhang and Zhang, 2020).
Strengths
• In the travel and tourism, the adventures are the strength of the
company in which the person, who gone to be travel, it can be
influenced by the adventure sports like camping, bungee
jumping, mountain climbing, skiing and many more.
• These can influence the travellers and the company treats it like
a strength. This complies that organization can earn money
multiplied in selling packages with the delivering of adventures
games.
Opportunities
• In the Opportunity, the company can explore new
places of adventures like wildlife world, this can
emphasizes the more tourist attention, fun for the
tourist.
• This can makes a opportunity for a company to grow
faster but adventures should be new not old like
rafting, bungee jump etc. (He, Ye, and Xiong, 2021).
Weakness
• The Weakness of the tour and travel companies
are the less management skills the management is
very important in all aspects.
• They provide poor adventures, lack of innovation,
lack of quality service, seasonal staff and high
turnover rates sometimes suffers financial bases.
SWOT Analysis
Key facts, statistics and impacts Customer profile
It is a very interesting point, in which the destination people can analyse the consumer behaviour of the visitors. This
comes under the satisfaction of the customer as per their needs and wants. It covers all aspects of the customer that is
the buying patterns, customer pain point, demographic data etc.
Demographic
Demographic is the data of adventure tourist, which includes the age, gender, sex, level of income and many others
(Sigala, 2018). All such factors affect the decisions of the customers in relation to select the destination process. It can
be seen that the changing global demographic is the main key in affecting the future of the adventure tourism and the
various segments of the economy.
Geographic
It comprises of various traditions of cultures and this term covers the wide range of interests that is the environmental
impact of the tourism. The people are coming from different cities, countries and places. They have different
geographic environment as they can difficult to adapt such destinations environment (Stienmetz, Kim, Xiang and
Fesenmaier, 2021). Sometimes it can affect the whole customer profile and market. This can lead lower the economy
of the particular place. People come from various countries and areas in the search of new adventure so that they can
feel the adrenaline rush.
Environmental impacts
The environment is totally affected by the adventures tourist and also creates a major impact on the animal and
plant habitat. As tourist increases, their local people destroys the forests and natural resources in order to earn
money with the help of adventure related tourism. Due to this, the forest are to be replaced by the new
infrastructures, hotels and restaurants and many new places for the tourists. The economic impact is inversely
proportional to the environmental impact.
The Multiplier effect is the effect, where increases the demand of the local products and adventure
tourist willing to buy like souvenirs and many more things. So, economic environment can co-relate with the
employment and the progress is multiplied respectively. Whereas, Leakage effect is the effect the loss of the
revenue generated by the adventure tourism and switch into the different country (Shigil and Sendhil, 2021).
Economic impacts
The impact in which the economic environment is impacted, when the adventure activities is not in trends, so
the foot fall of the adventure tourist becomes decreases. This can affect the growth of the local people who
can live around the particular place or destination (Promsivapallop and Kannaovakun, 2019).
Socio-cultural impacts
In the socio-cultural impact, it is a type of impact that can be faced by local people of a particular destination of
adventures activities, when the adventure tourism changes their destination for doing some adventures activities. So
they can face many challenges like different communities, language barriers, lifestyle changes, community structure,
tradition, eating behaviour overall the quality of life is affected in between destination and visitors (Kim, Kim and
King, 2020).
Market size
In the market size, the average number of Adventure tourister has visited in an particular place or country that can
influence the revenue of the market (Joyonegoro and Gunawan, 2020) . More number of people or adventures lovers
visited that can increases the market size of the place, The market size of the Adventure Tourism sector is declined
over the previous year, It can be deducted 1.9 trillion dollars to 1.3 trillion dollars. In Scotland, there is measurable
data in domestic overnight stays by 9% in the year of 2016, from 6.5 million to 5.9 million approx. Where in
England in the domestic holidays flat in 2016, this takes the number of visits is approx. 44.7 million to 44.8 million
that is 0.1% of the adventure tourist were increases.
Understanding The World of Adventure Tourism Environmental
According to the environmental future trends is basically development of the new thing or individual
or in other words development in future. The new destination will develop, the settlement of all the
organization and make them as a adventure tourist place under the guidance of United Nations World
Adventure Tourism Organization. This implies that the working can be started to established the new
destination (Stylidis, Woosnam and Ivkov, 2020).
Economic
This can also increase, when the environmental factor becomes established in future trends the
forecasting growth also significant, growth rate of revenue can help to determines the future
economic growth.
Technological
Technology can also influence the foot fall of tourism, in which the new technologies are invented
that can help the adventure tourist to complete the tour easily. There are many adventures which can
uses technology like sky diving uses monitors, signal transmitters etc. That includes many things like
Robotic process automation, edge computing, Quantum computing, Artificial intelligences etc. (Xu,
2019, July).