Adventure Tourism in UK: Providers, Destinations, Activities, and SWOT Analysis

Understanding the World
of Tourism

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Adventure tourism is described as niche travel which is essentially targeted to plan a visit to
remote as well as exotic locations for doing fun activities like trekking, scuba diving and many
more. It is an outdoor leisure activity which generally takes place at wilderness setting.
Key Providers
There are varied key providers at UK who provide adventure tourism to travellers in a strategic
manner. One of such key providers is Raw Adventures which is based Snowdonia, North Wales.
They offer mountain activities as well as they also provide courses for Climb Snowdown to
people are seeking wilder adventure trips.
Another key provider for adventure tourism in UK is Snowdonia Adventure Activities. They
provide their services through online bookings. Their major activities are comprises of
canyoning, Gorge Scrambling, Kayaking, Rock Climbing and many more. Their adventure
activities are designed in such a way that it suits adults as well as children. For performing these
activities, there is no requirement of any equipment and experience. They have an expert team
which guides the people while doing these activities in an effective manner. They take care of
every precaution and suggested guidelines in order to offer exotic fun to their clients.
Another key provider for providing adventure trips in UK is Ultimate Trail Adventures. This
organisation offers guided trail experience as well as walks in the hills. Their ultimate aim is to
offer exotic experience to people who wants to explore the trails adventure. They offer these
activities at Black Mountains, Beacons National Park and Almeria.
Destinations and activities
Varied key providers which offers adventure trips at UK have chosen differential
destinations as well as activities as per the demands as well as preferences of people. Raw
Adventures offers mountain activities and also provide training to upgrade their skills regarding
adventure trips.
Snowdonia Adventure Activities offers varied activities such as cannoying which is their
most popular activity. In this activity they provides an experience of swimming, sliding as well
as cascading mountain river. This activity took place at Ancient Atlantic Oak Woodland. It is not
1

Understanding the
world of tourism

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Details of the selected tourism.....................................................................................................4
Key providers/ organisations.......................................................................................................4
Destinations, activities sub types.................................................................................................4
Key facts, statistics and impacts (Including impacts and reference multiplier and leakage
effects)..........................................................................................................................................5
The impact of COVID-19 pandemic on local people as well as tourist visiting the site.............5
Future trends................................................................................................................................6
SWOT analysis............................................................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
The tourism sector is growing day by day in this parallel world and the number of tourists in
the United Kingdom is growing at a faster pace. It is compulsory for the government to promote
tourism in order to gain large number of tourists for the economy (Ali, 2018). In the tourism
sector it is very much important for a company to develop tourism related activities for overall
development of the country. In this report example of Adventure tourism is taken into
consideration for better understanding Eco tourism and its dimensions. This project includes
detailed information about key providers organisations which offers services related to adventure
tourism. This project includes brief information about key facts, statistics and the impacts related
to adventure tourism. In this project future trends related to adventure tourism are also explained
and the SWOT analysis is also explained. The major tourist companies of the world like SOTC
and Thomas Cook has also largely impacted by COVID-19.