Advertainment versus Branded Entertainment

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Advertainment and Branded Entertainment

Running head: Advertainment versus branded entertainment 1
Advertainment versus Branded entertainment
Both are a great way of marketing any new product for the reach of targeted consumers.
Advertainment uses different techniques to advertise the product in the market by highlight the
product and the benefits of that by a well-known personality like; celebrity or famous cricketer
on an advertisement or daily soaps. In movie batsman versus Superman, the Turkish airline has
been endorsed. This is also known as product placement. On another side, the brand
entertainment involves the whole concept that brings the enjoyable experience that the product
brings, like for the sale of toys and comics the marketing medium can movies, cartoon shows,
video games (Kretchmer, 2008).
Brand placement is a great tool to advertise and promote new products in the market by
endorsing a celebrity or showing a small part in a movie or T.V shows. The Aviation industry is
broadly based on manufacturing the overall air-craft this also includes air balloons. In the movie
batsman versus Superman: Dawn of justice the Turkish airlines have been endorsed in the film it
is a massive part of a film. The product placement is best used in this movie which targets most
of the audiences and many of the new passengers came to know about Turkish airlines through
this movie. This movie represents the person who can fly by herself alone anywhere she pleases
to travel through the air where the Turkish airlines are been chosen by her in film batsman versus
Superman. The manufacturer chooses the best marketing tool in movie to represent or to
introduce their airline to attract the audience and increases the demand. This will make the
customers get influenced by this airline and will shift towards the Turkish airlines. When any
product is endorsed in a movie, ads or any television show this will attract the consumers to
make a step to buy that product as they consider the actors as their role models and get influence
easily to purchase the same product. The Turkish airlines select the best option to promote their
product as this target the youth who lives and travel independently with safety this will build up
trust for the airline ( KULP, 2016).
Today the social media has the great power to highlight the brand image of any product
which makes people get knowledge about new and the existing product in the market. The best
tool that a reputed company uses is that they endorse celebrity, T.V shows; movie which attracts
the customers to buy products that have been used in movie or by actors in the movie. When the