ENGL 1100: In-class Ad Analysis Paragraph - Symbolic Detail

This assignment analyzes a BMW advertisement addressing the dangers of drinking and driving. The analysis focuses on the ad's use of color symbolism (blue and white, aligning with the BMW logo) to convey a hidden message: that drinking and driving leads to accidents and injury. The ad compares human limbs to car parts, suggesting that while car parts can be replaced, human limbs cannot. The analysis references DETISCH, Newey, and Quan to support the claims made in the advertisement. The ad uses persuasive strategies by showing the consequences of drinking and driving and indirectly asks the viewers to avoid drinking while driving.