Project Report on Impact of Junk Food Advertisement on Childhood Obesity
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Added on 2019-11-29
Project Report on Impact of Junk Food Advertisement on Childhood Obesity
Added on 2019-11-29
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ADVERTISEMENT AND CHILDHOOD OBESITY
Table of ContentIntroduction:...............................................................................................................................................21.What is the impact of junk food advertisement on childhood obesity?...................................................32. What are the health-related risks on a long-run for those children who consume junk food?...............5Conclusion:..................................................................................................................................................7Reference List:.............................................................................................................................................9
Introduction:In the 21st century child obesity happens to be one of the major concerns in health problemsworldwide. The purpose of this report is to provide a clear comprehension of child obesityworldwide. It is the main concept of this report. The changing lifestyles of children enhance thechances of becoming obese. With the advent of globalization, our practices have been changingand they impact our health. Similarly, junk food is a key element that brings about obesity ifconsumed in greater quantities. The impact of junk food advertising has been and health related risks in the long run for thosechildren who consume junk food are discussed. The above mentioned points serve as thebackground of the report. Advertising is done in order to capture the attention of the audience.Advertisers make sure that they create impact on the minds of the audience. Advertisements ofjunk food are exploitative (An et al, 2014). They have long term impression the minds of thechildren. These types of advertisements glorify junk food. Junk food is super delicious but theyhave side effects too. They reduce the digestive capacity and have implications of future healthproblems.In this report is to the following questions will be investigated and analyzed. They arewhat is the nature of the changes to childhood obesity rates in the last three decades? Isthere a relationship between modern lifestyle and childhood obesity all over the world? What arethe possible solutions to, childhood obesity all over the world?What is the impact of junk foodadvertisement on childhood obesity? What are the health-related risks on a long-run for thosechildren who consume junk food?
1.What is the impact of junk food advertisement on childhood obesity?Childhood obesity is considered one of the prime concerns among all the major healthproblem in the 21st century. Roughly 20% of the children in America are obese. Inaddition to that obesity are among children in preschool are increasing at a rapid pace.Childhood obesity increases the chance of morbidity, mortality and has long term socialand economic problem. Obesity among children increases the risk of obesity amongyoungsters and adults and makes them susceptible to diseases like diabetes and varioustypes of cancer. This question will analyze how junk food advertisement affectschildhood obesity. (Boyland and Halford, 2013) Firstly, children below the age of 6 fail to differentiate between programming andunderstanding. Whereas children below the age of 8 years do not understand thepersuasive intent that advertisements follow. The junk food advertisement is veryexploitative in nature. Children have a very sharp memory, and have the ability to recallcontent they may have seen in some advertisement. Based on this recalled informationthe child may persuade their parents to buy the junk food or nutrition less food productsraising the chances of childhood obesity.( Galbraith‐Emami and Lobstein, 2013) Secondly advertisers of junk food use cartoon characters, catchy songs, funny lines,bright color and music to catch the attention of the children. Many times the children arenot even aware of the content in the box. They just want to buy it because it has theirfavorite cartoon character on the box. Children, as known are incapable of establishing adifference between reality and fantasy. This is played upon by the advertisers of junkfood. Most of these foods have little or no nutritional value and contributes to childhoodobesity. (Cairns et al. 2013) Thirdly, advertising unhealthy food not only influence children into having junk foodsbut also impacts their balance of diet. Thus children end up eating sugary, salty and fattyfoods in place
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