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In the 1940s, actually, Ciggerate smoking was a symbol of liberty, and it was hugely
consumed, which is exactly opposite that of the contemporary era. This advertisement was, in
fact, one of the most unethical advertisements in the context of the present time. In the context of
this advertisement, the magic of the meaning theory can be implemented to show how the
advertisement has infused meaning to the product in addition to the selling (bin Nooh et al.
2014). In this advertisement, it has been seen how tobacco companies are happily promoting
cigarettes. At that time, doctors have not discovered the link between smoking and lung cancer,
and the majority actually smoked cigarettes. Therefore the tobacco company used a doctor's
authority in order to claim how this is legitimate. However, in the modern-day, pitching the
cigarettes as healthy and the usage of the doctors in order to endorse the product will be
horrifying. However, during the 1940s smoking, a cigarette was not considered bad for the
health. People in the 40s was actually scared as the lung cancer rate was going by the roof.
However, people did not know that the cause was a cigarette, and they were extremely worried
about the same. The particular advertisement said that more doctors actually smoked camels than
any other cigarette. Therefore this can be said that in contemporary society, this is unethical in
society as people know that smoking causes cancer, and it is even banned in today's situation;