Effects of Advertisement on Changing Buying Behaviour of Consumers towards UK Retail Industry: A Study on Boots Plc

Research methods

Table of Contents
Aim:............................................................................................................................................................3
Introduction.................................................................................................................................................3
Research objectives:................................................................................................................................3
Research Questions:................................................................................................................................3
Methodology:..............................................................................................................................................4
Ethical consideration...................................................................................................................................5
References...................................................................................................................................................7

Aim: To identify the effects of Advertisement on changing buying behaviour of consumer
towards the UK retail industry”: A study on Boots Plc.
Introduction
In the present time, promoting product and services is important to attract more and more
customers. Through promotion, a company can easily attract significant number of buyers to
earn huge amount of profit. Nowadays, advertisement is considered as one of the most effective
ways of promoting products. Here, advertisement put direct impact on buying behavior of
individuals. By advertising product in rightful manner, a company can succeed & grow in the
future period of time (Sung, 2021). In context of present report Boots plc has been chosen. It is a
prestigious organization of retail industry of UK. The report will cover types of advertisement
used by the respective company along with relationship between advertisement and consumer
behavior.
Research objectives:
 To increase basic understanding about the advertisement and consumer buying behaviour
towards the UK retail industry.
 To identify the types of advertisements used by Boots Plc for promoting their products
and services in the marketplace.
 To examine the relationship between advertisement and consumer buying behaviour in
context with Boots Plc.
Research Questions:
 What is the concept of advertisement and consumer buying behaviour towards the UK
retail industry?
 What types of advertisements used by Boots Plc for promoting their products and
services in the marketplace?
 What is the relationship between advertisement and consumer buying behaviour in
context with Boots Plc?