Advertisement Principles | Assignment -m1

Advertisement Principles
10/6/2019
Student Details

Answer Three
The main motive behind establishment of organization is to sell its product or service to targeted
customers and making profits in return. The BCF is the organization that provides wide range of
services as well as products to its customers and making huge profits. In order to be successful in
the market the company also identified and influenced its target market (Moriarty et al., 2015 d). It
is just not impact to identify the target market, infect it is of equal importance to understand and
manage the selected target market effectively by the companies. Many models and theories can
help a company in identifying the behavior of the consumers worldwide or of its target market
(Moriarty et al., 2015 a). The most famous model is the model established by Roy Morgan in the
form of value segments that express the perception of customer and companies on the basis of
their values, believes, tradition, urge to buy product, its. In addition, another framework can help
a company in identifying the behavior of its customers is VALS network. It helps in
understanding behavior of customers on digital media platforms. The models and frameworks
that can help BCF in understanding the behavior of their target customers are discussed briefly in
following lines:
Roy Morgan Value Segments: These are the segments, which are based on value. A famous
scholar named Roy Morgan establishes these segments or framework of values. The value
segments distribute the types of customers in different segments. The bases of segments or
values are social awareness, young optimism, real conservatism, basic needs, something better,
etc. these all deals with the psychological factors and helps in understanding and identifying the
target market of BCF in Australia (Moriarty et al., 2015 e).
VALS Network: In this network with the help of some steps, the behavior of online customers
or the customers of online target market is analysed in effective and efficient manner. It consists
of many steps that in together can help BCF organization to deal with the psychological,
physical, etc behavior of online customers.
Process of Consumer Purchase Decision: The purchase decisions made by consumers depend
upon the series of steps that he or she takes before buying anything. It is not just a one-stroke
process, it involve right amount of time and knowledge.