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Advertising Analysis Assignment

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Added on  2021-04-24

Advertising Analysis Assignment

   Added on 2021-04-24

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Running head: ADVERTISING ANALYSISADVERTISING ANALYSISName of the StudentName of the UniversityAuthor Note
Advertising Analysis Assignment_1
ADVERTISING ANALYSIS1Table of ContentsControversial Advertisement Analysis............................................................................................2Advertisement 1...........................................................................................................................2Advertisement 2...........................................................................................................................3Award winning................................................................................................................................5Analysis of 4 Advertisements..........................................................................................................7Social media.................................................................................................................................7Business to Business....................................................................................................................9Non-Profit Organization............................................................................................................11Global........................................................................................................................................13Analysis of Good and Bad Advertisement....................................................................................15Bad.............................................................................................................................................15Good Advertisement..................................................................................................................16Advertisement Pitch in..................................................................................................................17References......................................................................................................................................18
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ADVERTISING ANALYSIS2Controversial Advertisement AnalysisAdvertisement 1The UCB unhate campaign focusses on the advertising the harmony which is supposed tobe achieved in the society. The advertisement focused on the development of the harmonybetween the different nations who are not at good terms with each other. It was aimed towardsthe general publics who would understand the dynamics of the two-people kissing each other asthe embracement of affection between them. The message did not get through well in theaudience when they see their leaders in a lip lock with each other. The target audience were to beinfluenced by the minimalistic idea in the crudest way of showing affection and love but in turnthe advertisement was seen as hurting the sentiments of a set of ethnic groups in the society. Thedifferent aspects relating to this advertisement show the various aspects that affect the individualopinions of the society. The different aspects influencing the social acceptance of theadvertisement.
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ADVERTISING ANALYSIS3Figure 1: UCB Unhate Campaign(Source: Guardian.com 2013)The unhate campaign by UCB was hurting the sentiments of the masses because in mostcultures kissing is seen as a personal thing and it was frowned upon when their leader wereshown kissing, be it anyone. To improve the advertisement I would rather use the aspect ofaffection in a different format. UCB is a clothing brand so the leaders can be shown enjoyingeach other’s cultural festival in each other’s ethnic clothes.Advertisement 2Another major controversial advertisement is of the Caribu chocolates which inestablishing its concept of a blend between innocence and emotions managed to establishsomething rude and brutal greatly affecting the mind of the people. The children are seen asinnocent and in the advertisements they are to be portrayed as innocent souls and this ad too wasaiming at it. In this print promotion, we see an unadulterated, sweet, smiling young womanplaying "kitchen" in her room. In any case, looking more painstakingly at this advancementreveals an extremely shocking scene; the young woman is butchering a tyke chick by mincing itin a meat processor. This legitimate scene now looks to an incredible degree stunning; the greenestablishment of the room ends up shocking, and the young woman's sweet smile unexpectedlyseems, by all accounts, to be nonsensical and fiendish. Around the edge of the photo, we see themotto of the photo: "The Dark Side of Sweetness". The dull nonsensicalness here is revealed;when you give young women chocolate, their extremely "dark" side turns out, and they can beconvinced to do horrifying things, including butchering an animal for no specific reason.
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