MN3455K Advertising and Brand Promotion in Marketing
Added on 2020-02-19
11 Pages4003 Words70 Views
Running Header: Advertising and Brand Promotion in Marketing Advertising and Brand Promotion in MarketingAuthors ID:Authors Name:
Advertising and Brand Promotion in MarketingContentsIntroduction.................................................................................................................................................3Company background..................................................................................................................................3What is being advertised..............................................................................................................................3Problem solved by ad..................................................................................................................................3Advertising strategy....................................................................................................................................4Outlining the creative strategy.....................................................................................................................5Target audience...........................................................................................................................................5Media channels and vehicles used for carrying the ads...............................................................................8Thinking of the consumers after seeing the ad.............................................................................................8Belief in the suggestions given by the ad.....................................................................................................9Conclusion...................................................................................................................................................9References.................................................................................................................................................10
Advertising and Brand Promotion in MarketingIntroductionMediums and platforms which can be adopted by the business corporations for creatingawareness regarding the products and the services is the concept of advertising and promotion.No product will be sold by the company or will be bought by the consumer until an awarenessand will are developed about the same. The term has been considered as one of the significantand encomia topics for the society. Advertising is one of the elements of the promotion mix buthas been also considered as one of the most prominent variables for the concept of a marketingmix. Advertising can be termed as the dissemination of the data which is concerned with theproducts and the services by non-persona means through paid media where the sponsoring entityhas been considered as the source (Percy and Elliott, 2016). The concept of advertising andpromotion proves very much beneficial for the business corporation as it creates awareness aboutthe products and the services and which in-turn generates a will to buy the product. This will aidthe entity in accomplishing the organizational goals, provides the boost to the sales graph anddevelops a clear path towards success and growth. The term advertising is a broader concept andbrand marketing is one of the significant components of the same. The brand is one of the mostempirical assets for any of the business organization. The concept of brand marketing isconcerned with developing and establishing the brand equity in-front of the potential consumers(abc-pte-ltd.business 2017). The below-executed analysis has been made focused on the ABCPTE Ltd and an advertising campaign is required to be developed for the MAXI HOT POTwhich is a food container. The business entity is based in Singapore and is involved in providingsupport operations for the transportation industry.Company BackgroundABC PTE Ltd is a Singapore based business corporation. The business entity is involvedin the business operations of providing supporting activities to the transportation industry (Emis2017). The business corporation is headquartered in Cecil Street 31, Singapore. What is being advertisedThe below-presented report has been made focused on the advertising campaign andwhich has been made focusing on the MAXI HOT POT which is a food container (Moriarty etal., 2014). This food container keeps the food hot for the duration of 24 hours and has a digitaltimer. This timer will aid the users to know the time till which the food will be kept hot.Moreover, the main purpose of the container is to preserve and maintain the freshness of the fooditems kept in it.
Advertising and Brand Promotion in MarketingProblem solved by adAdvertising and promotion done for a product are the marketing efforts which will beaiding the business corporation in moving a step ahead of that from the competitors. Theadvertisements will be enhancing and boosting the sales and this is even possible when thecompany is not able to make heavy investments or have a low budget (Ebeid, 2014). The below-executed report is based on the Ad campaign for Maxi Hot Pot which is a food container of ABCPTE Ltd company. The following are some of the problems which will be solved with the help ofthis Ad campaign: Making the brand visible: The brand should be visible in the market and for the targetedconsumers of the business corporation and if not so then it can come up as a problem for theentity. ABC PTE Ltd can develop brand awareness in the target market by adopting variousmediums and platforms for promoting the concerning product (Kelley, Sheehan andJugenheimer, 2015). Moreover, the company can also increase the involvement of the socialgroups and communities and this can also be considered as one of the factors which will aid insolve the issue of brand visibility. Launching new products: As in the case of ABC PTE Ltd. the company is launching its newproduct .i.e. Maxi Hot Pot, the business entity can face a number of problems (Hallahan, 2014).As selecting the target market and stimulating the same and developing a will to buy the productis a tough task and can come-up as a problem. The advertising campaign will aid the company inproviding the required details about the desired product and this will aid in creating awarenessabout the same. The more the ad is presented well, the more of the consumers will be attractedand stimulated. Advertising StrategyCreation of a desire in the viewers is the outcome of a successful advertisement campaign. Andfor doing the same the business entity is required to employ some advertising strategies whichwill aid the campaign in establishing the brand name in the market place (Mirabi, Akbariyeh andTahmasebifard, 2015). ABC PTE Ltd is expecting to launch a new product and for doing thesame the below mentioned is the advertising strategy which can be utilized by the entity:Repletion: This advertising strategy has been considered as relevant one, as it is simple but yet itis very much effective (Wang 2014). The main focus of this strategy is creating awareness,building identity and developing an impression on customer’s memory. According to thisstrategy, the business entity is expected to mention the products name and details for multipletimes through distinct mediums and platforms such as television, radio, social-media,newspapers etc.SWOT analysis
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