The report highlights the importance of creative advertising and effective communication in marketing. It emphasizes that creative advertising helps to grab attention, develop an optimistic attitude among customers, and stimulate them to purchase products. To prepare creative ads for Westfield shopping complex, three aspects - creative process, people, and situation - are required. Additionally, outsourcing advertising activities to agencies can be beneficial if done properly. The report concludes that effective communication is crucial in increasing productivity and profitability of a company.