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Advertising and Promotion Assignment

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Added on  2019-12-03

Advertising and Promotion Assignment

   Added on 2019-12-03

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Advertising and Promotion
Advertising and Promotion Assignment_1
TABLE OF CONTENTSIntroduction......................................................................................................................................3TASK 1............................................................................................................................................3Understanding the scope of communication................................................................................3CONCLUSION................................................................................................................................7References........................................................................................................................................92
Advertising and Promotion Assignment_2
INTRODUCTIONAdvertising and promotion are two different marketing techniques which are used bymarketers to generate awareness about its product among customers. Advertising is a paid formof communication which involves transmission of information about product through massmedia channels like, television, radio etc. Promotion refers to all the combined activities thatassist in communicating the information about product and its attributes to its customers (Booneand Kurtz, 2012). In the present report, different aspects of advertising and promotion areexplained. Westfield is complex is situated in Westfield-Stratford City that provide shoppingproducts, food and beverages to large number of customers. TASK 1Understanding the scope of communicationProcess of communicationIn order to attract large number of customers, it is required for the organization to havestrong and effective communication system. Therefore, company uses impelling communicationprocesses to sustain cut throat competition from rivals. However, advertising is a type of masscommunication where information is transmitted with the help of mass media. For advertising,the company uses channels like, television, radio, magazines, sales promotion and internet toreach wide range of target audience (Dachunta, 2014). The promotion involves set of activitieslike, advertising, sales promotion, personal selling and direct email. All these activities involvesdifferent mode of communications. In addition to this, the personal selling involves two waycommunication between seller and buyer whereas, advertising, sales promotion and direct mail isthe one way communication. Furthermore, in the given scenario, Westfield Complex can useadvertising and promotion method to communicate different products and services offered in theshopping complex. This will further help in improving the sales and increasing productivity andprofitability of the company. The communication process involves various elements like, sender, message, receiver,media, encoding and decoding. It addition to this, communication process will involve feedbackand noise. Furthermore, Westfield Complex is sender as it will send information about itsshopping complex to target audience. The target customers will receive the message and translate3
Advertising and Promotion Assignment_3

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