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Assignment on Trends in Advertising and Promotion

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Added on  2019-12-03

Assignment on Trends in Advertising and Promotion

   Added on 2019-12-03

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ADVERTISING ANDPROMOTION
Assignment on Trends in Advertising and Promotion_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Explaining the communication process............................................................................11.3 Regulating the promotion.................................................................................................31.4 Current trends in advertisement and promotion...............................................................4TASK 2............................................................................................................................................51.2 Roles and functions played by different advertising agencies.........................................52.4 Ways of working with advertising agency.......................................................................52.2 and D1) Role of branding in strengthening business and product....................................6TASK 3............................................................................................................................................72.1 Role of advertising in integrated promotional strategies..................................................72.3 Creative aspects of advertising.........................................................................................73.1 And M2) Explaining primary techniques of below-the-line promotion...........................83.2 and M1) Evaluating the way in which personal selling and word of mouth can be used byenterprise................................................................................................................................9TASK 4..........................................................................................................................................104.3 and M3) Promotional plan for BCWL college new postgraduate course......................104.3 and D3) Integrating promotional techniques..................................................................104.1 Appropriate process for the formulation of budget........................................................114.4 Measuring the effectiveness of promotional campaign..................................................11CONCLUSION..............................................................................................................................12D1. (a) Critical self-reflection..............................................................................................13REFERENCES..............................................................................................................................15
Assignment on Trends in Advertising and Promotion_2
ILLUSTRATION INDEXIllustration 1: Laswell communication model.................................................................................1Illustration 2: Response hierarchy model........................................................................................2Illustration 3: Kellogg's K special advertisement............................................................................7
Assignment on Trends in Advertising and Promotion_3
INTRODUCTION Advertising is the form of communication which provides opportunity to the manager oforganization with regard to spread the information about its new and existing products andservices to the respective customers (Advertising, 2015). For any firm, it is essential that it mustget in touch with its buyers. In order to perform this, manager has to take assistance fromdifferent communication models. This report is based on four different types of case scenarios which are used as the basefor giving answer to the particular questions. Report will depict about the benefits that firms willgain by framing advertisement for their products and services. The report will also showcase theusefulness of integrated promotional strategies. TASK 1 1.1 Explaining the communication process In order to spread information about products and services, firms have to take help froman appropriate communication process. However, while carrying out the selection of effectivecommunication process, manager has to define its goals and objectives behind the formation ofparticular advertisement (Holland, Diehl and Herrmann, 2013). For example, the famous healthybreakfast that cereal maker firm has decided to introduce as a new product in market is called bythe name, that is, Kellog's K special. In order to spread information about new good, Kellogg’scan follow Laswell communication model.Illustration 1: Laswell communication model(Source: Laswell communication model, 2015)1
Assignment on Trends in Advertising and Promotion_4

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