Advertising Promotion Business Plan Assignment
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Added on 2020-06-03
Advertising Promotion Business Plan Assignment
Added on 2020-06-03
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Advertising and Promotionin Business
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Communication process that applies to advertising and promotion.....................................11.2 Organisation of the advertising and promotions industry.....................................................21.3 How promotion is regulated..................................................................................................31.4 Current trends in advertising and promotion, including the impact of ICT..........................3TASK 2............................................................................................................................................42.1 Role of advertising in an integrated promotional strategy for a business or product...........42.2 Branding and how it it used to strengthen a business or project...........................................42.3 Review the creative aspects of advertising...........................................................................52.4 Examine ways of working with advertising agencies...........................................................5TASK 3............................................................................................................................................6Covered in PPT...........................................................................................................................6TASK 4............................................................................................................................................64.1 Appropriate process for the formulation of a budget for an integrated promotional strategy.....................................................................................................................................................64.2 Development of a promotional plan for a business or product.............................................64.3 Plan the integration of promotional techniques into the promotional strategy for a businessor product....................................................................................................................................74.4 Appropriate techniques for measuring campaign effectiveness............................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONAdvertisement and promotion are one of the important part of the business and itsproducts which helps in increasing public awareness towards the company services. In modernera, every organization wants to take competitive place in the market by invent new andinnovative ways to promote their services to invite large number of customers. Every consumerslooking for best advertisement and promotion in which they gather all the relevant informationabout the company products and services (Funk, 2013). Both advertising and promotionactivities are part of the marketing communication in which company intact with number ofcustomers to promote their services for increasing their sale. One of the main purpose ofmarketing communication in business is to improve overall brand image in front of potentialcustomers. Present report is based on Walt Disney, which is an American animation companythat define several products of cartoons. It is an entertainment company which easily invite largenumber of customers and improve their services for them. This report include communicationprocess which applies in advertising and promotional activities within the business. It alsoinclude various primary techniques is also discussed in their report that helps in increasingoverall sale of the company. Along with this, promotional plan is also mentioned in thisassignments to achieve overall success in the market. TASK 11.1 Communication process that applies to advertising and promotionCommunication is one of the best process to interact with the target customers and alsomake effective promotional and advertising. It is more beneficial for the firm to invite more andmore customers towards the products and services. In this process advertising and promotionhelps to the influencing customers demand towards the products. It also affect the consumersbuying behaviour which directly impact on organizational success in most effective manner.Along with the marketing communication define the way to interact with the customers and howto convince to buy the products so that we can say that communication play vital role inincreasing overall profitability in appropriate manner (Goris and et. al., 2010). In this WaltDisney use various communication methods in which they easily attain their targets. Someprocess of communication are as follows:1
Walt Disney use newspapers and magazines to promote and advertise their products andservices. It helps in inviting large number of customers in more effective manner.Because with the help of newspapers company specifies their products features toincrease customers awareness towards the products.Company also use their holding on building and streets which helps in inviting largenumber of customers toward the company (Hanafizadeh, 2012).Company also define their websites and also update regularly with their new andinnovative products. Walt Disney also organize their live events for promote their products in which theyeasily invite number of peoples and easily communicate with them about their productfeatures.All these activities of communication process helps in improving the brand image at marketplace. It also helps in communicating with number of audience in most effective manner. Themain benefits of all these communication process is to increase overall sale of the company inmarket place.Communication process: It is an effective process for every business organization tocommunicate wit their customers in order to convey information in effective manner. Mainly itdivided in three components. In this sender transmits information by using an effective channelto the receiver. Along with this, sender define ideas to another party which helps in effectivelytransforming information in effective manner. It helps in getting feedbacks from another party.BY this Walt Disney easily influence their customers to consume its products and services whichleads in attaining better results in most effective manner. 2
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