I would be very grateful if task 1 and 2 are completed with the help of aiming a Distinction. Thank you!

Amazon.com

Advertising and Promotion in Business

This presentation discusses the different below the line (BTL) promotion techniques used by Westfield Stratford City such as public relations, direct marketing, internet, events, promotional campaigns, and loyalty programs. It also explores the impact of mobile marketing on BTL promotion in the future. The use of BTL techniques within an integrated promotional strategy for Westfield is also discussed.

Promotional Plan for Westfield Stratford City using BTL Techniques

Presentation

This presentation discusses the techniques of below the line marketing, integrated promotional strategy for Westfield-Stratford Complex, importance of M Marketing, promotional plan, SMART strategy, objectives, budget, and techniques to evaluate the success of marketing campaign. It also includes references for further reading.

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

PowerPoint Presentation

This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.

Below the Line Marketing Techniques and Promotional Plan

The assignment delves into an in-depth analysis of a specific marketing strategy.  Students are tasked with examining various elements including the brand's target audience, its defined marketing objectives, and the diverse range of communication tactics employed to achieve those goals. The focus is on understanding how these different components work together to form a cohesive and effective integrated marketing communications (IMC) approach.

Professional Development

Marketing

Film and Theatre

Integrated Marketing Communications Strategy

Promotion Management

This report presents the marketing communication objective and budgeting for promoting the campaign of USQ. It also explains the IMC Mix elements and media mix elements that would be used to endorse the campaign of USQ. The report discusses the marketing communication objectives and budgeting, message strategies, and recommendations for USQ.

Advertising and Promotion in Business

End of preview

Promotional Plan for Westfield Stratford City using BTL Techniques

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

Below the Line Marketing Techniques and Promotional Plan

Integrated Marketing Communications Strategy

Marketing Communication for USQ: IMC Mix and Media Planning

Advertisement and Promotion of BMW : Report

Advertising and Promotion in Business

End of preview

Promotional Plan for Westfield Stratford City using BTL Techniqueslg...

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complexlg...

Below the Line Marketing Techniques and Promotional Planlg...

Integrated Marketing Communications Strategylg...

Marketing Communication for USQ: IMC Mix and Media Planninglg...

Advertisement and Promotion of BMW : Reportlg...

Promotional Plan for Westfield Stratford City using BTL Techniques

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

Below the Line Marketing Techniques and Promotional Plan

Integrated Marketing Communications Strategy

Marketing Communication for USQ: IMC Mix and Media Planning

Advertisement and Promotion of BMW : Report