Advertising and Promotion in Business

TASK 3

3.1- EXPLAIN PRIMARY TECHNIQUES OF BELOW-THE-
LINE PROMOTION AND HOW THEY ARE USED IN AN
INTEGRATED PROMOTIONAL STRATEGY FOR A
BUSINESS OR PRODUCT
• Marketing by direct mail: in this process the advertising or the
promotion of such new smartphone in the individual's email id. It should
be very much to the point, informative and so much professional that no
one able to avoid the advertisement.
• A door to door technique: door to door technique is another way to
promote some products. One man has to sell the product to individuals
one by one. The door to door process is very much familiar to the people.
It is also a strong communication in the below the line advertising
techniques.
• Email Marketing: email marketing is also the affective technique of
below the line marketing. In this Technique a Company or organisation
run their campaign on their own, they use the email to promote their
products. They target the customer to mail them directly.

OTHER TECHNIQUES USED IN THE BELOW-
THE-LINE PROMOTION:
• Individual selling: it is another selling plan associated with the marketplace sellers. Individual sellers
are the small seller with few items or products to offer the customer.
• Coupons: distribution of coupons to the consumers is the important technique in the below the line
promotion.
• Rebate: it’s an amount paid for refund or return on what has been contributed already. Mail rebate is
very much common now.
• Tread in policy: tread policy has different names like commercial policy or international policy.It
means all the rules and regulation that are proposed to change or modify the international trend flow.
Its Aim to boost up the nation's international trend.
• Free or extra: free gifts or the extra products are offered to the consumer at a fixed range of
marketing.
• Loyalty programme: it is a reward programme that is offered by the company, who frequently buy
the products.
• Free trial: the free trial is offered to the customer before buying the products.
• Discounts: discounts are available in some products that attract the customer to buy more and more.