About the product Summer activewear products Designed to use as a workout apparel and also casual apparel. Offers a sense of both comfort and fashion to the target customers
BIG Idea Will appeal to women to be a part of the new trend in the society regarding wearing active wear to their work destinations Communicate the benefit of the new summer activewear collection to the target customers Create an urge among the modern working female population to be part of the new revolution of wearing activewear for work. (Lou 2017).
Advertisement appeal The advertising appeal which can be used for the advertising campaign of the company is fear of missing out which will focus on communicating to the target audience that they are missing out on addressing their various needs and demands.
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