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Advertising Campaigns for Anti-tobacco and Blood Donation

   

Added on  2020-05-28

14 Pages1800 Words31 Views
Running head: NON-PROFIT-MARKETING CAMPAIGNSNon-Profit-Marketing CampaignName of the StudentName of the UniversityAuthor’s note

1NON-PROFIT-MARKETING CAMPAIGNSTable of ContentsDiscussion........................................................................................................................................21. Anti-tobacco Campaigns.............................................................................................................21.1 Not-for-profit No tobacco campaign in India............................................................................21.2 Not-for-profit No tobacco campaign in USA:...........................................................................31.3 Not-for-profit No tobacco campaign in Bangladesh.................................................................51.4 Not-for-profit No tobacco campaign in Malaysia.....................................................................61.5 Comparison among the tactics followed in the above mentioned countries.............................72. Not-for-profit advertising campaigns for Blood donation:..........................................................72.1 Indian advertisement:.................................................................................................................72.2 U.K. Advertisement campaign:.................................................................................................92.3 Australian Advertisement:.......................................................................................................102.4 United States:...........................................................................................................................112.5 Comparison among the tactics followed in the above mentioned countries:..........................12References......................................................................................................................................13

2NON-PROFIT-MARKETING CAMPAIGNSDiscussionAt the present situation, the most effective way of reaching to the people throughout theworld is to give advertisements in the social media sites, TV, newspaper etc. Many pf the not-for-profit NGOs or governments are using the way of advertising in the mentioned Medias fordifferent types of concerns like anti-tobacco, HIV aids, anti-poverty, blood donation or othersimilar factors. In this paper, the two selected topic for discussing and analysing the advertisingcampaigns and the cultural differences over the countries are anti-tobacco and blood donation.The way of representing, the required factors in the advertisements may be different due to thecultural differences of the different countries, which is the main concern of this report.1. Anti-tobacco Campaigns 1.1 Not-for-profit No tobacco campaign in India There are almost 267 tobacco users in India among which nearly 14.6% are youth. Thereare a number of health consequences in tobacco, which kills about one million Indians each year.However, the tobacco industry has been instrumental in spreading the tobacco industry globallythrough different marketing campaigns as well. Therefore, over the years, there had been noreduction in the number of users of tobacco in India. In order to generate awareness among thecitizen, there are a number of strategies followed by different Not-for-profit organization. In alieu of protecting the Indians from the harmful effect of the tobacco, Cigarettes and OtherTobacco Products prohibition act was proposed in the year 2003 (Hammond et al., 2012).

3NON-PROFIT-MARKETING CAMPAIGNSTactics followed In India, different NGOs are working in anti tobacco campaigns. Tears You Apart is anexample of such advertising campaign in India. One of the major tactics followed by the not-forprofit organization of advertising campaign is citing the real victims suffering from cancers dueto tobacco smoking in order to create awareness among the general public. It also features theadvantages of quitting tobacco and living a healthy life. Even the packets of tobacco come with awarning message. Figure 1: Representing warning message as a tactic of advertising campaign(Source: Hammond et al., 2012)1.2 Not-for-profit No tobacco campaign in USA: Tactics Researches prove that almost 480,000+ annual deaths are due to the use of tobacco in US.As advertising campaign for generating awareness among the public, USA non-for profitorganizations have embarked on teaching kids about the harmful effects of tobacco smoking byarranging different anti tobacco campaigns. The tactics followed in USA is similar to the tactic

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