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Agricultural Marketing: Concept and Definitions (PDF)

   

Added on  2021-05-31

20 Pages869 Words89 Views
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AdvertisingFarmers’ Own’ Milk
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Purpose of the Study◆Defining the Problem◆Defining the advertising Objectives◆Understanding the Target audience◆Media Strategy◆Creative Strategy◆Creative Execution◆Production Consideration◆Budget Summary◆Conclusion
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Problem to be Solved◆Australian Dairy Farm industry is in a recovering phase from the global recession of the year 2008.◆As much as 60% of the Australian dairy produce is exported in different countries.◆Decline in the usage of Dairy Farm produce.◆Decline in the quality of the milk production.◆Less penetration of the Dairy farm milk in the Australian market.◆Marginal income to the Dairy Farmers.
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Objectives of AdvertisingSpecific ObjectivesIncrease the brand awarenessIncrease the sales of Farmers Own milkPromoting the Dairy farm produceIncreasing the sales by a factor of 2.5XCreating awareness of the usefulness of Dairy Farm Milk
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