Impact of Advertising on Consumer Behaviour: An Annotated Bibliography

Assessment 1

Table of Contents
Annotated bibliography...................................................................................................................3

Annotated bibliography
1. Hamouda, M., 2018. Understanding social media advertising effect on consumers’
responses: An empirical investigation of tourism advertising on Facebook. Journal of
Enterprise Information Management.
The main purpose of this research paper is to understand the impact of social media
advertising and impact over customer’s behaviour and attitude. The current research would
assist the researcher in executing their own research on the topic of significance of
advertisement over customer behaviour. The current information is taken from the journal of
enterprise information management. From the journal this has been concluded that there is a
significant relationship between credibility and social media advertising value. The major
limitation of this research paper is that this is only related with the information of tourism
industry.
2. Sama, R., 2019. Impact of media advertisements on consumer behaviour. Journal of
Creative Communications, 14(1), pp.54-68.
The main purpose of this research paper is to understand regarding the intensity hold by
different channels of social media advertisement in terms of developing customer behaviour.
Digitalisation has changed habits of consumers and in the light of this businesses are needed to
invest their resources in analysing most influential channel of advertisement so that to gather
attention of their customers. From the current journal this has been identified that to examine
the importance of different channels in terms of understanding customer behaviour. The current
source is helpful in managing the current research and gathering information for the research so
that valuable outcomes can be taken out. The major limitation within current research is that the
research paper would not examine the expensiveness of these methods of advertising.
3. Singh, R.P. and Banerjee, N., 2018. Exploring the influence of celebrity credibility on
brand attitude, advertisement attitude and purchase intention. Global Business
Review, 19(6), pp.1622-1639.