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Advertising and Integrated Communication Assignment

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Added on  2020-03-16

Advertising and Integrated Communication Assignment

   Added on 2020-03-16

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Advertising and Integrated Communication Assignment_1
Advertising and Integrated CommunicationExecutive summaryThe below executed summary has been made focused on the IMC plan of the 3DSystems' Healthcare Technology Centre. The main objective of this communication plan is todevelop a communication system which will aid the entity in attaining new customers and alsodevelop awareness in the existing one regarding the products and services. The plan has beensegmented in the various parts which are as follows. The fist part consist of the communicationobjectives which are required too be developed so as to develop the framework of the plan.Further the plan consists of the IMC tools which are analyzed on the base of budget and theabove mentioned communication objectives. The nest is the creative advertising strategies whichwill aid in enhancing the value of the plan and the last part comprises of the media plan. Thismedia plan includes the media channels and platforms utilized by the entity for the plan.
Advertising and Integrated Communication Assignment_2
Advertising and Integrated CommunicationContentsIntroduction.................................................................................................................................................4Literature review.........................................................................................................................................4Market segments..........................................................................................................................................5Marketing communication objectives..........................................................................................................5IMC tools....................................................................................................................................................6Creative advertising strategies.....................................................................................................................6Media plan...................................................................................................................................................7Conclusion...................................................................................................................................................8References...................................................................................................................................................9
Advertising and Integrated Communication Assignment_3

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