(PDF) Advertising Services Marketing

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DEVELOPING A PROPOSALFOR A MEDIA PROJECT ANDOBTAINING CLIENT LETTEROF INTENT
TABLE OF CONTENTS1. INTRODUCTION AND BACKGROUND................................................................................12. REQUIREMENTS.......................................................................................................................12.1.1 TECHNICAL PROPOSAL....................................................................................................12.1.1.1 Describing product or service offered.............................................................................12.1.1.2 Drafting Execution plan including Work-breakdown structure, timeline, deliverablesand resource allocation................................................................................................................22.1.2 FINANCIAL PROPOSAL.....................................................................................................72.1.2.1 Describing cost breakdown structure including cost per deliverables and otherassociated costs...........................................................................................................................72.1.2.2 Analysing method and time of payment.......................................................................102.1.3 LETTER OF INTENT..........................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
1. INTRODUCTION AND BACKGROUNDMedia agency services are important in Arab countries such as UAE as online marketing is increasing in country. Moreover,by getting more reliant on digital marketing, campaigns, content management, clients can attain marketing activities. Present reportdeals with project of media agency for the local client in the GCC (Gulf Cooperation Council) which will produce Press Conferencefeaturing new aid hearing project. The Press Conference will be attended by most of GCC media which will include high officials andindustry leaders.Customer wants media services for enhancing his business and promote business in order to maximise businessoperations. For undertaking this project, technical and financial proposal for the media agency will be taken into account.PleasantMedia Services will provide media agency services in effective manner to customer and deliver project within stipulated time. Theservices such as online marketing, affiliate service, lead generation consultancy, content management and advertisement campaignswill be provided.The technical proposal will include description of service as what it will offer and then execution plan will be made as well.This plan will include timeline, work-breakdown structure, deliverables and resource allocation which are the main factors to beincluded in project for delivering the same to client. On the other hand, financial proposal will be produced covering cost breakdownof project, methods and time of payment. Moreover, letter client from MENA region will be made available. The project will bedelivered on time to customer for achieving satisfaction.2. REQUIREMENTS2.1.1 TECHNICAL PROPOSAL2.1.1.1 Describing product or service offeredPleasant Media Services is formed for providing advise to clients with regards to how they should place their brand oradvertise their offerings for presenting positive picture of themselves to the public. In recent scenario, artificial intelligence hasbecome extremely useful for corporations in order to succeed in the competitive world. This helps to place the product in the market1
and attain assured success quite effectually (Kerzner, 2018). In order to perform the services in effective manner, local client in GCC(Gulf Cooperation Council) will be provided with digital marketing, media services etc. so that client can present Press Conferencewhich will befeature new aid hearing project in the market.This product is consisting of various features and programmed in a manner that it will bring the satisfaction among theconsumers and overcome with the hearing problems. It includes hearing and activity tracking, small, discreet and quick to fit, light inweight as well as invisible products. It can easily be connected with the mobile devices such as iPhone, iPad, Apple watch as well asAndroid phones.Advertising and marketing with the help of technological advancement such as digital technology has countless benefits tobusiness. Pleasant Media Services will provide all range of services such as online marketing, affiliate service, lead generationconsultancy and content management to provide wide range of services to customer for enhancing level of satisfaction. These serviceswill help to attain good amount of profits by offering them at affordable costs.Customer will be benefited as media services will beprovidedto them. With the help of these services, customer can enhance its brand by advertising it its target market. Thus, client willbe able to attain good marketing tactics to avail benefits.Media agency services includes advertising, enhancing public relations and related forms of media management. Advertisingcampaigns and related services will be provided to client in order to attain customer base and enhancing share in the market (Heldman,2018). On the other hand, various digital media services will also be provided such as PPC (Pay Per Click), Search EngineOptimization (SEO), online reputation management etc. The range of media agency services will be offered to customer by whichthey may be able to attain its target market.2.1.1.2 Drafting Execution plan including Work-breakdown structure, timeline, deliverables and resource allocationThe execution plan is necessary to be prepared by the business so that project may be effectively accomplished in a bettermanner. Pleasant Media Services will provide media and advertising services to client of GCC. In order to complete this project, all2
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