Aegis Ambulance Services Plans to Initiate a Non-Emergency Ambulance Service in Leeds, UK

BDP- A68995

EXECUTIVE SUMMARY
Aegis Ambulance services has planned to initiate a non-emergency ambulance service in Leeds,
UK. This is evident from the fact that old age population in UK faces irregularities to avail
services like regular health check-up, non-urgent services, pharmacy in time which affects their
health quite badly. The non-emergency ambulance services will be provided by Aegis
Ambulance services so that it may help needy local people and children seeking for getting
services in a better way. The medical services at doorsteps will help old aged people in context
with medication, check-ups as well as treatment to life threatening diseases. This transportation
services must have all the necessary medicines, equipment and machineries which in turn bring
the instant relief to a patient. These are the medical practitioners who are trained to handle
people on emergency situations which is mainly part of emergency medical services. they are
crew members in Ambulances and are trained to make quick decisions of response towards the
condition of a patient. Therefore, Aegis Ambulance services will implicate effective method that
will bring them authentic information regarding the current issues and trend in market. Similarly,
there can be rise in profitability and operational gains which in turn affect business for proper
administration of funds. Mainly, old age group do not have sufficient resources for their
transportation and having medical check-ups on regular basis. By considering the health and care
obstacles which have been faced by old age people due to diseases or poor health conditions.
There are several issues and obstacles which in turn affect the operational efficiencies of
business in a negative as well as positive way. As per analysing the issues there are various terms
which will be helpful in adding value to operations. The purchase of any assets which will be
capital intensive that rises funds operational gains in business.

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................1
2. THE BUSINESS CONCEPT.......................................................................................................3
Product/ Service..........................................................................................................................4
Target Market..............................................................................................................................6
Value added.................................................................................................................................6
Specific Features.........................................................................................................................7
Who is involved..........................................................................................................................8
3. FEASIBILITY RESEARCH.....................................................................................................11
The feasibility research plan.....................................................................................................11
Primary and secondary data needs............................................................................................12
Priority area...............................................................................................................................12
Sampling...................................................................................................................................12
Research methodologies............................................................................................................20
5 key areas of feasibility research.............................................................................................23
Product and services..................................................................................................................23
Industry.....................................................................................................................................25
Market.......................................................................................................................................26
Organisational...........................................................................................................................26
Financial....................................................................................................................................27
Outcomes of research with regards to Ambition Vs Ability.....................................................31
4. THE BUSINESS MODEL.........................................................................................................32
Introduction to business model.................................................................................................32
The core strategies.....................................................................................................................32
Competitive advantages............................................................................................................33
Sustainability resource need......................................................................................................35
Essential networks.....................................................................................................................36
Partnership................................................................................................................................36
Value added implications..........................................................................................................37
Summarized Canvas model.......................................................................................................37

5. BUSINESS PLAN.....................................................................................................................40
Steps of business model approach............................................................................................40
Current position and achievements...........................................................................................40
Future expectations...................................................................................................................41
Procedure for attaining such target...........................................................................................41
Ensure arrival............................................................................................................................44
Reliability for attaining targets..................................................................................................45
Risk management......................................................................................................................45
Success factors..........................................................................................................................47
Viability of plan........................................................................................................................49
Budgets and required investment..............................................................................................49
CONCLUSION..............................................................................................................................50
REFERENCES..............................................................................................................................51

1. INTRODUCTION
Healthcare facilities are to be provided to patients so that they may be able to avail facilities and remain healthy in their
individual life. Seeking this opportunity to serve people, non-emergency medical services will be offered to business in gaining
satisfaction level up to a major extent. This is evident from the fact that old age population in UK faces irregularities to avail services
like regular health check-up, non-urgent services, pharmacy in time which affects their health quite badly. The non-emergency
ambulance services will be provided by Aegis Ambulance services so that it may help needy local people and children seeking for
getting services in a better way. These services are needed because ageing population is increasing day by day in UK and as a result, it
will be helpful for people in availing such amenities (SETTING UP A NON-EMERGENCY MEDICAL TRANSPORT BUSINESS:
SOME DO'S AND DON'TS. 2017).
There is rationale behind choosing this service as a business idea because there are nearly 3.7 million people being diagnosed
with diabetes and are of old age. Due to absence of non-emergency services, regular health check-up and appointment with doctors
cannot be availed by old age people and they have to be dependent on other persons to get them to hospitals. This becomes life
threatening for people and dependency increases which is not good. In relation to this, non-emergency services will be offered to
patients with the help of which advance appointment could be taken by them and as such, regular health check-up can be availed at
hospital as timely ambulance service will be provided at their doorstep.
The logistical requirements would be lower because Aegis Ambulance services will specialise initially by transporting smaller
groups of people and thus, small van will be good (Butun and Hemingway, 2018). In relation to this, health care centres nearby
location will have to assessed so that contact with centres could be established by which more patients would avail services from firm
and business will be successful from its inception. This means that business would be able to achieve good sales so that profitability
could be increased and market share can be built in a better way. Moreover, Aegis Ambulance services will provide faster and
effective services to people so that they may avail check-up in an timely manner.
1

Business opportunity is quite relevant for the company so as to attain better profits in the region with ease. This is because
serious health issues are being assessed as old age people in UK are diagnosed with diabetes, dementia and related diseases which
requires health check-ups in regular basis and advance appointment is required from the concerned doctor in order to maintain their
health in the best possible manner. It is quite essential for old age people as family members because of their busy schedule do not get
time to visit with aged member to healthcare centres regularly. Thus, in order to provide them with timely services, Aegis Ambulance
services will offer them speedy services by which their heath can be maintained in a better way by proper medical check-up.
The location is one of the important element for business to set up in an area where majority of people can avail services in
effective manner (Blodgett and et.al., 2017). The business will be located in Leeds city in UK which is appropriate location for firm in
order to attain profits in the best way possible. It is appropriate because NHS (National Health Service) is located in Leeds by which
Aegis Ambulance services could establish contact with NHS so that majority of people could avail services and sales could be
increased with ease. This will help in getting good customer base in effective way and as a result, objectives can be met quite
effectively.
In ambulance services, main role is of drivers which have to be adequately trained so that they may effectively provide their
duties and responsibilities towards patients. He will be responsible for issuing receipts to patients, preparing financial reports at very
end of week, for handling any duties which are assigned to them by doctors or nurses in charge of ambulance. On the other hand,
services will be offered to patients. Apart from it, speedy services will be offered to customer at their doorstep in effective manner.
This means that organisation will have greater amount of sales and customer satisfaction will be achieved by training all the
employees in effectual way.
In relation to this, proper evidence could be generated that Aegis Ambulance services will effectively provide services to old
age patients. Financial projections are another part of new business that will be established in Leeds city of UK. Salaries of ambulance
drivers, cleaners, nurses and other personnel, maintenance costs for ambulance and other services are also required (Larsson, Holmén
and Ziegert, 2017). Thus, budget will be made accordingly and operational activities will be started. Hence, rationale behind choosing
2

the business opportunity is that better and speedy non-emergency medical transport services will be imparted to old aged people.
Thus, desired profits would be accomplished by firm in market.
2. THE BUSINESS CONCEPT
In relation with analysing the operational awareness as well as health car increment in the society this approach will lead
positively. The medical services at doorsteps will help old aged people in context with medication, check-ups as well as treatment to
life threatening diseases. They will have proper medical support and attention which bring them necessary operational gains. Along
with this, it has been analysed by the professionals of Aegis Ambulance services that people do not apply for booking an ambulance to
transport them home to hospital and wise-versa (Hopp and et.al., 2018). It is due to the higher charges and luxurious services which
costs more than to take a cab and go anywhere.
Therefore, on the basis of such issues the organisation has planned to keep the costs convenient to the old age patients which will
make them able to afford an ambulance to take them hospital or bring the appropriate medical benefits (Smith, 2018). Moreover, there
will a medical team in ambulance which will help individual at their home mainly at the time of emergency or in small issues. On
which the experts or experienced practitioners will be boarded to the ambulance who have proper information knowledge regrading
3

each medicine and the techniques to treat a person (Huang and Wong, 2018). Moreover, there are factors which are needed to be
considered in this approach of developing ambulance services more convenient to the society.
In includes the analysis on the operational culture of the business such as product and services offered by them target market for
operations, value added services, specific features as well as medical practitioner which are involved in this process (O’Donnell and
Dahl-Popolizio, 2018). Thus, this entire operational plan has been determined by them with proper consideration and evaluation of
operational practices.
Product/ Service
Aegis Ambulance services has have planned to bring the adequate Medicare help to society with presenting the lower cost
ambulance services to the society. However, the motive of serving non- emergence medical services through this mobile vehicle
which will bring help to old age people in terms of acquiring proper medical attention and having appropriate services which will lead
them in making effective operational development (Envick, 2018). It includes various services which have been planned by Aegis
Ambulance services to offer the society such as:
Patient transport services:
Aegis Ambulance services has planned to bring the PTS services to patients which will help them in bringing Medicare help to
the individual. This sector will help in handling the operations such as serving the individual help in the case of emergency and non-
emergency situations (McMurray, Cross and Caponecchia, 2018). A proper attention and ascertainment over patient which are
surviving from various diseases. There has been appointment of skilled and experienced workforce which will bring the beneficiary
advantages to the patients. It involves transporting the patient at hospital with proper care. This transportation services must have all
the necessary medicines, equipment and machineries which in turn bring the instant relief to a patient (Matte and Neirotti, 2018).
There can be operational gains and determination of operational practices which in turn helps in overcoming from poor health.
4