Electric Vehicles in Europe

Electric vehicles in
Europe

Table of Contents
INTRODUCTION...........................................................................................................................3
PART -1 ..........................................................................................................................................3
A) PESTEL ................................................................................................................................3
B) Porters Five Force .................................................................................................................5
C) Organisational Changes.........................................................................................................7
D) Reasons for organisational Changes .....................................................................................7
Conclusion ..................................................................................................................................8
PART- 2...........................................................................................................................................8
A) Porters Value Chain and Conclusion ....................................................................................8
B) New business opportunities ...................................................................................................9
Conclusion ................................................................................................................................10
PART -3.........................................................................................................................................10
CONCLUSION ........................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In the time of present market place there are several organisations which are too much
familiar with the concept of global business environment as it has always helped in expanding
their level of market share and increase the size of the organisation on a global level of trade.
usually the operating situation in any organisation is dependent upon two prominent factors
which is internal and external elements directly which are influenced by the overall productivity
and the ratio of profitability gained by the organisation. In context to this project to the company
has been chosen which is actually a very global multinational company and a well-known brand
in the automotive manufacturing in Japan. There has to be several products which are offered by
this company which come into automobiles, luxury vehicles and several other commercial
vehicles which run across the globe. Pestel analysis is used in this project to understand the
environmental application and porter’s model is been evaluated to understand several elements.
PART -1
A) PESTEL
Business environment is usually sum total of several external as well as internal factors
which actually impact over the whole organisation potential and is implemented directly over the
strategic decisions taken for obtaining and sustaining a maximum amount of profit. there are
several macro factors such as customers, competitors, suppliers as well as government which
shall be gained in order to have a competitive advantage in the market with limited amount of
time.
in connection to the company Toyota industry of this field is basically functioning over higher
competitive level and effective margin ratio of providing a technological services to customers.
This company usually deals in the matter of electric vehicle as well as there is use demand of
such products from the past two years. Toyota manufacturing market has taken several initiatives
by employing the pestle model into the functioning unit which is mentioned below:
Political: under this it comprises several policies and regulations which are stupid limited
by the political stability of the organisation and also focuses on the productivity ratio it is
creating (Alhassan, Kuwornu and Asare, 2019).in context to the electric vehicle industry the
country’s government has taken several kind of initiative to promote the EV across Europe as
well as reduction in several amount of co2 and n2 which is improving the performance in the

transportation also the government has imposed several kinds of policies which is enriching this
brand and the product in both demand and supply as well as to reduce the amount of CO2 by the
year of 2020.after adopting such mobility program to Utah has easily adjust the several issues
which are present in environment related to the pollution problem when are very innovative and
prospective style. Toyota came up with this attractive package in which subsidies in EV vehicles
have let them with lasting increase in their sales performances as compared to the other
competitors or substitute present in the market. High Political stability.
Economical: in this concept it involves and revolves around the economic growth.
deflation, several rates of exchanges, rates of inflation and many other factors. diesel actually the
capacity level of sustainable growth which can be created only by the organisation through their
products in a very innovative and attractive way. Further they had to maintain a proper amount
of sales growth to survive in this competitive market so they established a retaining existing
customer brand which attracted several other customers as well. This directly affected on the
ratio of their efficiency. High economical growth.
Social: is factor basically in faces on the growth of population and several other
demographic elements which are referred to as the gender consumer taste and the age which
makes several kind of changes in the preference of the sales volume. Toyota has accepted it as a
corrective course of plan action which has been implemented as an idea of reducing the
footprints of carbon in the environment. This has made them popular in the marketplace and the
majority of the people in the market have been willing to pay this amount of premium zero from
low emission attractiveness which was present in the ICE model this basically age to your dad to
attain a very much sustainable and profitable market with a product ratio which will in crew
increases with time and also obtain the consumer satisfaction level. Medium level of fluctuations
in society. (Agnihotri, 2016).
Technological: The factors also includes most latest technologies, automation features
and several innovative ideas which have let them to expand their profit ratio in the industry.in
context of the electric vehicle, United kingdom’s population is very much into demand of such
products and have several alternative options which are fuel cars, which is the biggest threat in
the industry for the Toyota company. Therefore they have made a particular effort in capturing a
large amount of consumers globally and has created a scope for the brand to gain competition