Business Plan for Setting up Aesthetics Clinic

RUNNING HEAD: Business plan for setting up Aesthetics Clinic
1
Name of the student-
Topic- Business plan for setting up Aesthetics Clinic
University Name-

Business plan for setting up Aesthetics Clinic 2
Table of Contents
1. Executive summary.......................................................................................................................5
2. The busienss concept.....................................................................................................................6
2.1 Description of the business..........................................................................................................6
Unique selling of (Our Tampines Hub) Amaris B Aesthetics clinic..................................................6
2.2 Goals of the Amaris B asthenic clinic at Our Tampines Hub.......................................................7
Potential of the Amaris B......................................................................................................................7
3. Research and analysis....................................................................................................................8
3.1 Target market...............................................................................................................................9
3.2 Market Size and Trends Based on Research Data......................................................................10
3.3 SWOT analysis of Company.....................................................................................................11
4. Marketing plan formation............................................................................................................12
4.1 Pricing strategy for the Amaris B..............................................................................................12
4.2 Promotion activities provided by Franchisors............................................................................13
5. Management design.....................................................................................................................13
5.1 Legal obligation of Amaris B....................................................................................................13
5.2 Personnel Requirements to run the franchise.............................................................................13
6. Financial analysis of company.....................................................................................................15
6.1 Projection of the income statement of........................................................................................15
6.1.1 The First year income statement of the Amaris B has been given below............................15
6.1.1 The second year income statement of the Amaris B has been given below........................16
.........................................................................................................................................................16
6.1.1 The third year income statement of the Amaris B has been given below............................17
.1.3 Balance sheet statement of Aesthetics Clinic for upcoming three years...................................17
6.1.4 Cash flow statement of Aesthetics Clinic for the first year.....................................................19
6.1.3 Cash flow statement of Aesthetics Clinic for the second year................................................19
6.1.3 Cash flow statement of Aesthetics Clinic for the third year....................................................20
6.2 Graphical presentation of the Break-even point of the company...............................................21
7. Investment proposal formulation.................................................................................................21
7.1 Source of funding......................................................................................................................21
7.2 Expected financial return of company.................................................................................23
7.3 Total capital required from the angle investors and proportion of the investment.....................24
8. Critical risk analysis....................................................................................................................25

Business plan for setting up Aesthetics Clinic 3
8.1 Critical Risk of setting up new business at Our Tampines Hub.................................................25
8.2 Alternative Courses of Action...................................................................................................25
9. Conclusion...................................................................................................................................26
References...........................................................................................................................................27
Appendix.............................................................................................................................................30

Business plan for setting up Aesthetics Clinic 4
1. Executive summary
In this report, proper busienss plan has been formulated. However, operation,
marketing and financial plans implemented will help in evaluating the internal and external
factors of business. In this report, proper business plan will be implemented to determine the
resources required and future project financial statement of company. It will be useful for the
company to determine whether starting up Asthenic clinic in Our Tampines Hub. It will be
beneficial for the investors, residents of Our Tampines Hub and promoters of the business.
This report has assisted in evaluating the financial, marketing and operational functioning of
company. The new busienss name would be Amaris B. The main outcomes of this report are
related to break-even point at which Amaris B would be having no profit no loss. The Amaris
B will have no profit no loss if it sales its cosmetic services to 250 patients. Nonetheless, due
to the high profitability, Amaris B would earn good amount of profit due to the client’s
inclination towards the cosmetic improvement services. The capital budgeting analysis has
also reflected that NPV of the company is positive and showing effective IRR rate which is a
good indicator for Amaris B to start up new Asthenic clinic in Our Tampines Hub. This
Amaris B Aesthetics clinic will help Our Tampines Hub to get proper treatment for scars,
skin Laxity, wrinkles, moles, liver spots, excess fat, and cellulite and skin disorder. It will
also assist residents of Tampines to get proper health care services in Our Tampines Hub.
This busienss would be the franchise of Amaris B and it has to maintain the same level of
quality in its services. Therefore, Amaris B in Our Tampines Hub needs to use advanced
technologies to offer cosmetic improvement services to the residents. Another outcome of
the newly established busienss in Our Tampines Hub would be related to capturing niche
market. It will not only create effective brand image but also increase the profitability of
company. Amaris B aesthetics clinic will be set up our tampines for treatment for scars, skin
Laxity, wrinkles, moles, liver spots, excess fat, and cellulite and skin disorder. The main goal
of the Amaris B aesthetics clinic is to provide effective cosmetic improvement services to
clients at the least effective price.

Business plan for setting up Aesthetics Clinic 5
2. The busienss concept
2.1 Description of the business
With the ramified economic changes and complex busienss structure, it would be
beneficial for starting up Aesthetics clinic for residents of Tampines. It is observed that
Aesthetics clinic is set up to residents of Tampines for their better satisfaction. This business
is started with a view to attract residents of Tampines in determined approach. The new
Aesthetics clinic is set up to provide the medical services and treatment for improving
cosmetic appearance through various surgeries. It includes treatment for scars, skin Laxity,
wrinkles, moles, liver spots, excess fat, and cellulite and skin disorder. The name of the
busienss would be Amaris B. There are several hospitals and clinics. However, with the
changes in economic conditions, Our Tampines Hub may look for setting up Aesthetics
clinic. It would be hard to determine the actual cost of investment to set up the new
Aesthetics clinic but it might take investment of approximate 1million. The Amaris B is the
biggest medical center in Singapore which geared up to set up its franchise in our Tampines
hub (McKenzie, 2017).
Product line of company
Amaris B would be providing following types of services which help in cosmetic
improvement of the clients such as
 SKIN Treatment
 FACE improvement surgeries
 BODY CONDITIONS improvement treatment
Unique selling of (Our Tampines Hub) Amaris B Aesthetics clinic
 This Amaris B Aesthetics clinic has been incorporated to help Our Tampines Hub to
get proper treatment for improving cosmetic appearance. Company has planned to
provide all of its treatment services to the residents of Tampines at very low cost to
increase their satisfactions and health.
 In Singapore, people are more inclined towards grasping cosmetic services which are
high in quality and less in cost. This will help Amaris B Aesthetics clinic to increase
the overall value of the organization in determined approach.

Business plan for setting up Aesthetics Clinic 6
 This Amaris B aesthetics clinic could establish strong brand image and also offer best
treatment for asthenia and psychic disorder.
 The main key intent of Amaris B aesthetics clinic is related to providing treatment for
improving cosmetic appearance by using special meditation and advanced
technologies for the residents of Tampines.
 This busienss will assist residents of Tampines. The Amaris B aesthetics clinic has
also adopted new advanced cyber computing enterprises resources planning to
establish automation in the busienss and attract clients who are more inclined towards
new technologies (McKenzie, 2017).
2.2 Goals of the Amaris B asthenic clinic at Our Tampines Hub
It is observed that Amaris B aesthetics clinic will be set up our tampines for treatment
for scars, skin Laxity, wrinkles, moles, liver spots, excess fat, and cellulite and skin disorder.
It helps residents of tampines hub for their improving their cosmetic appearance. It will not
only be positive factors for Our tampiness hub but also increase the value of the client’s
satisfaction in determined approach.
The main goal of the Amaris B aesthetics clinic is to increase the overall profit and
value of the patient’s satisfaction in determined approach. In addition to this, by
incorporating Amaris B aesthetics clinic, it will result to deployment of additional funds and
increase the return on capital employed in determined approach. It is further observed that
there are several sub goals behind incorporating the Amaris B aesthetics clinic which are
given as below (McKenzie, 2017).
 Increasing the client satisfaction
 Enhancing the business by adopting new life cycle and diversifying the busienss in other
business sectors
 Increasing the brand image by grasping more clients in market through diversified strategy
plan.
Potential of the Amaris B
Investor’s point of view