Aesthetics Clinic Business Plan for Tampines Hub Residents
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Added on  2023/06/15
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This presentation outlines a business plan for Aesthetics Clinic, a cosmetic improvement clinic for residents of Tampines Hub. It includes research and analysis, marketing plan formulation, management design, financial analysis, critical risk analysis, ratio analysis, and recommendations.
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Aesthetics Clinic at Our Tampines Hub for residents of Tampines
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TABLE OF CONTENT 1.Introduction 2.Research and analysis 3.Marketing plan formulation 4.Management design 5. Financial analysis of company 6.Expected financial return of company and Break-Even point Graph 7. Critical risk analysis 8. Ratio analysis 9. Analysis of the project 10.Recommendation 11.Conclusion 12.References
INTRODUCTION This presentation has reflectedproper busienss plan has been formulated. The new busienss name would beAesthetics Clinic It is opened to add value to cosmetic improvement of residents resides at our Tampines Hub. The marketing, operation and financial requirement of company has been taken into consideration.
RESEARCH AND ANALYSIS •Target market-Residents of Tampines to grasp attractive offers. •Market Size-258310residents of Tampines •Key strategy- Use of cyber computing system in its busienss. •Marketing plan-organizing proper seminars for the promotions of its tours and travel packages (Kwok & Yu, 2013). •
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MARKETING PLAN FORMULATION ï‚¢Pricing strategy for theAesthetics ClinicPenetrating and profit based pricing strategy. ï‚¢Promotion activities- Use of cyber systems and conduct seminars in Tampines Hub.
MANAGEMENT DESIGN ï‚¢Legal obligation-the proprietary way of reporting income and keeping the track of its financial information. ï‚¢Personal requirement-Determination of the total cost required. ï‚¢Capital, physical and financial requirements (Mason & Stark, (2014).
FINANCIAL ANALYSIS OF COMPANY ï‚¢Operating expenses ï‚¢The main operating expenses of company would be ï‚¢Rental expenses= $ 90000*12= 108000 ï‚¢Renovation cost= 7800 ï‚¢Monthly utilities cost= 12*600= 7200 ï‚¢Franchisee licensing fees= $ 15000 ï‚¢Total operating expenses to run business effectively= $138000 (Kwok, & Yu, 2013). Investment required Funding requirement= $ 15, 00,000 Debt funding= $9, 00,000 Equity funding= $ 6, 00,000
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Expected financial return of company and Break-Even point Graph Expected financial return YearsCash flowP.V. FactorsP.V. amount 0-$15,00,000.00$1.00-$15,00,000.00 1$9,00,000.00$0.91$8,18,181.82 2$9,00,000.00$0.83$7,43,801.65 3$9,00,000.00$0.75$6,76,183.32 Year-1Year-2Year-3Year-4Year-5Year-6 0 10000000 20000000 30000000 40000000 50000000 60000000 70000000 80000000 90000000 Total sales Total cost
CRITICAL RISK ANALYSIS •There is various side effect of cosmetic surgery. •Other potential risk would be related to cost factors, changing environmental condition andpurchasing power of clients. •Alternative Courses of Action-Use cyber computing enterprises resources planning in the business (Ford, Bornstein & Pruitt, 2010).
RATIO ANALYSIS RATIO Formula 2016 2015 Current ratioCurrent assets / Current liabilities1.4352.886 Acid Test RatioCurrent assets – (stock + prepaid expenses) / Current liabilities1.3322.803 Stock turnover ratioCost of goods sold / Average Inventory(69.40)(89.50) Gross profit ratioGross profit / net sales X 10062.19%61.49% Net profit ratioNet profit / net sales X 10012.02%9.58% Return on capital employedNet profit / capital employed X1003.81%2.69% Return on total assetsNet profit after tax / total assets X 1003.54%2.51% Capital gearing ratioVariable cost bearing capital / fixed cost bearing capital2.4242.185 Administrative expenses ratioInterest expenses / Operating profit X 100-20.67%-28.04%
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ANALYSIS OF THE PROJECT •Positive NPV of $ 333218 •IRR= 23.92% •This project will give better outcome toAesthetics Clinic and people in Tampines Hub. •This project will give better outcomes to investors,people in Tampines Hub (Hopp & Greene, 2017). Expected financial return YearsCash flowP.V. FactorsP.V. amount 0-$15,00,000.00$1.00-$15,00,000.00 1$9,00,000.00$0.91$8,18,181.82 2$9,00,000.00$0.83$7,43,801.65 3$9,00,000.00$0.75$6,76,183.32 Net present value$3,33,218.45 IRR23.92%
RECOMMENDATION •Use of advanced technologies and seminars for promotion ofAesthetics Clinic. •It should offer customized tours and travel offers to the people atTampines Hub.
CONCLUSION •Aesthetics Clinicneeds to focus on only all the residents in Tampines Hub. •Company needs to adopt proper busienss model based on the needs and demand of the people inTampines Hub. •Use of advanced technologies and attractive offers would be the main success factors.
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REFERENCES Hopp, C. & Greene, F.J., (2017). In Pursuit of Time: Business Plan Sequencing, Duration and Intraentrainment Effects on New Venture Viability. Journal of Management Studies. Mason, C. & Stark, M., (2014). What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels. International small business journal, 22(3), pp.227-248. Kwok, L. & Yu, B., (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumercommunications. Cornell Hospitality Quarterly, 54(1), pp.84-94. Ford, B.R., Bornstein, J.M. & Pruitt, P.T., (2010). The Ernst & Young business plan guide. John Wiley & Sons. Croce, A., Tenca, F. & Ughetto, E., (2017). How business angel groups work: rejection criteria in investment evaluation. International Small Business Journal, 35(4), pp.405-426. Shen, K.Y., Yan, M.R. & Tzeng, G.H., (2017). Exploring R&D Influences on Financial Performance for Business Sustainability Considering Dual Profitability Objectives. Sustainability, 9(11), p.1964.