External Business Environments Analysis of Aetna: PESTLE and SWOT Analysis

External Business
Environments ESSAY

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
An understanding of how to analyse the external factors that affect a company’s goals and
influences its strategic management............................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
External business environment is undertaken as the factors which are outside the business
which may impacts their operations through influencing their practices as well as preferences &
ascertains its opportunities and risks. Additionally, it includes political, legal and economic,
demographics, social, competitive, international and technological industry (Ingold, 2021). This
is importance as it directly and indirectly impacts upon the personnel, incomes and operation.
The aim of this essay is to analyse the external factors that affect a company’s goals and
influences its strategic management. The chosen company for this report is Aetna which is a
leading American diversified health insurance company that facilitates a range of traditional and
consumer directed health care insurance items and associated services.
MAIN BODY
An understanding of how to analyse the external factors that affect a company’s goals and
influences its strategic management.
Aetna which is a leading American diversified health insurance company that facilitates a
range of traditional and consumer directed health care insurance items and associated services
that incorporates dental, pharmaceutical, group life, medical management capabilities medical
and other disability plans. It was founded in year 1853. There are various external factor which
impacts the organisational objectives and influences their strategic management. Some of those
factors are political, legal and economic, demographics, social, competitive, international and
technological. So, for instance PESTLE and SWOT analysis is performed below:
External factors in PESTLE Analysis
PESTLE analysis is much formed from of “PEST” Analysis which is known to be one of
the much vital tools within business analysis ass well ass is depends upon almost whole on
external factors. All these factors are discussed in respect of Aetna.
Political, these factors are those which are driven through government actions as well as
norms. In respect of Aetna, the growing public policy within respective countries may influences
into health care insurance. Economic, this related to the wider economy as well as that tends to
be expressly monetary into nature that involves employment rates, interest rates, inflations,
exchange rate and others. In respect of Aetna, the various aspects have impacts upon their
business operations such as the overhauling of H1B work visa session through their legal
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