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Affiliation Marketing Communication

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Added on  2021-06-18

Affiliation Marketing Communication

   Added on 2021-06-18

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Running head: Marketing Communication1Marketing communicationNameAffiliation
Affiliation Marketing Communication_1
Marketing Communication2Marketing communicationThe use promotional mixIn this research I have decided to write on how Samsung Company uses promotional mix to create awareness among its Samsung galaxy customers. In many cases, marketing plan focuses on target market which is made of four key elements. In business the four elements are commonly known as the 4 Ps. The four Ps comprises of price, product, place and promotion. In this research we are going to discuss how Samsung uses promotion to increase customers who buys the Samsung galaxy mobile phone. The promotional mix comprises of advertising, public relations, personal selling and sales promotion. These four promotional mixes are used as a tool to communicate to the target customers in the business environment which when utilized well results to increased sales and profit to the company [ CITATION Lam11 \l 1033 ]. Product or service they are advertisingSamsung galaxy is assumed to be consumed by more youths than older people in the society. This is because the phone has some features which when used by old people they would confuse them a lot. The company has segmented the market using age groups. From the research,it is believed youths watch television at night starting from 10 pm at night. With this information the company has been carrying its Samsung galaxy mobile phone advertisement at this time. Thecompany assumes that, at this time majority of youths are in their houses from relaxing watchingtheir favorite programs. Running their campaigns at this time it will reach as many youths as possible who will buy the product[ CITATION Bil17 \l 1033 ]. Advertising and channels of communication used by the company to reach more customers
Affiliation Marketing Communication_2

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